A data profile of the people who buy, follow and care about Audi in Poland — modelled from more than twelve digital signal sources. Audi has an estimated audience of 2,633,745 people in Poland.
Audi has an estimated audience of 2,633,745 people in Poland. 34.0% are female, 66.0% are male, average age 37.8. Top brand affinities: Transport, Škoda Auto, SUVs, Motor vehicle, Volkswagen.
Top brand affinities include Transport, Škoda Auto, SUVs, with strongest over-indexing on Transport (1.73× the country average).
Demographically, the Audi audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Urban Lifestyle, Price Sensitivity.
The typical Audi fan in Poland is more male, around 37.8 years old, with strong Urban Lifestyle tendencies and a notable affinity for Transport.
The key figures that characterise the Audi profile in Poland.
34.0% are female, 66.0% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 34.0% |
| Male | 66.0% |
| Average age | 37.8 |
| Estimated audience size | 2,633,745 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 17% |
of the worldwide Audi audience comes from Poland.
| Country | Share |
|---|---|
| United States | 12.5% |
| Germany | 8.0% |
| Italy | 7.5% |
The strongest cross-interests of the Audi audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Volkswagen T-Roc | Cars & Mobility | 2.45× | ||
| 02 | Hyundai Tucson | Cars & Mobility | 1.90× | ||
| 03 | Škoda Auto | Cars & Mobility | 1.84× | ||
| 04 | Auto maintenance | Cars & Mobility | 1.79× | ||
| 05 | Garage door | Home & Garden | 1.78× | ||
| 06 | Engine | Cars & Mobility | 1.78× | ||
| 07 | Volkswagen | Cars & Mobility | 1.75× | ||
| 08 | Transport | Cars & Mobility | 1.73× | ||
| 09 | Hyundai | Cars & Mobility | 1.73× | ||
| 10 | Tractor | Cars & Mobility | 1.72× | ||
| 11 | Mercedes-Benz | Cars & Mobility | 1.72× | ||
| 12 | Porsche | Cars & Mobility | 1.70× | ||
| 13 | Tire | Cars & Mobility | 1.64× | ||
| 14 | SUVs | Cars & Mobility | 1.63× | ||
| 15 | BMW | Cars & Mobility | 1.62× | ||
| 16 | Motor vehicle | Cars & Mobility | 1.60× | ||
| 17 | Electric car | Cars & Mobility | 1.55× | ||
| 18 | Toyota | Cars & Mobility | 1.54× | ||
| 19 | Solar energy | Home & Garden | 1.53× | ||
| 20 | Trucks | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Urban Lifestyle | OPEN | 1.20× | |
| Price Sensitivity | PREMIUM | 1.08× | |
| Social Media Usage | JOY | 1.03× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.53× | |
| Travelling | THRILL | 0.66× | |
| Need for Security | CONSERVATISM | 0.69× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Audi. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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