A data profile of the people who buy, follow and care about Visma in Norway — modelled from more than twelve digital signal sources. Visma has an estimated audience of 594,202 people in Norway.
Visma has an estimated audience of 594,202 people in Norway. 43.1% are female, 56.9% are male, average age 47.8. Top brand affinities: Biltema, Innovation, LinkedIn, Linux, Renewable energy.
Top brand affinities include Biltema, Innovation, LinkedIn, with strongest over-indexing on Biltema (1.67× the country average).
Demographically, the Visma audience skews more male with an average age of 47.8, and over-indexes on personality traits such as Career Orientation, Convenience Orientation.
The typical Visma fan in Norway is more male, around 47.8 years old, with strong Career Orientation tendencies and a notable affinity for Biltema.
The key figures that characterise the Visma profile in Norway.
43.1% are female, 56.9% are male, average age 47.8.
| Metric | Value |
|---|---|
| Female | 43.1% |
| Male | 56.9% |
| Average age | 47.8 |
| Estimated audience size | 594,202 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 2% | |
| 20-29 | 12% | |
| 30-39 | 18% | |
| 40-49 | 35% | |
| 50+ | 34% |
of the worldwide Visma audience comes from Norway.
| Country | Share |
|---|---|
| Norway | 36.0% |
| Sweden | 21.1% |
| Netherlands | 13.3% |
The strongest cross-interests of the Visma audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Innovation | Business & Career | 4.06× | ||
| 02 | Linux | Technology & Electronics | 3.11× | ||
| 03 | Internet & Social Media | 3.05× | |||
| 04 | Job interview | Business & Career | 3.01× | ||
| 05 | JavaScript | Technology & Electronics | 2.76× | ||
| 06 | Web conferencing | Technology & Electronics | 2.74× | ||
| 07 | Information security | Business & Career | 2.66× | ||
| 08 | Renewable energy | Business & Career | 2.42× | ||
| 09 | Computer security | Business & Career | 2.38× | ||
| 10 | Accounting | Business & Career | 1.99× | ||
| 11 | Artificial intelligence | Technology & Electronics | 1.92× | ||
| 12 | Mortgage loans | Business & Career | 1.79× | ||
| 13 | High school | Business & Career | 1.77× | ||
| 14 | Cloud computing | Technology & Electronics | 1.74× | ||
| 15 | Biltema | Business & Career | 1.67× | ||
| 16 | Solar energy | Home & Garden | 1.66× | ||
| 17 | KappAhl | Fashion & Accessoires | 1.64× | ||
| 18 | Entrepreneurship | Business & Career | 1.51× | ||
| 19 | Science | Business & Career | 1.51× | ||
| 20 | Hairstyle | Beauty & Wellness | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 2.41× | |
| Convenience Orientation | PREMIUM | 1.52× | |
| Need for Security | CONSERVATISM | 1.51× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.81× | |
| Extroversion | THRILL | 0.81× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Visma. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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