Rascasse Audience Intelligence

Fast Company (magazine) Audience Demographics in United States

Fast Company (magazine) has an estimated audience of 127K people in United States.

#7among Business news in United States
#2588among websites & media in United States
#4497in Business & Career

The average Fast Company (magazine) fan in United States is 37.0 years old, more male, and lives primarily in New York.

By number of fans, Fast Company (magazine) ranks #8 among the 27 objects in Business news in United States — 27.0× the group median.

Its fans are 1.6 years younger than the group average of 38.6.

Women make up 44.4% of the fan base, 2.7 percentage points fewer than the group average.

Compared with the other 26 objects in Business news, Fast Company (magazine) fans stand out for their interest in Money (magazine), Success (magazine) and Bloomberg.

Most fans live in New York, California, Florida.

Top affinities include Money (magazine), Success (magazine), Harvard Business Review, with strongest over-indexing on Money (magazine) (18.74× the country average).

Demographically, the Fast Company (magazine) audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality.

The typical Fast Company (magazine) fan in United States is more male, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Money (magazine).

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: Business news

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
127K
in United States
Gender
44.4%♀
55.6% male
Age
37.0
average years
Country rank
#74772
among all objects in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Audience demographics of Fast Company (magazine)

44.4% are female, 55.6% are male, average age 37.0.

Fig. 02

Gender split

44.4%
Female
55.6%
Male
Demographic split for Fast Company (magazine) audience in United States
MetricValue
Female44.4%
Male55.6%
Average age37.0
Estimated audience size127K
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the Fast Company (magazine) audience in United States
Age bracketShare%
16-2426%
25-3422%
35-4421%
45-5419%
55+14%
Fig. 04

Worldwide distribution

5.9%

of the worldwide Fast Company (magazine) audience comes from United States.

Worldwide audience distribution share by country for Fast Company (magazine)
CountryShare
India12.5%
Canada8.8%
United Kingdom8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Fast Company (magazine) fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia<1K3.37×
02New York~20K2.95×
03Massachusetts~5K1.83×
04California~20K1.50×
05New Jersey~5K1.50×
06Connecticut~2K1.46×
07Illinois~7K1.35×
08Colorado~3K1.34×
09Oregon~2K1.34×
10Washington~4K1.25×
11Virginia~4K1.23×
12Vermont<1K1.16×
13Maryland~3K1.09×
14Maine<1K1.06×
15Pennsylvania~5K1.05×
16New Hampshire<1K1.05×
17Minnesota~2K1.03×
18Ohio~5K1.02×
19Rhode Island<1K0.99×
20Montana<1K0.97×
21Georgia~4K0.96×
22North Carolina~4K0.96×
23Utah~1K0.93×
24Iowa~1K0.92×
25Alaska<1K0.91×
26Idaho<1K0.89×
27North Dakota<1K0.89×
28Tennessee~2K0.88×
29Wisconsin~2K0.88×
30South Dakota<1K0.88×
31Hawaii<1K0.87×
32Michigan~3K0.86×
33Nebraska<1K0.86×
34Delaware<1K0.86×
35Florida~7K0.83×
36Arizona~2K0.83×
37Missouri~2K0.83×
38Nevada~1K0.83×
39Kansas<1K0.82×
40New Mexico<1K0.82×
41West Virginia<1K0.82×
42Indiana~2K0.81×
43Arkansas<1K0.80×
44Texas~7K0.77×
45Mississippi<1K0.77×
46South Carolina~2K0.76×
47Kentucky~1K0.73×
48Oklahoma~1K0.73×
49Alabama~1K0.72×
50Louisiana~1K0.70×
Fig. 06

Affinity by region

Affinity by region — Fast Company (magazine), United States
0.70×1.00×3.37×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Fast Company (magazine) audience vs. the country average
#·InterestCategoryAffinity×
01Money (magazine)Business & Career18.74×
02Success (magazine)Business & Career14.87×
03Harvard Business ReviewBusiness & Career14.21×
04BloombergBusiness & Career12.50×
05Inc. (magazine)Business & Career11.53×
06The Motley FoolBusiness & Career10.17×
07Morgan StanleyBusiness & Career10.09×
08Warren BuffettBusiness & Career10.01×
09E-TradeBusiness & Career9.42×
10Entrepreneur (magazine)Business & Career9.19×
11Passive incomeBusiness & Career7.49×
12The EconomistBusiness & Career6.27×
13Venture capitalBusiness & Career6.13×
14Yahoo! FinanceBusiness & Career5.90×
15CitibankBusiness & Career5.45×
16UniswapBusiness & Career4.97×
17CoinmarketcapBusiness & Career4.51×
18XRPBusiness & Career4.28×
19Bank of AmericaBusiness & Career3.45×
20Psychology TodayHealth3.42×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Fast Company (magazine) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Fast Company (magazine) audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.64×
Early Adopter MentalityPOWER2.46×
Risk AppetiteTHRILL2.35×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Fast Company (magazine) audience vs. the country average · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.83×
Pet OwnershipJOY0.94×
TraditionCONSERVATISM0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Business news audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Fast Company (magazine) over the last 12 months. Modelled, not counted; people interested in several website / newspaper / magazines count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/fast-company-magazine-13793” · Methodology