A data profile of the people who buy, follow and care about Nursing in Malaysia — modelled from more than twelve digital signal sources. Nursing has an estimated audience of 2,759,342 people in Malaysia.
The average Nursing fan in Malaysia is 40.6 years old, more female, and lives primarily in Selangor.
The audience is concentrated in Selangor, Kuala Lumpur, Johor.
Top brand affinities include Kindergarten, Child care, Toddler, with strongest over-indexing on Kindergarten (1.96× the country average).
Demographically, the Nursing audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Individualism, Career Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nursing fan in Malaysia is more female, around 40.6 years old, with strong Individualism tendencies and a notable affinity for Kindergarten.
The key figures that characterise the Nursing profile in Malaysia.
60.0% are female, 40.0% are male, average age 40.6.
| Metric | Value |
|---|---|
| Female | 60.0% |
| Male | 40.0% |
| Average age | 40.6 |
| Estimated audience size | 2,759,342 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 25% | |
| 30-39 | 25% | |
| 40-49 | 22% | |
| 50+ | 19% |
of the worldwide Nursing audience comes from Malaysia.
| Country | Share |
|---|---|
| United States | 21.7% |
| Brazil | 4.7% |
| Japan | 4.5% |
Where the Nursing audience in Malaysia is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sarawak | ~300K | 1.41× | |
| 02 | Sabah | ~400K | 1.40× | |
| 03 | Kuala Lumpur | ~600K | 1.16× | |
| 04 | Johor | ~400K | 1.10× | |
| 05 | Perak | ~200K | 1.10× | |
| 06 | Kelantan | ~100K | 1.10× | |
| 07 | Pahang | ~100K | 1.10× | |
| 08 | Terengganu | ~100K | 1.07× | |
| 09 | Kedah | ~200K | 1.03× | |
| 10 | Selangor | ~800K | 1.00× | |
| 11 | Negeri Sembilan | ~100K | 1.00× | |
| 12 | Malacca | ~100K | 0.98× | |
| 13 | Penang | ~200K | 0.92× | |
| 14 | Labuan | ~20K | 0.90× | |
| 15 | Perlis | ~30K | 0.86× | |
| 16 | Putrajaya | ~10K | 0.81× |
The strongest cross-interests of the Nursing audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Early childhood education | Business & Career | 3.09× | ||
| 02 | Child development | Business & Career | 2.77× | ||
| 03 | Babywearing | Kids & Family | 2.62× | ||
| 04 | Pre-kindergarten | Kids & Family | 2.58× | ||
| 05 | Infant bodysuit | Kids & Family | 2.38× | ||
| 06 | Educational toy | Kids & Family | 2.14× | ||
| 07 | Baby powder | Kids & Family | 2.08× | ||
| 08 | Kindergarten | Kids & Family | 1.96× | ||
| 09 | Breast pump | Kids & Family | 1.89× | ||
| 10 | Child care | Kids & Family | 1.85× | ||
| 11 | Toddler | Kids & Family | 1.84× | ||
| 12 | Sarong | Fashion & Accessoires | 1.80× | ||
| 13 | Primary education | Kids & Family | 1.78× | ||
| 14 | Baby food | Kids & Family | 1.73× | ||
| 15 | Tunic | Fashion & Accessoires | 1.70× | ||
| 16 | Infant clothing | Kids & Family | 1.59× | ||
| 17 | Chiffon (fabric) | Fashion & Accessoires | 1.56× | ||
| 18 | Headscarf | Fashion & Accessoires | 1.54× | ||
| 19 | Breastfeeding | Kids & Family | 1.52× | ||
| 20 | Freckle | Beauty & Wellness | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 2.11× | |
| Career Orientation | POWER | 1.60× | |
| Healthy Lifestyle | BALANCE | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.66× | |
| Spirituality | BALANCE | 0.70× | |
| Sustainability | BALANCE | 0.76× |
Nursing has an estimated audience of 2,759,342 people in Malaysia, concentrated in Selangor and Kuala Lumpur.
60.0% of Nursing fans are female, 40.0% are male, with an average age of 40.6 years.
Nursing fans show strongest brand affinity for Kindergarten (1.96×), Child care (1.85×), and Toddler (1.84×) over the country average.
Nursing fans in Malaysia are most concentrated in Selangor (reach ~800K), Kuala Lumpur (reach ~600K), and Johor (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Nursing itself, the audience over-indexes on Child care (1.85×), Toddler (1.84×), Pre-kindergarten (2.58×), and Breastfeeding (1.52×) compared to the Malaysia average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Malaysia who actively search for Nursing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Malaysia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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