A data profile of the people who buy, follow and care about Audi in Netherlands — modelled from more than twelve digital signal sources. Audi has an estimated audience of 1,615,101 people in Netherlands.
The average Audi fan in Netherlands is 41.7 years old, more male, and lives primarily in Zuid-Holland.
The audience is concentrated in Zuid-Holland, North Holland, North Brabant.
Top brand affinities include AutoScout24, Škoda Auto, Autoweek, with strongest over-indexing on AutoScout24 (1.99× the country average).
Demographically, the Audi audience skews more male with an average age of 41.7, and over-indexes on personality traits such as Social Media Usage, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Audi fan in Netherlands is more male, around 41.7 years old, with strong Social Media Usage tendencies and a notable affinity for AutoScout24.
The key figures that characterise the Audi profile in Netherlands.
29.9% are female, 70.1% are male, average age 41.7.
| Metric | Value |
|---|---|
| Female | 29.9% |
| Male | 70.1% |
| Average age | 41.7 |
| Estimated audience size | 1,615,101 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 17% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Audi audience comes from Netherlands.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
Where the Audi audience in Netherlands is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Zuid-Holland | ~500K | 1.26× | |
| 02 | North Brabant | ~300K | 1.24× | |
| 03 | Gelderland | ~200K | 1.17× | |
| 04 | Flevoland | ~50K | 1.11× | |
| 05 | North Holland | ~300K | 1.08× | |
| 06 | Limburg | ~100K | 1.06× | |
| 07 | Overijssel | ~100K | 1.04× | |
| 08 | Zeeland | ~30K | 0.88× | |
| 09 | Drenthe | ~40K | 0.87× | |
| 10 | Utrecht | ~100K | 0.84× | |
| 11 | Friesland | ~50K | 0.79× | |
| 12 | Groningen | ~40K | 0.68× |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Used car | Cars & Mobility | 2.57× | ||
| 02 | Škoda Auto | Cars & Mobility | 2.55× | ||
| 03 | Car dealership | Cars & Mobility | 2.41× | ||
| 04 | Autoweek | Cars & Mobility | 2.25× | ||
| 05 | Lamborghini | Cars & Mobility | 2.19× | ||
| 06 | Volkswagen | Cars & Mobility | 2.11× | ||
| 07 | Porsche | Cars & Mobility | 2.08× | ||
| 08 | BMW | Cars & Mobility | 2.07× | ||
| 09 | Mercedes-Benz | Cars & Mobility | 2.06× | ||
| 10 | Traffic | Cars & Mobility | 2.01× | ||
| 11 | AutoScout24 | Cars & Mobility | 1.99× | ||
| 12 | SUVs | Cars & Mobility | 1.89× | ||
| 13 | Hybrids | Cars & Mobility | 1.84× | ||
| 14 | Electric vehicle | Cars & Mobility | 1.81× | ||
| 15 | Solar energy | Home & Garden | 1.78× | ||
| 16 | Electric car | Cars & Mobility | 1.68× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.65× | ||
| 18 | Oscar Piastri | Sports | 1.62× | ||
| 19 | Lando Norris | Sports | 1.54× | ||
| 20 | George Russell | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.31× | |
| Travelling | THRILL | 0.96× | |
| Healthy Lifestyle | BALANCE | 0.80× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Early Adopter Mentality | POWER | 0.60× | |
| Patriotism | CONSERVATISM | 0.67× |
Audi's target market in Netherlands covers an estimated 1,615,101 people, concentrated in Zuid-Holland and North Holland.
29.9% of the Audi audience are female, 70.1% are male, with an average age of 41.7 years.
Audi fans show strongest brand affinity for AutoScout24 (1.99×), Škoda Auto (2.55×), and Autoweek (2.25×) over the country average.
Audi fans in Netherlands are most concentrated in Zuid-Holland (reach ~500K), North Holland (reach ~300K), and North Brabant (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Audi itself, the audience over-indexes on Škoda Auto (2.55×), Autoweek (2.25×), Used car (2.57×), and SUVs (1.89×) compared to the Netherlands average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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