Rascasse Audience Intelligence

Peppes Pizza Target Market in Norway

A data profile of the people who buy, follow and care about Peppes Pizza in Norway — modelled from more than twelve digital signal sources. Peppes Pizza has an estimated audience of 549,552 people in Norway.

Peppes Pizza has an estimated audience of 549,552 people in Norway. 58.3% are female, 41.7% are male, average age 34.8. Top brand affinities: Biltema, Circle K, Ticketmaster, Burger King, KappAhl.

Top brand affinities include Biltema, Circle K, Ticketmaster, with strongest over-indexing on Biltema (1.81× the country average).

Demographically, the Peppes Pizza audience skews more female with an average age of 34.8, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.

The typical Peppes Pizza fan in Norway is more female, around 34.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Biltema.

Category: Food & Beverages · Type: Brand · Subtype: Restaurants

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-17.

Section 01

At a glance

The key figures that characterise the Peppes Pizza profile in Norway.

Audience size
550K
in Norway
Gender
58.3%
41.7% male
Age
34.8
average years
Country rank
#702
Brand in Norway
Fig. 01

Search interest · 12-month trend

+16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peppes Pizza

58.3% are female, 41.7% are male, average age 34.8.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Peppes Pizza audience in Norway
MetricValue
Female58.3%
Male41.7%
Average age34.8
Estimated audience size549,552
Fig. 03

Age distribution

Ø 34.8
average years
Age distribution of the Peppes Pizza audience in Norway
Age bracketShare%
16-1932%
20-2919%
30-3919%
40-4920%
50+10%
Fig. 04

Worldwide distribution

91.6%

of the worldwide Peppes Pizza audience comes from Norway.

Worldwide audience distribution share by country for Peppes Pizza
CountryShare
Norway91.6%
United States3.4%
Germany1.5%
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peppes Pizza audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peppes Pizza audience
#·InterestCategoryAffinity×
01Circle KShopping3.32×
02HamburgerFood & Beverages3.32×
03JotexShopping2.79×
04Mamma Mia!Movies & TV2.63×
05Engagement ringFashion & Accessoires2.45×
06Nail artBeauty & Wellness2.26×
07TicketmasterTravel & Leisure2.21×
08EyelashBeauty & Wellness2.21×
09TwitchGames2.01×
10LunchFood & Beverages1.94×
11Hardware storeHome & Garden1.93×
12High schoolBusiness & Career1.83×
13BiltemaBusiness & Career1.81×
14KappAhlFashion & Accessoires1.80×
15Ice creamFood & Beverages1.77×
16Soft drinksFood & Beverages1.73×
17Baby foodKids & Family1.66×
18Burger KingFood & Beverages1.62×
19Vikings (TV series)Movies & TV1.55×
20Drop shippingShopping1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peppes Pizza audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Peppes Pizza audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.19×
Social Media UsageJOY1.15×
DIY MentalityTHRILL1.14×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Peppes Pizza audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Design AffinityPREMIUM0.78×
SustainabilityBALANCE0.85×
1.00× baseline
Appendix

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Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Norway who actively search for Peppes Pizza. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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