La Jornada Audience in Mexico
La Jornada has an estimated audience of 4,279,029 people in Mexico. 45.6% are female, 54.4% are male, average age 34.5. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Costa Rica, Shopping and fashion, Game consoles, Catholic Church, El País.
The average La Jornada fan in Mexico is 34.5 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Costa Rica, Shopping and fashion, Game consoles, with strongest over-indexing on Costa Rica (379.81× the country average). Demographically, the La Jornada audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Spirituality, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Audience demographics of La Jornada
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 34.5 |
| Estimated audience size | 4,279,029 |
Audience persona
The typical La Jornada fan in Mexico is balanced, around 34.5 years old, with strong Spirituality tendencies and a notable affinity for Costa Rica.
La Jornada fans by region: top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | ~2M | 3.1× |
| Distrito Federal | ~800K | 1.35× |
| Veracruz (state) | ~300K | 1.19× |
| Puebla | ~300K | 1.17× |
| Jalisco | ~200K | 0.72× |
| Michoacan de Ocampo | ~200K | 1.29× |
| Oaxaca | ~200K | 1.54× |
| Guanajuato | ~200K | 0.8× |
| Chiapas | ~200K | 1.21× |
| Guerrero | ~200K | 1.42× |
| Morelos | ~100K | 1.74× |
| Baja California | ~100K | 0.57× |
| Nuevo Leon | ~100K | 0.38× |
| Chihuahua | ~90K | 0.63× |
| Hidalgo | ~90K | 0.84× |
| Yucatan | ~70K | 0.74× |
| Sinaloa | ~70K | 0.58× |
| Coahuila de Zaragoza | ~60K | 0.5× |
| Tlaxcala | ~50K | 1.01× |
| Aguascalientes | ~40K | 0.76× |
| Zacatecas | ~40K | 0.75× |
| Baja California Sur | ~30K | 1.01× |
| Nayarit | ~30K | 0.76× |
| Durango | ~30K | 0.51× |
| Colima | ~30K | 0.96× |
| Campeche | ~20K | 0.55× |
Top brand affinities of La Jornada fans
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Costa Rica | 379.81× | Travel & Leisure |
| Shopping and fashion | 119.4× | Shopping |
| Game consoles | 74.63× | Technology & Electronics |
| Catholic Church | 63.43× | Politics & Society |
| El País | 52.24× | News |
| Travel agency | 44.78× | Travel & Leisure |
| Sarcasm | 41.04× | Politics & Society |
| Mobile game | 32.47× | Games |
| Banana | 35.3× | Food & Beverages |
| Valentine's Day | 69.45× | Kids & Family |
| Dentistry | 30.34× | Business & Career |
| Exfoliation (cosmetology) | 56.23× | Beauty & Wellness |
| Broadcasting of sports events | 35.68× | Movies & TV |
| Daily Horoscope | 340.78× | Internet & Social Media |
| Sexology | 21.97× | Kids & Family |
| Freeware | 16.84× | Technology & Electronics |
| RT (TV network) | 22.82× | Movies & TV |
| Pilsner | 25.65× | Food & Beverages |
| Breastfeeding | 18.21× | Kids & Family |
| Zoom lens | 22.06× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 13.39 |
| Travelling | THRILL | 12.04 |
| Urban Lifestyle | OPEN | 3.3 |
| Risk Appetite | THRILL | 2.87 |
| Sustainability | BALANCE | 1.54 |
| Quality Awareness | PREMIUM | 1.52 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 79.9% |
| United States | 12.2% |
| Spain | 1.9% |
See La Jornada audiences in other countries
More Newspaper audiences in Mexico
- El País (2,892,301)
- Excélsior (2,755,669)
- Reforma (2,249,034)
- El Norte (Monterrey) (2,048,848)
- Marca (newspaper) (1,611,082)
Frequently asked questions
How many fans does La Jornada have in Mexico?
La Jornada has an estimated audience of 4,279,029 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of La Jornada fans?
45.6% of La Jornada fans are female, 54.4% are male, with an average age of 34.5 years.
Which brands do La Jornada fans like most?
La Jornada fans show strongest brand affinity for Costa Rica (379.81×), Shopping and fashion (119.4×), and Game consoles (74.63×) over the country average.
Where do La Jornada fans live in Mexico?
La Jornada fans in Mexico are most concentrated in State of Mexico (reach ~2M), Distrito Federal (reach ~800K), and Veracruz (state) (reach ~300K). These three regions account for the largest share of the active audience.
What other brands do La Jornada fans also like?
Beyond La Jornada itself, the audience over-indexes on Shopping and fashion (119.4×), Game consoles (74.63×), Catholic Church (63.43×), and El País (52.24×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for La Jornada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.