Sociology Audience in Mexico
Sociology has an estimated audience of 6,030,093 people in Mexico. 54.2% are female, 45.8% are male, average age 32.6.
Demographically, the Sociology audience skews balanced with an average age of 32.6, and over-indexes on personality traits such as Spirituality, Travelling.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Sociology fans
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 32.6 |
| Estimated audience size | 6,030,093 |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.54 |
| Travelling | THRILL | 1.33 |
| Urban Lifestyle | OPEN | 1.13 |
| Extroversion | THRILL | 1.08 |
| Risk Appetite | THRILL | 1.04 |
| Creativity | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 7.7% |
| Brazil | 6.4% |
See Sociology audiences in other countries
More Field of study audiences in Mexico
- Music (17,018,882)
- Politics and social issues (13,247,397)
- Education (12,223,172)
- Psychology (11,795,859)
- Philosophy (11,487,709)
How to read this data
Audience size is the estimated number of people in Mexico who actively search for Sociology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.