Academy Awards Audience in United States
Academy Awards has an estimated audience of 1,026,313 people in United States. 57.8% are female, 42.2% are male, average age 40.5. Top regions: California, Texas, New York. Top brand affinities: The Gilded Age, Diane Keaton, Manhattan, Golden Globe Award, Oxford Street.
The average Academy Awards fan in United States is 40.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include The Gilded Age, Diane Keaton, Manhattan, with strongest over-indexing on The Gilded Age (1.57× the country average). Demographically, the Academy Awards audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Extroversion, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Movies & TV · Type: Event · Subtype: Award
Demographics of Academy Awards fans
| Metric | Value |
|---|---|
| Female | 57.8% |
| Male | 42.2% |
| Average age | 40.5 |
| Estimated audience size | 1,026,313 |
Audience persona
The typical Academy Awards fan in United States is more female, around 40.5 years old, with strong Extroversion tendencies and a notable affinity for The Gilded Age.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 173,588 | 1.54× |
| Texas | 83,145 | 0.94× |
| New York | 82,707 | 1.44× |
| Florida | 69,237 | 1× |
| Illinois | 42,847 | 1.25× |
| Pennsylvania | 39,138 | 1.13× |
| New Jersey | 31,786 | 1.22× |
| Ohio | 29,825 | 0.94× |
| Georgia | 28,892 | 0.91× |
| Massachusetts | 28,479 | 1.41× |
| North Carolina | 28,407 | 0.92× |
| Virginia | 26,129 | 1.05× |
| Washington | 24,962 | 1.21× |
| Michigan | 23,989 | 0.89× |
| Arizona | 21,312 | 1.02× |
| Colorado | 18,868 | 1.17× |
| Maryland | 17,789 | 1.01× |
| Tennessee | 17,058 | 0.83× |
| Missouri | 16,103 | 0.97× |
| Indiana | 15,935 | 0.85× |
| Minnesota | 15,787 | 1.07× |
| Oregon | 15,702 | 1.33× |
| Wisconsin | 15,382 | 1× |
| Connecticut | 13,767 | 1.34× |
| South Carolina | 13,321 | 0.86× |
| Alabama | 12,491 | 0.87× |
| Louisiana | 11,439 | 0.86× |
| Nevada | 9,568 | 0.96× |
| Oklahoma | 9,482 | 0.83× |
| Utah | 9,390 | 1.02× |
| Kentucky | 9,167 | 0.71× |
| Kansas | 7,630 | 0.94× |
| Iowa | 7,124 | 0.84× |
| Arkansas | 6,276 | 0.74× |
| Mississippi | 4,866 | 0.58× |
| New Mexico | 4,791 | 0.93× |
| Hawaii | 4,785 | 1.08× |
| Washington, District of Columbia | 4,705 | 1.53× |
| Idaho | 4,652 | 0.9× |
| Nebraska | 4,614 | 0.9× |
| New Hampshire | 4,263 | 1.05× |
| Maine | 3,790 | 1.03× |
| Rhode Island | 3,431 | 1.05× |
| Delaware | 3,202 | 1.13× |
| West Virginia | 3,064 | 0.64× |
| Montana | 2,882 | 1.01× |
| Vermont | 2,344 | 1.3× |
| South Dakota | 1,715 | 0.72× |
| Alaska | 1,517 | 0.69× |
| North Dakota | 1,366 | 0.65× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| The Gilded Age | 1.57× | Movies & TV |
| Diane Keaton | 1.89× | Movies & TV |
| Manhattan | 1.6× | Travel & Leisure |
| Golden Globe Award | 1.82× | Movies & TV |
| Oxford Street | 4.4× | Travel & Leisure |
| Chuck Norris | 1.52× | Movies & TV |
| Robert Redford | 1.68× | Movies & TV |
| Makeup Tutorials | 1.54× | Beauty & Wellness |
| Millie Bobby Brown | 1.55× | Movies & TV |
| Bruce Willis | 1.59× | Movies & TV |
| Ana de Armas | 1.57× | Movies & TV |
| Leonardo DiCaprio | 1.89× | Movies & TV |
| Milan | 1.89× | Travel & Leisure |
| Brad Pitt | 1.74× | Movies & TV |
| Demi Moore | 1.8× | Movies & TV |
| Philadelphia 76ers | 1.73× | Sports |
| Jennifer Aniston | 1.61× | Movies & TV |
| The Sopranos | 1.52× | Movies & TV |
| Jodie Foster | 2.77× | Movies & TV |
| Jayne Mansfield | 2.26× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Extroversion | THRILL | 1.37 |
| Tradition | CONSERVATISM | 1.21 |
| LGBTQ+ Identity | OPEN | 1.16 |
| Sustainability | BALANCE | 1.15 |
| Mindfulness | BALANCE | 1.15 |
| Social Media Usage | JOY | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| China | 17.1% |
| United States | 4.5% |
| Egypt | 3.8% |
See Academy Awards audiences in other countries
More Award audiences in United States
- Golden Globe Award (24,985,631)
- Emmy Award (17,222,339)
- Tony Award (10,908,750)
- Academy Award for Best Actor (4,359,121)
- Academy Award for Best Picture (3,040,473)
Frequently asked questions
How many fans does Academy Awards have in United States?
Academy Awards has an estimated audience of 1,026,313 people in United States, concentrated in California and Texas.
What is the gender split and age of Academy Awards fans?
57.8% of Academy Awards fans are female, 42.2% are male, with an average age of 40.5 years.
Which brands do Academy Awards fans like most?
Academy Awards fans show strongest brand affinity for The Gilded Age (1.57×), Diane Keaton (1.89×), and Manhattan (1.6×) over the country average.
Where do Academy Awards fans live in United States?
Academy Awards fans in United States are most concentrated in California (reach 173,588), Texas (reach 83,145), and New York (reach 82,707). These three regions account for the largest share of the active audience.
What other brands do Academy Awards fans also like?
Beyond Academy Awards itself, the audience over-indexes on Diane Keaton (1.89×), Manhattan (1.6×), Golden Globe Award (1.82×), and Oxford Street (4.4×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Academy Awards. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.