A data profile of the people who buy, follow and care about Oris in Mexico — modelled from more than twelve digital signal sources. Oris has an estimated audience of 31,741 people in Mexico.
The average Oris fan in Mexico is 32.7 years old, more male, and lives primarily in State of Mexico.
The audience is concentrated in State of Mexico, Jalisco, Nuevo Leon.
Top brand affinities include Costa Rica, Shopping and fashion, Exfoliation (cosmetology), with strongest over-indexing on Costa Rica (387.9× the country average).
Demographically, the Oris audience skews more male with an average age of 32.7, and over-indexes on personality traits such as Travelling, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 29 regions tracked by Rascasse.
The typical Oris fan in Mexico is more male, around 32.7 years old, with strong Travelling tendencies and a notable affinity for Costa Rica.
The key figures that characterise the Oris profile in Mexico.
31.2% are female, 68.8% are male, average age 32.7.
| Metric | Value |
|---|---|
| Female | 31.2% |
| Male | 68.8% |
| Average age | 32.7 |
| Estimated audience size | 31,741 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 15% | |
| 50+ | 8% |
of the worldwide Oris audience comes from Mexico.
| Country | Share |
|---|---|
| United States | 12.4% |
| Turkey | 8.2% |
| Czech Republic | 5.9% |
Where the Oris audience in Mexico is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | State of Mexico | ~10K | 2.33× | |
| 02 | Jalisco | ~4K | 1.69× | |
| 03 | Yucatan | ~1K | 1.63× | |
| 04 | Nuevo Leon | ~3K | 1.59× | |
| 05 | Quintana Roo | <1K | 1.19× | |
| 06 | Morelos | <1K | 1.09× | |
| 07 | Puebla | ~2K | 1.08× | |
| 08 | Guanajuato | ~2K | 1.06× | |
| 09 | Aguascalientes | <1K | 1.01× | |
| 10 | Veracruz (state) | ~2K | 1.00× | |
| 11 | Campeche | <1K | 1.00× | |
| 12 | Michoacan de Ocampo | ~1K | 0.98× | |
| 13 | Baja California Sur | <1K | 0.98× | |
| 14 | Colima | <1K | 0.98× | |
| 15 | Tamaulipas | ~1K | 0.96× | |
| 16 | Tlaxcala | <1K | 0.96× | |
| 17 | Nayarit | <1K | 0.96× | |
| 18 | Tabasco | <1K | 0.95× | |
| 19 | Zacatecas | <1K | 0.95× | |
| 20 | Chiapas | <1K | 0.92× | |
| 21 | Coahuila de Zaragoza | <1K | 0.90× | |
| 22 | Chihuahua | <1K | 0.88× | |
| 23 | Guerrero | <1K | 0.86× | |
| 24 | Hidalgo | <1K | 0.86× | |
| 25 | Durango | <1K | 0.85× | |
| 26 | Baja California | ~1K | 0.80× | |
| 27 | Oaxaca | <1K | 0.80× | |
| 28 | Sinaloa | <1K | 0.73× | |
| 29 | Distrito Federal | ~3K | 0.72× |
The strongest cross-interests of the Oris audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Costa Rica | Travel & Leisure | 387.90× | ||
| 02 | Pokémon Trading Card Game | Games | 323.36× | ||
| 03 | Exfoliation (cosmetology) | Beauty & Wellness | 199.14× | ||
| 04 | Shopping and fashion | Shopping | 134.12× | ||
| 05 | Love & Sex | Kids & Family | 86.26× | ||
| 06 | Valentine's Day | Kids & Family | 78.22× | ||
| 07 | Game consoles | Technology & Electronics | 58.86× | ||
| 08 | Catholic Church | Politics & Society | 40.35× | ||
| 09 | Sarcasm | Politics & Society | 37.18× | ||
| 10 | Travel agency | Travel & Leisure | 35.42× | ||
| 11 | Dentistry | Business & Career | 28.61× | ||
| 12 | Broadcasting of sports events | Movies & TV | 27.12× | ||
| 13 | Mobile game | Games | 25.67× | ||
| 14 | El País | News | 19.98× | ||
| 15 | Banana | Food & Beverages | 18.08× | ||
| 16 | Breastfeeding | Kids & Family | 17.86× | ||
| 17 | Freeware | Technology & Electronics | 16.50× | ||
| 18 | Multi-level marketing | Business & Career | 15.53× | ||
| 19 | Doctor of Medicine | Business & Career | 15.27× | ||
| 20 | Sexology | Kids & Family | 14.70× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 9.67× | |
| Spirituality | BALANCE | 8.60× | |
| Luxury Orientation | PREMIUM | 3.31× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.64× | |
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.71× |
Oris's target market in Mexico covers an estimated 31,741 people, concentrated in State of Mexico and Jalisco.
31.2% of the Oris audience are female, 68.8% are male, with an average age of 32.7 years.
Oris fans show strongest brand affinity for Costa Rica (387.9×), Shopping and fashion (134.12×), and Exfoliation (cosmetology) (199.14×) over the country average.
Oris fans in Mexico are most concentrated in State of Mexico (reach ~10K), Jalisco (reach ~4K), and Nuevo Leon (reach ~3K). These three regions account for the largest share of the active audience.
Beyond Oris itself, the audience over-indexes on Shopping and fashion (134.12×), Exfoliation (cosmetology) (199.14×), Game consoles (58.86×), and Catholic Church (40.35×) compared to the Mexico average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Oris. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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