A data profile of the people who buy, follow and care about Sociology in Italy — modelled from more than twelve digital signal sources. Sociology has an estimated audience of 10,985,944 people in Italy.
The average Sociology fan in Italy is 42.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
The key figures that characterise the Sociology profile in Italy.
54.0% are female, 46.0% are male, average age 42.8.
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 42.8 |
| Estimated audience size | 10,985,944 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 28% |
of the worldwide Sociology audience comes from Italy.
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 7.7% |
| Brazil | 6.4% |
Where the Sociology audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Campania | ~1.5M | 1.18× | |
| 02 | Sicilia | ~1M | 1.08× | |
| 03 | Lazio | ~1.5M | 1.04× | |
| 04 | Tuscany | ~800K | 1.03× | |
| 05 | Molise | ~50K | 1.03× | |
| 06 | Aosta Valley | ~30K | 1.03× | |
| 07 | Lombardy | ~2M | 1.02× | |
| 08 | Puglia | ~800K | 1.02× | |
| 09 | Trentino-Alto Adige/Südtirol | ~200K | 1.00× | |
| 10 | Basilicata | ~100K | 1.00× | |
| 11 | Calabria | ~300K | 0.99× | |
| 12 | Veneto | ~900K | 0.98× | |
| 13 | Marche | ~300K | 0.98× | |
| 14 | Piedmont | ~800K | 0.97× | |
| 15 | Abruzzo | ~200K | 0.97× | |
| 16 | Umbria | ~200K | 0.97× | |
| 17 | Emilia-Romagna | ~800K | 0.95× | |
| 18 | Friuli-Venezia Giulia | ~200K | 0.95× | |
| 19 | Liguria | ~300K | 0.94× | |
| 20 | Sardinia | ~300K | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Sociology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.