A data profile of the people who buy, follow and care about Póvoa de Varzim in Portugal — modelled from more than twelve digital signal sources. Póvoa de Varzim has an estimated audience of 1,321,520 people in Portugal.
The average Póvoa de Varzim fan in Portugal is 45.5 years old, more female, and lives primarily in Porto District.
The audience is concentrated in Porto District, Braga District, Santarém District.
Top brand affinities include Ryanair, Primark, Home Appliances, with strongest over-indexing on Ryanair (1.52× the country average).
Demographically, the Póvoa de Varzim audience skews more female with an average age of 45.5, and over-indexes on personality traits such as Indulgence, Need for Security.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Póvoa de Varzim fan in Portugal is more female, around 45.5 years old, with strong Indulgence tendencies and a notable affinity for Ryanair.
The key figures that characterise the Póvoa de Varzim profile in Portugal.
66.2% are female, 33.8% are male, average age 45.5.
| Metric | Value |
|---|---|
| Female | 66.2% |
| Male | 33.8% |
| Average age | 45.5 |
| Estimated audience size | 1,321,520 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 15% | |
| 30-39 | 22% | |
| 40-49 | 28% | |
| 50+ | 31% |
Where the Póvoa de Varzim audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Porto District | ~1M | 6.14× | |
| 02 | Santarém District | ~400K | 6.14× | |
| 03 | Braga District | ~700K | 5.33× | |
| 04 | Viana do Castelo District | ~100K | 2.98× | |
| 05 | Aveiro District | ~90K | 0.87× | |
| 06 | Vila Real District | ~20K | 0.64× | |
| 07 | Portalegre District | ~9K | 0.59× | |
| 08 | Bragança District | ~8K | 0.56× | |
| 09 | Beja District | ~10K | 0.54× | |
| 10 | Évora District | ~10K | 0.47× | |
| 11 | Guarda District | ~8K | 0.47× | |
| 12 | Viseu District | ~20K | 0.45× | |
| 13 | Azores | ~20K | 0.43× | |
| 14 | Castelo Branco District | ~10K | 0.41× | |
| 15 | Coimbra District | ~30K | 0.39× | |
| 16 | Madeira | ~10K | 0.36× | |
| 17 | Leiria District | ~30K | 0.35× | |
| 18 | Lisbon District | ~100K | 0.31× | |
| 19 | Setúbal District | ~40K | 0.26× | |
| 20 | Faro District | ~20K | 0.25× |
The strongest cross-interests of the Póvoa de Varzim audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opel Adam | Cars & Mobility | 4.47× | ||
| 02 | Pirelli | Cars & Mobility | 2.79× | ||
| 03 | Mineral water | Food & Beverages | 1.90× | ||
| 04 | Concierge | Home & Garden | 1.89× | ||
| 05 | KLM | Travel & Leisure | 1.82× | ||
| 06 | Low-cost carrier | Travel & Leisure | 1.78× | ||
| 07 | Sauna | Home & Garden | 1.77× | ||
| 08 | Carrefour | Shopping | 1.77× | ||
| 09 | Citroën C4 | Cars & Mobility | 1.75× | ||
| 10 | Garden furniture | Home & Garden | 1.68× | ||
| 11 | De'Longhi | Home & Garden | 1.68× | ||
| 12 | Lottery | Games | 1.64× | ||
| 13 | Siemens | Home & Garden | 1.64× | ||
| 14 | Tupperware | Home & Garden | 1.60× | ||
| 15 | Microwave oven | Home & Garden | 1.56× | ||
| 16 | Toyota Aygo | Cars & Mobility | 1.56× | ||
| 17 | Ryanair | Travel & Leisure | 1.52× | ||
| 18 | Primark | Shopping | 1.51× | ||
| 19 | Health insurance | Business & Career | 1.51× | ||
| 20 | Home Appliances | Home & Garden | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 1.56× | |
| Need for Security | CONSERVATISM | 1.33× | |
| Tradition | CONSERVATISM | 1.29× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.65× | |
| Career Orientation | POWER | 0.71× | |
| Risk Appetite | THRILL | 0.73× |
Póvoa de Varzim has an estimated audience of 1,321,520 people in Portugal, concentrated in Porto District and Braga District.
66.2% of Póvoa de Varzim fans are female, 33.8% are male, with an average age of 45.5 years.
Póvoa de Varzim fans show strongest brand affinity for Ryanair (1.52×), Primark (1.51×), and Home Appliances (1.5×) over the country average.
Póvoa de Varzim fans in Portugal are most concentrated in Porto District (reach ~1M), Braga District (reach ~700K), and Santarém District (reach ~400K). These three regions account for the largest share of the active audience.
Beyond Póvoa de Varzim itself, the audience over-indexes on Primark (1.51×), Home Appliances (1.5×), Microwave oven (1.56×), and Health insurance (1.51×) compared to the Portugal average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Póvoa de Varzim. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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