A data profile of the people who buy, follow and care about Centro Region, Portugal in Portugal — modelled from more than twelve digital signal sources. Centro Region, Portugal has an estimated audience of 1,396,300 people in Portugal.
The average Centro Region, Portugal fan in Portugal is 42.7 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include FlixBus, Rail transport, Reddit, with strongest over-indexing on FlixBus (1.56× the country average).
Demographically, the Centro Region, Portugal audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Tradition, Indulgence.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Centro Region, Portugal fan in Portugal is more female, around 42.7 years old, with strong Tradition tendencies and a notable affinity for FlixBus.
The key figures that characterise the Centro Region, Portugal profile in Portugal.
59.9% are female, 40.1% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 42.7 |
| Estimated audience size | 1,396,300 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 16% | |
| 30-39 | 23% | |
| 40-49 | 25% | |
| 50+ | 25% |
Where the Centro Region, Portugal audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Bragança District | ~20K | 1.10× | |
| 02 | Portalegre District | ~20K | 1.10× | |
| 03 | Guarda District | ~20K | 1.08× | |
| 04 | Beja District | ~20K | 1.06× | |
| 05 | Vila Real District | ~30K | 1.04× | |
| 06 | Évora District | ~30K | 1.04× | |
| 07 | Castelo Branco District | ~30K | 1.02× | |
| 08 | Azores | ~40K | 0.99× | |
| 09 | Viana do Castelo District | ~30K | 0.99× | |
| 10 | Viseu District | ~50K | 0.98× | |
| 11 | Coimbra District | ~70K | 0.97× | |
| 12 | Madeira | ~40K | 0.97× | |
| 13 | Leiria District | ~70K | 0.95× | |
| 14 | Aveiro District | ~100K | 0.93× | |
| 15 | Braga District | ~100K | 0.92× | |
| 16 | Faro District | ~80K | 0.92× | |
| 17 | Setúbal District | ~100K | 0.91× | |
| 18 | Porto District | ~200K | 0.81× | |
| 19 | Santarém District | ~50K | 0.81× | |
| 20 | Lisbon District | ~300K | 0.80× |
The strongest cross-interests of the Centro Region, Portugal audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mineral water | Food & Beverages | 2.00× | ||
| 02 | Crocs | Fashion & Accessoires | 1.86× | ||
| 03 | Low-cost carrier | Travel & Leisure | 1.80× | ||
| 04 | Day spa | Beauty & Wellness | 1.77× | ||
| 05 | Urban agriculture | Business & Career | 1.73× | ||
| 06 | Rail transport | Travel & Leisure | 1.70× | ||
| 07 | Non-alcoholic beverage | Food & Beverages | 1.70× | ||
| 08 | Tupperware | Home & Garden | 1.70× | ||
| 09 | Anne Hathaway | Movies & TV | 1.65× | ||
| 10 | Cappuccino | Food & Beverages | 1.63× | ||
| 11 | Zoo | Kids & Family | 1.61× | ||
| 12 | Internet service provider | Technology & Electronics | 1.59× | ||
| 13 | Herbalism | Health | 1.57× | ||
| 14 | Employment agency | Business & Career | 1.57× | ||
| 15 | FlixBus | Cars & Mobility | 1.56× | ||
| 16 | Essential oil | Home & Garden | 1.55× | ||
| 17 | Greenhouse | Home & Garden | 1.55× | ||
| 18 | Microwave oven | Home & Garden | 1.53× | ||
| 19 | Internet & Social Media | 1.52× | |||
| 20 | Weather forecasting | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.38× | |
| Indulgence | JOY | 1.36× | |
| Convenience Orientation | PREMIUM | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.69× | |
| Early Adopter Mentality | POWER | 0.80× | |
| Mindfulness | BALANCE | 0.83× |
Centro Region, Portugal has an estimated audience of 1,396,300 people in Portugal, concentrated in Lisbon District and Porto District.
59.9% of Centro Region, Portugal fans are female, 40.1% are male, with an average age of 42.7 years.
Centro Region, Portugal fans show strongest brand affinity for FlixBus (1.56×), Rail transport (1.7×), and Reddit (1.52×) over the country average.
Centro Region, Portugal fans in Portugal are most concentrated in Lisbon District (reach ~300K), Porto District (reach ~200K), and Setúbal District (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Centro Region, Portugal itself, the audience over-indexes on Rail transport (1.7×), Reddit (1.52×), Microwave oven (1.53×), and Zoo (1.61×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Centro Region, Portugal. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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