Sociology Audience in Germany
Sociology has an estimated audience of 3,936,236 people in Germany. 59.9% are female, 40.1% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg.
The average Sociology fan in Germany is 39.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Demographically, the Sociology audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Tradition, Pet Ownership.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Sociology fans
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 39.6 |
| Estimated audience size | 3,936,236 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,001,272 | 1.16× |
| Bayern | 641,223 | 1.01× |
| Baden-Württemberg | 590,671 | 1.1× |
| Niedersachsen | 416,013 | 1.09× |
| Hessen | 345,557 | 1.15× |
| Sachsen | 188,067 | 0.97× |
| Berlin | 185,565 | 1.05× |
| Rheinland-Pfalz | 178,297 | 0.9× |
| Schleswig-Holstein | 154,183 | 1.09× |
| Hamburg | 114,851 | 1.29× |
| Brandenburg | 94,789 | 0.78× |
| Thüringen | 82,586 | 0.82× |
| Sachsen-Anhalt | 72,019 | 0.71× |
| Mecklenburg-Vorpommern | 58,582 | 0.78× |
| Bremen | 42,267 | 1.26× |
| Saarland | 40,037 | 0.83× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.3 |
| Community Orientation | OPEN | 1.22 |
| Healthy Lifestyle | BALANCE | 1.21 |
| Indulgence | JOY | 1.21 |
| DIY Mentality | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.5% |
| Italy | 7.7% |
| Brazil | 6.4% |
See Sociology audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sociology. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.