Rascasse Audience Intelligence

Hogwarts Legacy Audience in United States

Hogwarts Legacy has an estimated audience of 7.8M people in United States.

#20among Video game in United States
#19among games in United States
#87in Games

The average Hogwarts Legacy fan in United States is 31.3 years old, balanced, and lives primarily in California.

By number of fans, Hogwarts Legacy ranks #20 among the 2812 objects in Video game in United States — 2.4× the group median.

Its fans are 5.4 years younger than the group average of 36.7.

Women make up 47.1% of the fan base, 1.5 percentage points more than the group average.

Compared with the other 2811 objects in Video game, Hogwarts Legacy fans stand out for their interest in Jillian Michaels (personal trainer), Guardians of the Galaxy (film) and Action-adventure game.

Interest is seasonal: January, February and March account for 52% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Jillian Michaels (personal trainer), Guardians of the Galaxy (film), Action-adventure game, with strongest over-indexing on Jillian Michaels (personal trainer) (9.95× the country average).

Demographically, the Hogwarts Legacy audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Patriotism, Tradition.

The typical Hogwarts Legacy fan in United States is balanced, around 31.3 years old, with strong Patriotism tendencies and a notable affinity for Jillian Michaels (personal trainer).

Category: Games · Type: Video / Board Game · Subtype: Video game

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
7.8M
in United States
Gender
47.1%♀
52.9% male
Age
31.3
average years
Country rank
#4460
among all objects in United States
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Hogwarts Legacy fans

47.1% are female, 52.9% are male, average age 31.3.

Fig. 02

Gender split

47.1%
Female
52.9%
Male
Demographic split for Hogwarts Legacy audience in United States
MetricValue
Female47.1%
Male52.9%
Average age31.3
Estimated audience size7.8M
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Hogwarts Legacy audience in United States
Age bracketShare%
16-2444%
25-3422%
35-4415%
45-5411%
55+8%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Hogwarts Legacy audience comes from United States.

Worldwide audience distribution share by country for Hogwarts Legacy
CountryShare
United States28.7%
Germany13.3%
United Kingdom7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Hogwarts Legacy fans by region: top regions in United States
#RegionReachAffinity×
01Utah~100K1.48×
02Idaho~60K1.35×
03Alaska~20K1.28×
04Kentucky~100K1.21×
05Oklahoma~100K1.20×
06Washington~200K1.19×
07Missouri~200K1.18×
08Oregon~100K1.18×
09West Virginia~50K1.18×
10Arkansas~80K1.14×
11Montana~30K1.14×
12Indiana~200K1.11×
13Kansas~80K1.10×
14Maine~30K1.09×
15Ohio~300K1.08×
16Michigan~300K1.08×
17Colorado~100K1.08×
18Tennessee~200K1.07×
19Wyoming~10K1.07×
20Alabama~100K1.05×
21New Hampshire~30K1.05×
22Arizona~200K1.04×
23Iowa~80K1.04×
24North Dakota~20K1.04×
25Wisconsin~100K1.01×
26Vermont~20K1.01×
27South Dakota~20K1.00×
28Nebraska~40K0.97×
29Minnesota~100K0.95×
30Virginia~200K0.94×
31Pennsylvania~300K0.93×
32North Carolina~200K0.93×
33New Mexico~50K0.92×
34Texas~500K0.91×
35Illinois~300K0.91×
36Nevada~70K0.91×
37Florida~500K0.90×
38Georgia~200K0.89×
39California~800K0.87×
40Louisiana~90K0.86×
41Mississippi~60K0.86×
42South Carolina~100K0.85×
43Massachusetts~100K0.84×
44Connecticut~70K0.83×
45Rhode Island~20K0.83×
46Maryland~100K0.81×
47New York~400K0.77×
48Delaware~20K0.77×
49New Jersey~200K0.75×
50Hawaii~30K0.74×
Fig. 06

Affinity by region

Affinity by region — Hogwarts Legacy, United States
0.74×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Hogwarts Legacy audience vs. the country average
#·InterestCategoryAffinity×
01Jillian Michaels (personal trainer)Movies & TV9.95×
02Guardians of the Galaxy (film)Movies & TV6.01×
03Action-adventure gameGames5.00×
04Emma WatsonMovies & TV4.90×
05My Hero AcademiaLiterature4.11×
06CrunchyrollGames3.72×
07Action role-playing gameGames3.15×
08Spirit HalloweenKids & Family2.91×
09Anime and manga fandomLiterature2.57×
10DiaryKids & Family2.34×
11PokémonGames2.30×
12Harry PotterMovies & TV2.28×
13Game of ThronesMovies & TV2.19×
14Stranger ThingsMovies & TV2.09×
15SupermanMovies & TV2.04×
16Mobile gameGames2.00×
17ComicsLiterature1.88×
18Fiction booksLiterature1.79×
19ESPNMovies & TV1.62×
20Science fiction moviesMovies & TV1.60×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Hogwarts Legacy audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Hogwarts Legacy audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.56×
TraditionCONSERVATISM1.53×
Early Adopter MentalityPOWER1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Hogwarts Legacy audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Family OrientationCONSERVATISM0.83×
Price SensitivityPREMIUM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Hogwarts Legacy over the last 12 months. Modelled, not counted; people interested in several video / board games count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/hogwarts-legacy-10004395” · Methodology