A data profile of the people who buy, follow and care about Australian Football League in Malaysia — modelled from more than twelve digital signal sources. Australian Football League has an estimated audience of 35,663 people in Malaysia.
The average Australian Football League fan in Malaysia is 31.6 years old, more male, and lives primarily in Kuala Lumpur.
The audience is concentrated in Kuala Lumpur, Selangor, Penang.
Top brand affinities include Nine News, ABC News (Australia), V6 engine, with strongest over-indexing on Nine News (103.88× the country average).
Demographically, the Australian Football League audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Australian Football League fan in Malaysia is more male, around 31.6 years old, with strong Travelling tendencies and a notable affinity for Nine News.
The key figures that characterise the Australian Football League profile in Malaysia.
27.0% are female, 73.0% are male, average age 31.6.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 31.6 |
| Estimated audience size | 35,663 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 29% | |
| 30-39 | 16% | |
| 40-49 | 10% | |
| 50+ | 9% |
of the worldwide Australian Football League audience comes from Malaysia.
| Country | Share |
|---|---|
| Australia | 54.8% |
| United States | 8.6% |
| United Kingdom | 4.3% |
Where the Australian Football League audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Penang | ~5K | 2.36× | |
| 02 | Kuala Lumpur | ~10K | 2.28× | |
| 03 | Selangor | ~10K | 1.45× | |
| 04 | Perak | ~3K | 1.17× | |
| 05 | Sabah | ~4K | 1.11× | |
| 06 | Malacca | ~1K | 1.08× | |
| 07 | Kedah | ~2K | 1.06× | |
| 08 | Labuan | <1K | 0.99× | |
| 09 | Sarawak | ~3K | 0.94× | |
| 10 | Perlis | <1K | 0.88× | |
| 11 | Johor | ~4K | 0.87× | |
| 12 | Putrajaya | <1K | 0.84× | |
| 13 | Terengganu | ~1K | 0.78× | |
| 14 | Negeri Sembilan | ~1K | 0.76× | |
| 15 | Kelantan | ~1K | 0.76× | |
| 16 | Pahang | ~1K | 0.75× |
The strongest cross-interests of the Australian Football League audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | ABC News (Australia) | Movies & TV | 139.33× | ||
| 02 | New York Rangers | Sports | 115.02× | ||
| 03 | Sunrise (TV program) | Movies & TV | 110.98× | ||
| 04 | Nine News | Movies & TV | 103.88× | ||
| 05 | Seattle Sounders FC | Sports | 100.89× | ||
| 06 | Western Sydney Wanderers FC | Sports | 87.18× | ||
| 07 | FC Utrecht | Sports | 72.93× | ||
| 08 | Indiana Pacers | Sports | 63.37× | ||
| 09 | New York Mets | Sports | 61.54× | ||
| 10 | Indianapolis Colts | Sports | 58.49× | ||
| 11 | Miami Dolphins | Sports | 56.04× | ||
| 12 | Professional Bull Riders | Sports | 52.95× | ||
| 13 | Gumtree | Home & Garden | 45.41× | ||
| 14 | Teyana Taylor | Movies & TV | 43.19× | ||
| 15 | Australian rules football | Sports | 39.81× | ||
| 16 | V6 engine | Cars & Mobility | 35.49× | ||
| 17 | Nas | Music & Radio | 35.46× | ||
| 18 | Michael Jordan | Sports | 27.23× | ||
| 19 | Travis Kelce | Sports | 27.15× | ||
| 20 | Mustard | Music & Radio | 21.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.24× | |
| Early Adopter Mentality | POWER | 1.19× | |
| Luxury Orientation | PREMIUM | 1.06× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.61× | |
| Tradition | CONSERVATISM | 0.64× | |
| Creativity | OPEN | 0.66× |
Australian Football League has an estimated audience of 35,663 people in Malaysia, concentrated in Kuala Lumpur and Selangor.
27.0% of Australian Football League fans are female, 73.0% are male, with an average age of 31.6 years.
Australian Football League fans show strongest brand affinity for Nine News (103.88×), ABC News (Australia) (139.33×), and V6 engine (35.49×) over the country average.
Australian Football League fans in Malaysia are most concentrated in Kuala Lumpur (reach ~10K), Selangor (reach ~10K), and Penang (reach ~5K). These three regions account for the largest share of the active audience.
Beyond Australian Football League itself, the audience over-indexes on ABC News (Australia) (139.33×), V6 engine (35.49×), Nas (35.46×), and Gumtree (45.41×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Australian Football League. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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