La Jornada Audience in Mexico
La Jornada has an estimated audience of 4,279,029 people in Mexico. 45.6% are female, 54.4% are male, average age 34.5. Top regions: State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities: Chris Martin, National Car Rental, El País, Catholic Church, RT (TV network).
The average La Jornada fan in Mexico is 34.5 years old, balanced, and lives primarily in State of Mexico. The audience is concentrated in State of Mexico, Distrito Federal, Veracruz (state). Top brand affinities include Chris Martin, National Car Rental, El País, with strongest over-indexing on Chris Martin (15.66× the country average). Demographically, the La Jornada audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Risk Appetite, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 26 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of La Jornada fans
| Metric | Value |
|---|---|
| Female | 45.6% |
| Male | 54.4% |
| Average age | 34.5 |
| Estimated audience size | 4,279,029 |
Audience persona
The typical La Jornada fan in Mexico is balanced, around 34.5 years old, with strong Risk Appetite tendencies and a notable affinity for Chris Martin.
Top regions in Mexico
| Region | Reach | Affinity |
|---|---|---|
| State of Mexico | 1,820,206 | 3.1× |
| Distrito Federal | 758,811 | 1.35× |
| Veracruz (state) | 299,522 | 1.19× |
| Puebla | 266,430 | 1.17× |
| Jalisco | 226,511 | 0.72× |
| Michoacan de Ocampo | 191,255 | 1.29× |
| Oaxaca | 183,213 | 1.55× |
| Guanajuato | 161,790 | 0.8× |
| Chiapas | 156,048 | 1.22× |
| Guerrero | 154,555 | 1.42× |
| Morelos | 128,909 | 1.74× |
| Baja California | 99,820 | 0.56× |
| Nuevo Leon | 96,411 | 0.38× |
| Chihuahua | 93,497 | 0.63× |
| Hidalgo | 86,522 | 0.83× |
| Yucatan | 65,524 | 0.74× |
| Sinaloa | 65,124 | 0.57× |
| Coahuila de Zaragoza | 62,784 | 0.49× |
| Tlaxcala | 49,641 | 1.01× |
| Aguascalientes | 41,253 | 0.76× |
| Zacatecas | 40,294 | 0.74× |
| Baja California Sur | 34,365 | 1.01× |
| Nayarit | 31,063 | 0.75× |
| Durango | 29,607 | 0.5× |
| Colima | 26,212 | 0.96× |
| Campeche | 17,367 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Chris Martin | 15.66× | Music & Radio |
| National Car Rental | 15.85× | Cars & Mobility |
| El País | 4.7× | News |
| Catholic Church | 2.92× | Politics & Society |
| RT (TV network) | 5.69× | Movies & TV |
| Banana | 3.25× | Food & Beverages |
| Pedro Pascal | 3.25× | Movies & TV |
| Travel agency | 3.23× | Travel & Leisure |
| MSN | 2.78× | News |
| Sarcasm | 2.87× | Politics & Society |
| Wattpad | 3.17× | Internet & Social Media |
| Office 365 | 3.09× | Technology & Electronics |
| Dentistry | 2.91× | Business & Career |
| Game consoles | 1.93× | Technology & Electronics |
| Enterprise Rent-A-Car | 8.73× | Cars & Mobility |
| Human rights | 4.81× | Politics & Society |
| Google Drive | 3.06× | Technology & Electronics |
| Freeware | 2.61× | Technology & Electronics |
| Sexology | 3.22× | Kids & Family |
| Avocado | 3.38× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Risk Appetite | THRILL | 1.93 |
| Travelling | THRILL | 1.51 |
| Urban Lifestyle | OPEN | 1.37 |
| Spirituality | BALANCE | 1.36 |
| Sustainability | BALANCE | 1.3 |
| Quality Awareness | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 79.9% |
| United States | 12.2% |
| Spain | 1.9% |
See La Jornada audiences in other countries
More Newspaper audiences in Mexico
- El País (2,892,301)
- Excélsior (2,755,669)
- Reforma (2,249,034)
- El Norte (Monterrey) (2,048,848)
- Marca (newspaper) (1,611,082)
Frequently asked questions
How many fans does La Jornada have in Mexico?
La Jornada has an estimated audience of 4,279,029 people in Mexico, concentrated in State of Mexico and Distrito Federal.
What is the gender split and age of La Jornada fans?
45.6% of La Jornada fans are female, 54.4% are male, with an average age of 34.5 years.
Which brands do La Jornada fans like most?
La Jornada fans show strongest brand affinity for Chris Martin (15.66×), National Car Rental (15.85×), and El País (4.7×) over the country average.
Where do La Jornada fans live in Mexico?
La Jornada fans in Mexico are most concentrated in State of Mexico (reach 1,820,206), Distrito Federal (reach 758,811), and Veracruz (state) (reach 299,522). These three regions account for the largest share of the active audience.
What other brands do La Jornada fans also like?
Beyond La Jornada itself, the audience over-indexes on National Car Rental (15.85×), El País (4.7×), Catholic Church (2.92×), and RT (TV network) (5.69×) compared to the Mexico average.
How to read this data
Audience size is the estimated number of people in Mexico who actively search for La Jornada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.