Rascasse Audience Intelligence

Jaguar Cars Target Market in United States

Jaguar Cars has an estimated audience of 15.9M people in United States.

#11among Car manufacturer in United States#237among brands in United States#79in Cars & Mobility

The average Jaguar Cars fan in United States is 39.4 years old, more male, and lives primarily in California.

By number of fans, Jaguar Cars ranks #11 among the 120 objects in Car manufacturer in United States — 41.4× the group median.

Women make up 25.5% of the fan base, 5.4 percentage points fewer than the group average.

Compared with the other 119 objects in Car manufacturer, Jaguar Cars fans stand out for their interest in Koenigsegg, Maserati and Max Verstappen.

Interest is seasonal: January, October and December account for 45% of the year's searches, June is the quietest month.

Most fans live in California, Texas, Florida.

Top affinities include Koenigsegg, Maserati, Land Rover, with strongest over-indexing on Koenigsegg (11.56× the country average).

Demographically, the Jaguar Cars audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite.

The typical Jaguar Cars fan in United States is more male, around 39.4 years old, with strong Luxury Orientation tendencies and a notable affinity for Koenigsegg.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
15.9M
in United States
Gender
25.5%♀
74.5% male
Age
39.4
average years
Country rank
#2203
among all objects in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Jaguar Cars

25.5% are female, 74.5% are male, average age 39.4.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Jaguar Cars audience in United States
MetricValue
Female25.5%
Male74.5%
Average age39.4
Estimated audience size15.9M
Fig. 03

Age distribution

Ø 39.4
average years
Age distribution of the Jaguar Cars audience in United States
Age bracketShare%
16-2422%
25-3419%
35-4419%
45-5419%
55+21%
Fig. 04

Worldwide distribution

56.4%

of the worldwide Jaguar Cars audience comes from United States.

Worldwide audience distribution share by country for Jaguar Cars
CountryShare
United States56.4%
Spain7.9%
United Kingdom7.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Jaguar Cars customers by region in United States
#RegionReachAffinity×
01Arkansas~200K1.27×
02Texas~1.5M1.23×
03Nebraska~100K1.19×
04Georgia~600K1.16×
05Mississippi~200K1.14×
06Florida~1M1.13×
07Illinois~700K1.13×
08Indiana~400K1.12×
09Oklahoma~200K1.12×
10Louisiana~200K1.11×
11California~2M1.10×
12Alabama~300K1.10×
13Utah~200K1.09×
14Kansas~200K1.09×
15North Carolina~600K1.08×
16Arizona~400K1.07×
17Missouri~300K1.06×
18New Mexico~100K1.06×
19Tennessee~400K1.04×
20Washington~400K1.03×
21Idaho~90K1.03×
22Pennsylvania~600K1.02×
23New Jersey~400K1.02×
24Virginia~400K1.02×
25Kentucky~200K1.01×
26Iowa~200K0.99×
27Ohio~500K0.98×
28Michigan~500K0.98×
29Connecticut~200K0.98×
30Delaware~50K0.98×
31South Carolina~300K0.97×
32West Virginia~80K0.97×
33North Dakota~40K0.96×
34South Dakota~40K0.95×
35New York~900K0.94×
36Washington, District of Columbia~30K0.94×
37Maryland~300K0.93×
38Minnesota~300K0.93×
39Alaska~30K0.93×
40Colorado~300K0.92×
41Nevada~100K0.92×
42Massachusetts~300K0.90×
43Wisconsin~200K0.89×
44Oregon~200K0.87×
45Montana~40K0.87×
46Hawaii~60K0.86×
47New Hampshire~50K0.86×
48Vermont~30K0.86×
49Maine~50K0.84×
50Rhode Island~40K0.81×
Fig. 06

Affinity by region

Affinity by region — Jaguar Cars, United States
0.81×1.00×1.27×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Jaguar Cars audience vs. the country average
#·InterestCategoryAffinity×
01KoenigseggCars & Mobility11.56×
02MaseratiCars & Mobility8.06×
03Land RoverCars & Mobility7.20×
04Max VerstappenSports7.14×
05Manual transmissionCars & Mobility6.96×
06Rolls-Royce Motor CarsCars & Mobility6.87×
07Range RoverCars & Mobility6.69×
08Performance carCars & Mobility6.45×
09StuttgartTravel & Leisure6.39×
10BentleyCars & Mobility5.22×
11CarcareCars & Mobility5.05×
12MinivansCars & Mobility4.80×
13Used CarsCars & Mobility4.19×
14Vintage carCars & Mobility3.93×
15Las VegasTravel & Leisure3.10×
16Mercedes-BenzCars & Mobility3.01×
17Property finderHome & Garden2.85×
18SUVsCars & Mobility2.28×
19AutomobilesCars & Mobility1.58×
20Luxury goodsFashion & Accessoires1.57×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Jaguar Cars audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Jaguar Cars audience vs. the country average · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM2.18×
Risk AppetiteTHRILL1.86×
Quality AwarenessPREMIUM1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Jaguar Cars audience vs. the country average · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.88×
ExtroversionTHRILL1.00×
SpiritualityBALANCE1.01×
0×1.00× baseline2×
Appendix

Explore more audiences

More Car manufacturer audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Jaguar Cars over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/jaguar-cars-16643” · Methodology