A data profile of the people who buy, follow and care about Greater Poland in Poland — modelled from more than twelve digital signal sources. Greater Poland has an estimated audience of 2,027,987 people in Poland.
Greater Poland has an estimated audience of 2,027,987 people in Poland. 54.3% are female, 45.7% are male, average age 37.0. Top brand affinities: Kia Sportage, Ford Kuga, TripAdvisor, Volvo XC60, Peugeot 3008.
Top brand affinities include Kia Sportage, Ford Kuga, TripAdvisor, with strongest over-indexing on Kia Sportage (2.8× the country average).
Demographically, the Greater Poland audience skews balanced with an average age of 37.0, and over-indexes on personality traits such as Career Orientation, Spirituality.
The typical Greater Poland fan in Poland is balanced, around 37.0 years old, with strong Career Orientation tendencies and a notable affinity for Kia Sportage.
The key figures that characterise the Greater Poland profile in Poland.
54.3% are female, 45.7% are male, average age 37.0.
| Metric | Value |
|---|---|
| Female | 54.3% |
| Male | 45.7% |
| Average age | 37.0 |
| Estimated audience size | 2,027,987 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 23% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Greater Poland audience comes from Poland.
| Country | Share |
|---|---|
| Poland | 93.7% |
| Germany | 4.2% |
| United Kingdom | 1.7% |
The strongest cross-interests of the Greater Poland audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Renault Captur | Cars & Mobility | 2.93× | ||
| 02 | Renault Clio | Cars & Mobility | 2.93× | ||
| 03 | Peugeot 2008 | Cars & Mobility | 2.93× | ||
| 04 | Peugeot 5008 | Cars & Mobility | 2.93× | ||
| 05 | Dodge Charger (LX) | Cars & Mobility | 2.93× | ||
| 06 | Peugeot 208 | Cars & Mobility | 2.93× | ||
| 07 | Dodge Challenger | Cars & Mobility | 2.81× | ||
| 08 | Kia Sportage | Cars & Mobility | 2.80× | ||
| 09 | Peugeot 308 | Cars & Mobility | 2.80× | ||
| 10 | Ford Kuga | Cars & Mobility | 2.74× | ||
| 11 | Peugeot 508 | Cars & Mobility | 2.68× | ||
| 12 | Jeep Grand Cherokee | Cars & Mobility | 2.64× | ||
| 13 | Mazda CX-5 | Cars & Mobility | 2.63× | ||
| 14 | Peugeot 3008 | Cars & Mobility | 2.49× | ||
| 15 | Volvo XC60 | Cars & Mobility | 2.19× | ||
| 16 | Love & Sex | Kids & Family | 2.11× | ||
| 17 | TripAdvisor | Travel & Leisure | 2.07× | ||
| 18 | Hatchback | Cars & Mobility | 1.94× | ||
| 19 | Circle K | Shopping | 1.72× | ||
| 20 | Flightradar24 | Travel & Leisure | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.29× | |
| Spirituality | BALANCE | 1.25× | |
| Need for Security | CONSERVATISM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.75× | |
| Pet Ownership | JOY | 0.83× | |
| Sustainability | BALANCE | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Greater Poland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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