La Jornada Audience in United States
La Jornada has an estimated audience of 653,699 people in United States. 41.1% are female, 58.9% are male, average age 38.9. Top regions: California, Texas, New York. Top brand affinities: Finnair, AccuWeather, Liga MX, StubHub, Madrid.
The average La Jornada fan in United States is 38.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Finnair, AccuWeather, Liga MX, with strongest over-indexing on Finnair (675× the country average). Demographically, the La Jornada audience skews more male with an average age of 38.9, and over-indexes on personality traits such as Need for Security, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: News · Type: Website / Newspaper / Magazine · Subtype: Newspaper
Demographics of La Jornada fans
| Metric | Value |
|---|---|
| Female | 41.1% |
| Male | 58.9% |
| Average age | 38.9 |
| Estimated audience size | 653,699 |
Audience persona
The typical La Jornada fan in United States is more male, around 38.9 years old, with strong Need for Security tendencies and a notable affinity for Finnair.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 246,582 | 3.43× |
| Texas | 171,648 | 3.05× |
| New York | 54,787 | 1.5× |
| Arizona | 40,367 | 3.02× |
| Florida | 40,077 | 0.91× |
| Illinois | 32,405 | 1.49× |
| Washington | 23,361 | 1.78× |
| Virginia | 21,666 | 1.36× |
| North Carolina | 17,151 | 0.87× |
| New Jersey | 15,860 | 0.95× |
| Michigan | 15,649 | 0.92× |
| Iowa | 15,502 | 2.88× |
| Georgia | 14,744 | 0.73× |
| Nevada | 13,518 | 2.14× |
| Oregon | 13,049 | 1.74× |
| Colorado | 11,479 | 1.11× |
| Indiana | 9,944 | 0.83× |
| Pennsylvania | 9,119 | 0.41× |
| Massachusetts | 8,736 | 0.68× |
| Minnesota | 8,673 | 0.93× |
| Ohio | 8,615 | 0.43× |
| Missouri | 7,689 | 0.73× |
| Tennessee | 7,516 | 0.57× |
| Utah | 7,337 | 1.25× |
| New Mexico | 6,549 | 2× |
| Oklahoma | 6,303 | 0.87× |
| Maryland | 6,220 | 0.55× |
| Idaho | 5,531 | 1.69× |
| Kansas | 5,238 | 1.02× |
| Wisconsin | 4,731 | 0.48× |
| Nebraska | 4,365 | 1.33× |
| Kentucky | 4,195 | 0.51× |
| Washington, District of Columbia | 3,915 | 1.99× |
| Connecticut | 3,450 | 0.53× |
| Louisiana | 3,054 | 0.36× |
| South Carolina | 3,045 | 0.31× |
| Arkansas | 2,304 | 0.43× |
| Vermont | 2,219 | 1.93× |
| New Hampshire | 2,193 | 0.85× |
| Alabama | 1,392 | 0.15× |
| Mississippi | 1,086 | 0.2× |
| Hawaii | 817 | 0.29× |
| Maine | 529 | 0.23× |
| West Virginia | 434 | 0.14× |
| Alaska | 378 | 0.27× |
| Montana | 302 | 0.17× |
| South Dakota | 298 | 0.2× |
| North Dakota | 290 | 0.22× |
| Wyoming | 281 | 0.29× |
| Rhode Island | 276 | 0.13× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 675× | Travel & Leisure |
| AccuWeather | 15.97× | Home & Garden |
| Liga MX | 19.46× | Sports |
| StubHub | 15.69× | Travel & Leisure |
| Madrid | 21.34× | Travel & Leisure |
| DocuSign | 15.07× | Technology & Electronics |
| OpenTable | 15.85× | Food & Beverages |
| Flickr | 12.71× | Internet & Social Media |
| Robert Pattinson | 14.77× | Movies & TV |
| Idris Elba | 15.96× | Movies & TV |
| Choice Hotels | 18.81× | Travel & Leisure |
| Michelle Pfeiffer | 13.09× | Movies & TV |
| Telegram | 14.59× | Internet & Social Media |
| Liam Neeson | 11.19× | Movies & TV |
| Pierce Brosnan | 13.9× | Movies & TV |
| Rebecca Ferguson | 16.65× | Movies & TV |
| GoDaddy | 14.24× | Technology & Electronics |
| Natalie Portman | 11.42× | Movies & TV |
| La Liga | 9.99× | Sports |
| Cotton On | 15.99× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.61 |
| Sustainability | BALANCE | 1.54 |
| Spirituality | BALANCE | 1.44 |
| Urban Lifestyle | OPEN | 1.3 |
| Risk Appetite | THRILL | 1.28 |
| Travelling | THRILL | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| Mexico | 79.9% |
| United States | 12.2% |
| Spain | 1.9% |
See La Jornada audiences in other countries
More Newspaper audiences in United States
- Daily Mail (29,908,619)
- USA Today (29,601,747)
- The New York Times (22,809,718)
- New York Post (21,865,356)
- The Washington Post (18,987,096)
Frequently asked questions
How many fans does La Jornada have in United States?
La Jornada has an estimated audience of 653,699 people in United States, concentrated in California and Texas.
What is the gender split and age of La Jornada fans?
41.1% of La Jornada fans are female, 58.9% are male, with an average age of 38.9 years.
Which brands do La Jornada fans like most?
La Jornada fans show strongest brand affinity for Finnair (675×), AccuWeather (15.97×), and Liga MX (19.46×) over the country average.
Where do La Jornada fans live in United States?
La Jornada fans in United States are most concentrated in California (reach 246,582), Texas (reach 171,648), and New York (reach 54,787). These three regions account for the largest share of the active audience.
What other brands do La Jornada fans also like?
Beyond La Jornada itself, the audience over-indexes on AccuWeather (15.97×), Liga MX (19.46×), StubHub (15.69×), and Madrid (21.34×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for La Jornada. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.