A data profile of the people who buy, follow and care about Maxis in Malaysia — modelled from more than twelve digital signal sources. Maxis has an estimated audience of 2,035,880 people in Malaysia.
The average Maxis fan in Malaysia is 39.9 years old, balanced, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include UniFi, kumpulan wang simpanan pekerja, U Mobile, with strongest over-indexing on UniFi (2.32× the country average).
Demographically, the Maxis audience skews balanced with an average age of 39.9, and over-indexes on personality traits such as Family Orientation, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Maxis fan in Malaysia is balanced, around 39.9 years old, with strong Family Orientation tendencies and a notable affinity for UniFi.
The key figures that characterise the Maxis profile in Malaysia.
46.0% are female, 54.0% are male, average age 39.9.
| Metric | Value |
|---|---|
| Female | 46.0% |
| Male | 54.0% |
| Average age | 39.9 |
| Estimated audience size | 2,035,880 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 25% | |
| 30-39 | 24% | |
| 40-49 | 21% | |
| 50+ | 18% |
of the worldwide Maxis audience comes from Malaysia.
| Country | Share |
|---|---|
| Malaysia | 68.7% |
| United States | 5.8% |
| Japan | 5.1% |
Where the Maxis audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Kuala Lumpur | ~600K | 1.68× | |
| 02 | Selangor | ~900K | 1.66× | |
| 03 | Penang | ~200K | 1.47× | |
| 04 | Johor | ~300K | 1.30× | |
| 05 | Sarawak | ~200K | 1.10× | |
| 06 | Perak | ~200K | 1.04× | |
| 07 | Negeri Sembilan | ~100K | 1.04× | |
| 08 | Kedah | ~100K | 0.99× | |
| 09 | Putrajaya | ~10K | 0.96× | |
| 10 | Malacca | ~70K | 0.93× | |
| 11 | Sabah | ~200K | 0.89× | |
| 12 | Pahang | ~90K | 0.87× | |
| 13 | Terengganu | ~50K | 0.60× | |
| 14 | Kelantan | ~60K | 0.59× | |
| 15 | Labuan | ~9K | 0.53× | |
| 16 | Perlis | ~20K | 0.52× |
The strongest cross-interests of the Maxis audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotlink | Internet & Social Media | 2.79× | ||
| 02 | Tune Talk | Technology & Electronics | 2.70× | ||
| 03 | Electronic Arts | Games | 2.52× | ||
| 04 | UniFi | Technology & Electronics | 2.32× | ||
| 05 | RedOne | Music & Radio | 2.04× | ||
| 06 | Celcom | Technology & Electronics | 2.01× | ||
| 07 | Telecommunications network | Technology & Electronics | 1.85× | ||
| 08 | Assam | Travel & Leisure | 1.82× | ||
| 09 | LTE (telecommunication) | Technology & Electronics | 1.77× | ||
| 10 | U Mobile | Technology & Electronics | 1.75× | ||
| 11 | 4G | Technology & Electronics | 1.75× | ||
| 12 | Sensodyne | Beauty & Wellness | 1.74× | ||
| 13 | Broadband | Technology & Electronics | 1.64× | ||
| 14 | Bridgestone | Cars & Mobility | 1.60× | ||
| 15 | Postpaid mobile phone | Technology & Electronics | 1.59× | ||
| 16 | Prepaid mobile phone | Technology & Electronics | 1.59× | ||
| 17 | Video game developer | Games | 1.58× | ||
| 18 | kumpulan wang simpanan pekerja | Business & Career | 1.54× | ||
| 19 | Internet access | Technology & Electronics | 1.53× | ||
| 20 | Michelin | Cars & Mobility | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.28× | |
| Individualism | JOY | 1.08× | |
| Travelling | THRILL | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.37× | |
| Need for Security | CONSERVATISM | 0.53× | |
| Patriotism | CONSERVATISM | 0.69× |
Maxis's target market in Malaysia covers an estimated 2,035,880 people, concentrated in Selangor and Kuala Lumpur.
46.0% of the Maxis audience are female, 54.0% are male, with an average age of 39.9 years.
Maxis fans show strongest brand affinity for UniFi (2.32×), kumpulan wang simpanan pekerja (1.54×), and U Mobile (1.75×) over the country average.
Maxis fans in Malaysia are most concentrated in Selangor (reach ~900K), Kuala Lumpur (reach ~600K), and Johor (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Maxis itself, the audience over-indexes on kumpulan wang simpanan pekerja (1.54×), U Mobile (1.75×), Celcom (2.01×), and Tune Talk (2.7×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Maxis. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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