A data profile of the people who buy, follow and care about Nursing in Portugal — modelled from more than twelve digital signal sources. Nursing has an estimated audience of 1,982,479 people in Portugal.
The average Nursing fan in Portugal is 47.0 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
The key figures that characterise the Nursing profile in Portugal.
66.3% are female, 33.7% are male, average age 47.0.
| Metric | Value |
|---|---|
| Female | 66.3% |
| Male | 33.7% |
| Average age | 47.0 |
| Estimated audience size | 1,982,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 12% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Nursing audience comes from Portugal.
| Country | Share |
|---|---|
| United States | 21.7% |
| Brazil | 4.7% |
| Japan | 4.5% |
Where the Nursing audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~500K | 1.18× | |
| 02 | Santarém District | ~100K | 1.18× | |
| 03 | Lisbon District | ~700K | 1.15× | |
| 04 | Setúbal District | ~200K | 1.12× | |
| 05 | Faro District | ~100K | 1.06× | |
| 06 | Braga District | ~200K | 1.04× | |
| 07 | Coimbra District | ~100K | 1.04× | |
| 08 | Bragança District | ~20K | 1.02× | |
| 09 | Évora District | ~40K | 1.01× | |
| 10 | Azores | ~50K | 1.00× | |
| 11 | Castelo Branco District | ~40K | 1.00× | |
| 12 | Portalegre District | ~20K | 1.00× | |
| 13 | Leiria District | ~100K | 0.99× | |
| 14 | Guarda District | ~30K | 0.99× | |
| 15 | Aveiro District | ~100K | 0.98× | |
| 16 | Viana do Castelo District | ~50K | 0.98× | |
| 17 | Beja District | ~30K | 0.98× | |
| 18 | Viseu District | ~70K | 0.97× | |
| 19 | Vila Real District | ~30K | 0.97× | |
| 20 | Madeira | ~60K | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Nursing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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