A data profile of the people who buy, follow and care about Sarpsborg Arbeiderblad in Norway — modelled from more than twelve digital signal sources. Sarpsborg Arbeiderblad has an estimated audience of 1,030,559 people in Norway.
Sarpsborg Arbeiderblad has an estimated audience of 1,030,559 people in Norway. 58.2% are female, 41.8% are male, average age 46.6. Top brand affinities: Shopping malls, Public transport, Garden furniture, Sports club, Breaking news.
Top brand affinities include Shopping malls, Public transport, Garden furniture, with strongest over-indexing on Shopping malls (1.6× the country average).
Demographically, the Sarpsborg Arbeiderblad audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Quality Awareness, Need for Security.
The typical Sarpsborg Arbeiderblad fan in Norway is more female, around 46.6 years old, with strong Quality Awareness tendencies and a notable affinity for Shopping malls.
The key figures that characterise the Sarpsborg Arbeiderblad profile in Norway.
58.2% are female, 41.8% are male, average age 46.6.
| Metric | Value |
|---|---|
| Female | 58.2% |
| Male | 41.8% |
| Average age | 46.6 |
| Estimated audience size | 1,030,559 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 7% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 28% | |
| 50+ | 37% |
of the worldwide Sarpsborg Arbeiderblad audience comes from Norway.
| Country | Share |
|---|---|
| United States | 28.1% |
| Japan | 24.2% |
| Germany | 8.2% |
The strongest cross-interests of the Sarpsborg Arbeiderblad audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Public transport | Cars & Mobility | 2.60× | ||
| 02 | Christmas market | Food & Beverages | 2.13× | ||
| 03 | NHL | Sports | 2.12× | ||
| 04 | Mineral water | Food & Beverages | 2.10× | ||
| 05 | Toothpaste | Beauty & Wellness | 2.06× | ||
| 06 | Garden furniture | Home & Garden | 1.99× | ||
| 07 | Dishwasher | Home & Garden | 1.89× | ||
| 08 | Sports club | Sports | 1.77× | ||
| 09 | Ice skating | Sports | 1.72× | ||
| 10 | Breaking news | Movies & TV | 1.66× | ||
| 11 | Clinique | Beauty & Wellness | 1.66× | ||
| 12 | Greenhouse | Home & Garden | 1.64× | ||
| 13 | Health insurance | Business & Career | 1.62× | ||
| 14 | Shopping malls | Shopping | 1.60× | ||
| 15 | Apple Watch | Technology & Electronics | 1.60× | ||
| 16 | Salma Hayek | Movies & TV | 1.58× | ||
| 17 | Peugeot | Cars & Mobility | 1.55× | ||
| 18 | Trivago | Travel & Leisure | 1.54× | ||
| 19 | Pet store | Pets & Animals | 1.53× | ||
| 20 | Bruce Springsteen | Music & Radio | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.29× | |
| Need for Security | CONSERVATISM | 1.23× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.67× | |
| Risk Appetite | THRILL | 0.88× | |
| Mindfulness | BALANCE | 0.89× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Sarpsborg Arbeiderblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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