Rascasse Audience Intelligence

La Jornada Audience in United States

A data profile of the people who buy, follow and care about La Jornada in United States — modelled from more than twelve digital signal sources. La Jornada has an estimated audience of 607,661 people in United States.

#117among Newspaper in United States#1041among Website / Newspaper / Magazine in United States#261in News

The average La Jornada fan in United States is 38.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Liga MX, Madrid, Web server, with strongest over-indexing on Liga MX (17.98× the country average).

Demographically, the La Jornada audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical La Jornada fan in United States is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Liga MX.

Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the La Jornada profile in United States.

Audience size
608K
in United States
Gender
41.1%♀
58.9% male
Age
38.9
average years
Country rank
#32552
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-51%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of La Jornada

41.1% are female, 58.9% are male, average age 38.9.

Fig. 02

Gender split

41.1%
Female
58.9%
Male
Demographic split for La Jornada audience in United States
MetricValue
Female41.1%
Male58.9%
Average age38.9
Estimated audience size607,661
Fig. 03

Age distribution

Ø 38.9
average years
Age distribution of the La Jornada audience in United States
Age bracketShare%
16-1916%
20-2922%
30-3925%
40-4922%
50+15%
Fig. 04

Worldwide distribution

10.9%

of the worldwide La Jornada audience comes from United States.

Worldwide audience distribution share by country for La Jornada
CountryShare
Mexico81.3%
United States10.9%
Spain1.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the La Jornada audience in United States is strongest.

Fig. 05

Top regions by affinity

La Jornada fans by region: top regions in United States
#RegionReachAffinity×
01California~200K3.30×
02Arizona~40K2.99×
03Texas~200K2.85×
04New Mexico~9K2.73×
05Iowa~10K2.40×
06Utah~10K2.05×
07Nevada~10K1.95×
08Oregon~10K1.91×
09Washington~20K1.83×
10Washington, District of Columbia~3K1.68×
11Illinois~30K1.47×
12Nebraska~5K1.46×
13Vermont~2K1.45×
14New York~50K1.40×
15Idaho~4K1.34×
16Kansas~6K1.11×
17Virginia~20K1.10×
18Colorado~10K1.07×
19Florida~40K0.96×
20New Jersey~20K0.91×
21New Hampshire~2K0.87×
22Minnesota~8K0.86×
23North Dakota~1K0.86×
24North Carolina~20K0.85×
25Oklahoma~6K0.85×
26South Dakota~1K0.85×
27Alaska~1K0.85×
28Michigan~10K0.84×
29Maine~2K0.84×
30Montana~2K0.84×
31Delaware~1K0.83×
32Rhode Island~2K0.81×
33West Virginia~2K0.80×
34Indiana~9K0.77×
35Missouri~8K0.74×
36Arkansas~4K0.74×
37Hawaii~2K0.74×
38Georgia~10K0.72×
39Mississippi~4K0.72×
40Massachusetts~9K0.71×
41Connecticut~5K0.70×
42Maryland~7K0.66×
43Louisiana~6K0.65×
44Wisconsin~6K0.64×
45Tennessee~8K0.63×
46Kentucky~5K0.63×
47Alabama~5K0.57×
48South Carolina~5K0.52×
49Pennsylvania~10K0.51×
50Ohio~10K0.50×
Fig. 06

Affinity by region

Affinity by region — La Jornada, United States
0.50×1.00×3.30×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the La Jornada audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for La Jornada audience
#·InterestCategoryAffinity×
01MontevideoTravel & Leisure23.68×
02Liga MXSports17.98×
03El PaísNews16.99×
04MadridTravel & Leisure16.98×
05FIFA Club World CupSports16.25×
06RT (TV network)Movies & TV14.71×
07World Heritage SitePolitics & Society11.59×
08Atlético MadridSports11.37×
09Web serverTechnology & Electronics10.14×
10San Diego PadresSports8.96×
11BarcelonaTravel & Leisure8.51×
12La LigaSports6.52×
13Milwaukee BrewersSports6.05×
14Renewable energyBusiness & Career4.92×
15Las VegasTravel & Leisure4.85×
16Solar energyHome & Garden4.28×
17Real Madrid C.F.Sports3.36×
18The UPS StoreShopping2.86×
19Mortgage loansBusiness & Career2.55×
20Classical musicMusic & Radio2.43×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the La Jornada audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by La Jornada audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.33×
SustainabilityBALANCE2.21×
Urban LifestyleOPEN2.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by La Jornada audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.64×
Early Adopter MentalityPOWER0.65×
Healthy LifestyleBALANCE0.69×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does La Jornada have in United States?

La Jornada has an estimated audience of 607,661 people in United States, concentrated in California and Texas.

02

What is the gender split and age of La Jornada fans?

41.1% of La Jornada fans are female, 58.9% are male, with an average age of 38.9 years.

03

Which brands do La Jornada fans like most?

La Jornada fans show strongest brand affinity for Liga MX (17.98×), Madrid (16.98×), and Web server (10.14×) over the country average.

04

Where do La Jornada fans live in United States?

La Jornada fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do La Jornada fans also like?

Beyond La Jornada itself, the audience over-indexes on Madrid (16.98×), Web server (10.14×), Las Vegas (4.85×), and El País (16.99×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See La Jornada audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for La Jornada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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