15 min Audience in United States

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15 min has an estimated audience of 1,193,704 people in United States. 80.2% are female, 19.8% are male, average age 43.9. Top regions: California, Texas, Florida. Top brand affinities: Buenavista (Madrid), Mariel Hemingway, International University of Business Agriculture and Technology, Brooklyn College, Gemma Ward.

The average 15 min fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Buenavista (Madrid), Mariel Hemingway, International University of Business Agriculture and Technology, with strongest over-indexing on Buenavista (Madrid) (1.65× the country average). Demographically, the 15 min audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Family Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: News · Type: Website / Newspaper / Magazine

Demographics of 15 min fans

Demographic split for 15 min audience in United States
MetricValue
Female80.2%
Male19.8%
Average age43.9
Estimated audience size1,193,704

Audience persona

The typical 15 min fan in United States is more female, around 43.9 years old, with strong Family Orientation tendencies and a notable affinity for Buenavista (Madrid).

Top regions in United States

Top regions ranked by reach for 15 min in United States
RegionReachAffinity
California164,3761.25×
Texas119,5871.17×
Florida85,4301.06×
New York70,9761.06×
Illinois52,1061.31×
Georgia46,9841.28×
North Carolina42,5241.18×
Pennsylvania42,2901.05×
Ohio40,6601.11×
Virginia38,7811.33×
New Jersey35,3191.16×
Michigan34,6141.11×
Arizona25,9281.06×
Washington25,2221.05×
Massachusetts24,5761.05×
Maryland23,8111.16×
Tennessee23,4280.98×
Indiana23,1371.06×
Missouri19,9831.04×
South Carolina18,8171.05×
Colorado18,5300.98×
Wisconsin16,5630.92×
Alabama16,4430.99×
Louisiana15,3781×
Nevada14,7621.28×
Minnesota14,6880.86×
Kentucky14,6370.98×
Utah13,3371.25×
Oregon13,0120.95×
Oklahoma12,7920.97×
Connecticut11,9751×
Arkansas9,7710.99×
Mississippi9,4900.96×
Iowa8,9250.91×
Kansas7,9130.84×
West Virginia6,2971.13×
New Mexico5,7590.96×
Hawaii5,5551.08×
Idaho5,2740.88×
Nebraska4,9630.83×
Washington, District of Columbia4,4071.23×
New Hampshire3,6200.77×
Maine3,5520.83×
Rhode Island3,2620.86×
Delaware2,5560.78×
Montana2,4210.73×
Alaska2,1190.83×
North Dakota1,8980.77×
South Dakota1,8230.66×
Vermont1,4330.68×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for 15 min audience
BrandAffinityCategory
Buenavista (Madrid)1.65×Travel & Leisure
Mariel Hemingway1.65×Fashion & Accessoires
International University of Business Agriculture and Technology1.59×Business & Career
Brooklyn College1.85×Business & Career
Gemma Ward1.8×Fashion & Accessoires
All You Need Is Love2.67×Music & Radio
Academy Award for Best Production Design1.65×Movies & TV
Cash Cab (U.S. game show)1.7×Movies & TV
Country Garden1.65×Home & Garden
Cachoeira2.18×Travel & Leisure
John Gray (U.S. author)1.58×Literature
Free University of Berlin1.63×Business & Career
Languedoc-Roussillon2.52×Travel & Leisure
Beardyman1.83×Music & Radio
Buzztime Trivia1.73×Games
Seven Sister States1.55×
Tabriz1.53×Travel & Leisure
Ashes Remain1.81×Music & Radio
Caccamo1.85×Travel & Leisure
Caccamo1.83×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by 15 min audience
TraitClusterScore
Family OrientationCONSERVATISM1.58
Quality AwarenessPREMIUM1.29
MindfulnessBALANCE1.17
Price SensitivityPREMIUM1.12
CreativityOPEN1.06
Healthy LifestyleBALANCE1.05

Worldwide distribution

Worldwide audience distribution share by country for 15 min
CountryShare
Lithuania26.1%
United States24.5%
United Kingdom6.9%

See 15 min audiences in other countries

More News audiences in United States

Frequently asked questions

How many fans does 15 min have in United States?

15 min has an estimated audience of 1,193,704 people in United States, concentrated in California and Texas.

What is the gender split and age of 15 min fans?

80.2% of 15 min fans are female, 19.8% are male, with an average age of 43.9 years.

Which brands do 15 min fans like most?

15 min fans show strongest brand affinity for Buenavista (Madrid) (1.65×), Mariel Hemingway (1.65×), and International University of Business Agriculture and Technology (1.59×) over the country average.

Where do 15 min fans live in United States?

15 min fans in United States are most concentrated in California (reach 164,376), Texas (reach 119,587), and Florida (reach 85,430). These three regions account for the largest share of the active audience.

What other brands do 15 min fans also like?

Beyond 15 min itself, the audience over-indexes on Mariel Hemingway (1.65×), International University of Business Agriculture and Technology (1.59×), Brooklyn College (1.85×), and Gemma Ward (1.8×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for 15 min. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.