A data profile of the people who buy, follow and care about MEO (Portugal) in Portugal — modelled from more than twelve digital signal sources. MEO (Portugal) has an estimated audience of 2,391,980 people in Portugal.
The average MEO (Portugal) fan in Portugal is 43.6 years old, balanced, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Top brand affinities include Local news, WhatsApp, Nicole Kidman, with strongest over-indexing on Local news (5.03× the country average).
Demographically, the MEO (Portugal) audience skews balanced with an average age of 43.6, and over-indexes on personality traits such as Indulgence, Spirituality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical MEO (Portugal) fan in Portugal is balanced, around 43.6 years old, with strong Indulgence tendencies and a notable affinity for Local news.
The key figures that characterise the MEO (Portugal) profile in Portugal.
46.4% are female, 53.6% are male, average age 43.6.
| Metric | Value |
|---|---|
| Female | 46.4% |
| Male | 53.6% |
| Average age | 43.6 |
| Estimated audience size | 2,391,980 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 19% | |
| 40-49 | 26% | |
| 50+ | 29% |
Where the MEO (Portugal) audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Viseu District | ~100K | 1.24× | |
| 02 | Castelo Branco District | ~50K | 1.20× | |
| 03 | Azores | ~80K | 1.17× | |
| 04 | Faro District | ~200K | 1.16× | |
| 05 | Évora District | ~50K | 1.16× | |
| 06 | Leiria District | ~100K | 1.12× | |
| 07 | Beja District | ~40K | 1.10× | |
| 08 | Lisbon District | ~800K | 1.06× | |
| 09 | Coimbra District | ~100K | 1.06× | |
| 10 | Guarda District | ~30K | 1.05× | |
| 11 | Setúbal District | ~300K | 1.01× | |
| 12 | Portalegre District | ~30K | 0.98× | |
| 13 | Madeira | ~70K | 0.96× | |
| 14 | Aveiro District | ~200K | 0.93× | |
| 15 | Porto District | ~400K | 0.85× | |
| 16 | Santarém District | ~100K | 0.85× | |
| 17 | Braga District | ~200K | 0.82× | |
| 18 | Viana do Castelo District | ~50K | 0.78× | |
| 19 | Vila Real District | ~30K | 0.70× | |
| 20 | Bragança District | ~20K | 0.68× |
The strongest cross-interests of the MEO (Portugal) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Steve Carell | Movies & TV | 7.87× | ||
| 02 | Forrest Gump | Movies & TV | 7.57× | ||
| 03 | Nicole Kidman | Movies & TV | 7.55× | ||
| 04 | Zendaya | Movies & TV | 5.80× | ||
| 05 | How I Met Your Mother | Movies & TV | 5.79× | ||
| 06 | Hulu | Movies & TV | 5.25× | ||
| 07 | Local news | News | 5.03× | ||
| 08 | The Sopranos | Movies & TV | 5.03× | ||
| 09 | Vikings (TV series) | Movies & TV | 4.94× | ||
| 10 | Warner Bros. | Movies & TV | 4.63× | ||
| 11 | The Big Bang Theory | Movies & TV | 4.62× | ||
| 12 | The Vampire Diaries | Movies & TV | 4.47× | ||
| 13 | National Geographic (magazine) | Travel & Leisure | 2.71× | ||
| 14 | Player versus player | Games | 2.24× | ||
| 15 | Norauto | Cars & Mobility | 2.04× | ||
| 16 | EDreams | Travel & Leisure | 1.86× | ||
| 17 | S.C. Braga | Sports | 1.81× | ||
| 18 | Internet & Social Media | 1.71× | |||
| 19 | Casino games | Games | 1.63× | ||
| 20 | Risk management | Business & Career | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.20× | |
| Spirituality | BALANCE | 1.15× | |
| Community Orientation | OPEN | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.73× | |
| Family Orientation | CONSERVATISM | 0.80× | |
| Design Affinity | PREMIUM | 0.84× |
MEO (Portugal)'s target market in Portugal covers an estimated 2,391,980 people, concentrated in Lisbon District and Porto District.
46.4% of the MEO (Portugal) audience are female, 53.6% are male, with an average age of 43.6 years.
MEO (Portugal) fans show strongest brand affinity for Local news (5.03×), WhatsApp (1.71×), and Nicole Kidman (7.55×) over the country average.
MEO (Portugal) fans in Portugal are most concentrated in Lisbon District (reach ~800K), Porto District (reach ~400K), and Setúbal District (reach ~300K). These three regions account for the largest share of the active audience.
Beyond MEO (Portugal) itself, the audience over-indexes on WhatsApp (1.71×), Nicole Kidman (7.55×), Zendaya (5.8×), and Steve Carell (7.87×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for MEO (Portugal). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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