A data profile of the people who buy, follow and care about Tom Clancy's Splinter Cell (video game) in Mexico — modelled from more than twelve digital signal sources. Tom Clancy's Splinter Cell (video game) has an estimated audience of 5,567 people in Mexico.
Tom Clancy's Splinter Cell (video game) has an estimated audience of 5,567 people in Mexico. 6.1% are female, 93.9% are male, average age 22.9. Top brand affinities: Shopping and fashion, Scott Pilgrim, Game consoles, Catholic Church, Banana.
Top brand affinities include Shopping and fashion, Scott Pilgrim, Game consoles, with strongest over-indexing on Shopping and fashion (7.24× the country average).
Demographically, the Tom Clancy's Splinter Cell (video game) audience skews more male with an average age of 22.9, and over-indexes on personality traits such as Travelling, Spirituality.
The typical Tom Clancy's Splinter Cell (video game) fan in Mexico is more male, around 22.9 years old, with strong Travelling tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Tom Clancy's Splinter Cell (video game) profile in Mexico.
6.1% are female, 93.9% are male, average age 22.9.
| Metric | Value |
|---|---|
| Female | 6.1% |
| Male | 93.9% |
| Average age | 22.9 |
| Estimated audience size | 5,567 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 69% | |
| 20-29 | 22% | |
| 30-39 | 8% | |
| 40-49 | 0% | |
| 50+ | 0% |
of the worldwide Tom Clancy's Splinter Cell (video game) audience comes from Mexico.
| Country | Share |
|---|---|
| Italy | 20.8% |
| United States | 19.4% |
| India | 12.6% |
The strongest cross-interests of the Tom Clancy's Splinter Cell (video game) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Rayman | Games | 66.20× | ||
| 02 | Mario Party | Games | 46.61× | ||
| 03 | Outlast | Games | 42.42× | ||
| 04 | Scott Pilgrim | Literature | 38.50× | ||
| 05 | Devil May Cry | Games | 35.22× | ||
| 06 | Lego Minecraft | Kids & Family | 28.92× | ||
| 07 | Call of Duty: Modern Warfare 2 | Games | 18.06× | ||
| 08 | Shopping and fashion | Shopping | 7.24× | ||
| 09 | Game consoles | Technology & Electronics | 7.24× | ||
| 10 | Catholic Church | Politics & Society | 7.24× | ||
| 11 | Banana | Food & Beverages | 7.24× | ||
| 12 | Sarcasm | Politics & Society | 7.24× | ||
| 13 | Travel agency | Travel & Leisure | 7.24× | ||
| 14 | Dentistry | Business & Career | 7.24× | ||
| 15 | Broadcasting of sports events | Movies & TV | 7.24× | ||
| 16 | Samba | Music & Radio | 7.24× | ||
| 17 | Love & Sex | Kids & Family | 7.24× | ||
| 18 | El País | News | 6.67× | ||
| 19 | Freeware | Technology & Electronics | 5.67× | ||
| 20 | Mobile game | Games | 4.33× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 2.93× | |
| Spirituality | BALANCE | 2.13× | |
| Risk Appetite | THRILL | 1.98× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.55× | |
| DIY Mentality | THRILL | 0.65× | |
| Creativity | OPEN | 0.68× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Mexico who actively search for Tom Clancy's Splinter Cell (video game). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Mexico. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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