Fantasy film Audience in Mexico

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Fantasy film has an estimated audience of 4,454,193 people in Mexico. 48.1% are female, 51.9% are male, average age 30.7. Top regions: State of Mexico, Chiapas, Michoacan de Ocampo.

The average Fantasy film fan in Mexico is 30.7 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Chiapas, Michoacan de Ocampo. Demographically, the Fantasy film audience skews balanced with an average age of 30.7, and over-indexes on personality traits such as Spirituality, Travelling.

Category: Movies & TV · Type: Topic · Subtype: Movie genre

Demographics of Fantasy film fans

Demographic split for Fantasy film audience in Mexico
MetricValue
Female48.1%
Male51.9%
Average age30.7
Estimated audience size4,454,193

Top regions in Mexico

Top regions ranked by reach for Fantasy film in Mexico
RegionReachAffinity
State of Mexico215,1230.35×
Chiapas196,9581.47×
Michoacan de Ocampo180,3291.17×
Veracruz (state)173,9960.66×
Coahuila de Zaragoza160,4311.2×
Guanajuato155,9900.74×
Puebla155,2050.66×
Baja California141,1760.76×
Distrito Federal140,9390.24×
Hidalgo140,0881.3×
Jalisco133,8700.41×
Yucatan125,0471.35×
Nuevo Leon117,3300.44×
Baja California Sur115,4323.24×

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fantasy film audience
TraitClusterScore
SpiritualityBALANCE1.29
TravellingTHRILL1.15
Risk AppetiteTHRILL1.1
Urban LifestyleOPEN1.04
ExtroversionTHRILL1.03
Pet OwnershipJOY0.96

Worldwide distribution

Worldwide audience distribution share by country for Fantasy film
CountryShare
United States24.1%
China8.9%
Japan7.1%

See Fantasy film audiences in other countries

More Movie genre audiences in Mexico

How to read this data

Audience size is the estimated number of people in Mexico who actively search for Fantasy film. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.