Rascasse Audience Intelligence

Academy Awards Audience in United States

A data profile of the people who buy, follow and care about Academy Awards in United States — modelled from more than twelve digital signal sources. Academy Awards has an estimated audience of 1,026,313 people in United States.

#10among Award in United States#263among Event in United States#4213in Movies & TV

The average Academy Awards fan in United States is 40.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Diane Keaton, Manhattan, Golden Globe Award, with strongest over-indexing on Diane Keaton (1.89× the country average).

Demographically, the Academy Awards audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Creativity, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Academy Awards fan in United States is more female, around 40.5 years old, with strong Creativity tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Event · Subtype: Award

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Academy Awards profile in United States.

Audience size
1M
in United States
Gender
57.8%♀
42.2% male
Age
40.5
average years
Country rank
#23265
Event in United States
Fig. 01

Search interest · 12-month trend

-30%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Academy Awards fans

57.8% are female, 42.2% are male, average age 40.5.

Fig. 02

Gender split

57.8%
Female
42.2%
Male
Demographic split for Academy Awards audience in United States
MetricValue
Female57.8%
Male42.2%
Average age40.5
Estimated audience size1,026,313
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Academy Awards audience in United States
Age bracketShare%
16-1919%
20-2917%
30-3918%
40-4921%
50+25%
Fig. 04

Worldwide distribution

4.3%

of the worldwide Academy Awards audience comes from United States.

Worldwide audience distribution share by country for Academy Awards
CountryShare
China16.2%
Argentina5.1%
United States4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Academy Awards audience in United States is strongest.

Fig. 05

Top regions by affinity

Academy Awards fans by region: top regions in United States
#RegionReachAffinity×
01California~200K1.50×
02Washington, District of Columbia~4K1.40×
03Oregon~20K1.34×
04New York~70K1.31×
05Connecticut~10K1.29×
06Washington~30K1.26×
07Massachusetts~30K1.26×
08Vermont~2K1.22×
09Illinois~40K1.21×
10Colorado~20K1.15×
11Delaware~3K1.12×
12New Jersey~30K1.11×
13Minnesota~20K1.09×
14Maine~4K1.09×
15Hawaii~5K1.08×
16New Hampshire~4K1.08×
17Virginia~30K1.06×
18Rhode Island~3K1.04×
19Maryland~20K1.03×
20Utah~9K1.03×
21Pennsylvania~40K1.02×
22Arizona~20K1.02×
23Wisconsin~20K1.02×
24Missouri~20K1.00×
25Montana~3K0.98×
26Kansas~8K0.97×
27Nebraska~5K0.95×
28New Mexico~5K0.95×
29Georgia~30K0.94×
30Nevada~9K0.94×
31Texas~80K0.93×
32Louisiana~10K0.93×
33South Dakota~2K0.93×
34Michigan~20K0.92×
35Florida~60K0.91×
36Idaho~5K0.91×
37Alaska~2K0.90×
38North Dakota~2K0.89×
39Ohio~30K0.88×
40Oklahoma~10K0.87×
41Indiana~20K0.85×
42Alabama~10K0.85×
43Iowa~7K0.85×
44Arkansas~7K0.84×
45North Carolina~30K0.83×
46South Carolina~10K0.83×
47Tennessee~20K0.81×
48West Virginia~4K0.81×
49Kentucky~10K0.79×
50Mississippi~7K0.78×
Fig. 06

Affinity by region

Affinity by region — Academy Awards, United States
0.78×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Academy Awards audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Academy Awards audience
#·InterestCategoryAffinity×
01Oxford StreetTravel & Leisure4.40×
02Jodie FosterMovies & TV2.77×
03Matthew RhysMovies & TV2.46×
04Diane KeatonMovies & TV1.89×
05Leonardo DiCaprioMovies & TV1.89×
06MilanTravel & Leisure1.89×
07Golden Globe AwardMovies & TV1.82×
08Demi MooreMovies & TV1.80×
09Brad PittMovies & TV1.74×
10Philadelphia 76ersSports1.73×
11Robert RedfordMovies & TV1.68×
12Jennifer AnistonMovies & TV1.61×
13ManhattanTravel & Leisure1.60×
14Bruce WillisMovies & TV1.59×
15The Gilded AgeMovies & TV1.57×
16Ana de ArmasMovies & TV1.57×
17Millie Bobby BrownMovies & TV1.55×
18Makeup TutorialsBeauty & Wellness1.54×
19ZendayaMovies & TV1.54×
20Chuck NorrisMovies & TV1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Academy Awards audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Academy Awards audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.05×
Pet OwnershipJOY1.05×
ExtroversionTHRILL1.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Academy Awards audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Career OrientationPOWER0.83×
Need for SecurityCONSERVATISM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Academy Awards have in United States?

Academy Awards has an estimated audience of 1,026,313 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Academy Awards fans?

57.8% of Academy Awards fans are female, 42.2% are male, with an average age of 40.5 years.

03

Which brands do Academy Awards fans like most?

Academy Awards fans show strongest brand affinity for Diane Keaton (1.89×), Manhattan (1.6×), and Golden Globe Award (1.82×) over the country average.

04

Where do Academy Awards fans live in United States?

Academy Awards fans in United States are most concentrated in California (reach ~200K), Texas (reach ~80K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Academy Awards fans also like?

Beyond Academy Awards itself, the audience over-indexes on Manhattan (1.6×), Golden Globe Award (1.82×), The Gilded Age (1.57×), and Chuck Norris (1.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Award audiences in United States

See Academy Awards audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Academy Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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