A data profile of the people who buy, follow and care about Porsche in Poland — modelled from more than twelve digital signal sources. Porsche has an estimated audience of 1,936,857 people in Poland.
Porsche has an estimated audience of 1,936,857 people in Poland. 37.4% are female, 62.6% are male, average age 37.3. Top brand affinities: Automobiles, Transport, SUVs, Motor vehicle, Poczta Polska.
Top brand affinities include Automobiles, Transport, SUVs, with strongest over-indexing on Automobiles (1.56× the country average).
Demographically, the Porsche audience skews more male with an average age of 37.3, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle.
The typical Porsche fan in Poland is more male, around 37.3 years old, with strong Social Media Usage tendencies and a notable affinity for Automobiles.
The key figures that characterise the Porsche profile in Poland.
37.4% are female, 62.6% are male, average age 37.3.
| Metric | Value |
|---|---|
| Female | 37.4% |
| Male | 62.6% |
| Average age | 37.3 |
| Estimated audience size | 1,936,857 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 21% | |
| 40-49 | 18% | |
| 50+ | 16% |
of the worldwide Porsche audience comes from Poland.
| Country | Share |
|---|---|
| United States | 15.5% |
| Germany | 7.5% |
| Italy | 6.3% |
The strongest cross-interests of the Porsche audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Auto maintenance | Cars & Mobility | 3.01× | ||
| 02 | Engine | Cars & Mobility | 2.42× | ||
| 03 | Auto mechanic | Cars & Mobility | 2.29× | ||
| 04 | Hyundai | Cars & Mobility | 2.25× | ||
| 05 | Peugeot | Cars & Mobility | 2.22× | ||
| 06 | Garage door | Home & Garden | 2.10× | ||
| 07 | Transport | Cars & Mobility | 2.03× | ||
| 08 | Audi | Cars & Mobility | 2.02× | ||
| 09 | Used car | Cars & Mobility | 2.01× | ||
| 10 | Tire | Cars & Mobility | 2.00× | ||
| 11 | Volkswagen | Cars & Mobility | 1.95× | ||
| 12 | Electric car | Cars & Mobility | 1.95× | ||
| 13 | Solar energy | Home & Garden | 1.94× | ||
| 14 | SUVs | Cars & Mobility | 1.92× | ||
| 15 | Škoda Auto | Cars & Mobility | 1.90× | ||
| 16 | BMW | Cars & Mobility | 1.90× | ||
| 17 | Motor vehicle | Cars & Mobility | 1.87× | ||
| 18 | Poczta Polska | Business & Career | 1.70× | ||
| 19 | Toyota | Cars & Mobility | 1.69× | ||
| 20 | Automobiles | Cars & Mobility | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Social Media Usage | JOY | 1.32× | |
| Urban Lifestyle | OPEN | 1.30× | |
| Patriotism | CONSERVATISM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Individualism | JOY | 0.45× | |
| Need for Security | CONSERVATISM | 0.74× | |
| Quality Awareness | PREMIUM | 0.81× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Poland who actively search for Porsche. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Poland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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