A data profile of the people who buy, follow and care about Fantasy film in Mexico — modelled from more than twelve digital signal sources. Fantasy film has an estimated audience of 4,454,193 people in Mexico.
The average Fantasy film fan in Mexico is 30.7 years old, balanced, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Distrito Federal, Jalisco.
The key figures that characterise the Fantasy film profile in Mexico.
48.1% are female, 51.9% are male, average age 30.7.
| Metric | Value |
|---|---|
| Female | 48.1% |
| Male | 51.9% |
| Average age | 30.7 |
| Estimated audience size | 4,454,193 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 42% | |
| 20-29 | 23% | |
| 30-39 | 17% | |
| 40-49 | 12% | |
| 50+ | 6% |
of the worldwide Fantasy film audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 24.1% |
| China | 8.9% |
| Japan | 7.1% |
Where the Fantasy film audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Baja California Sur | ~40K | 1.24× | |
| 02 | Chiapas | ~100K | 1.05× | |
| 03 | Yucatan | ~100K | 1.04× | |
| 04 | Hidalgo | ~100K | 1.03× | |
| 05 | Michoacan de Ocampo | ~200K | 1.02× | |
| 06 | Coahuila de Zaragoza | ~100K | 1.02× | |
| 07 | Guanajuato | ~200K | 0.97× | |
| 08 | Baja California | ~200K | 0.97× | |
| 09 | Veracruz (state) | ~300K | 0.96× | |
| 10 | Puebla | ~200K | 0.96× | |
| 11 | Jalisco | ~300K | 0.94× | |
| 12 | Nuevo Leon | ~300K | 0.94× | |
| 13 | Distrito Federal | ~500K | 0.92× | |
| 14 | State of Mexico | ~500K | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Fantasy film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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