Acura Audience in United States
Acura has an estimated audience of 7,415,713 people in United States. 29.1% are female, 70.9% are male, average age 42.2. Top regions: California, Texas, Florida.
The average Acura fan in United States is 42.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Acura audience skews more male with an average age of 42.2, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Acura fans
| Metric | Value |
|---|---|
| Female | 29.1% |
| Male | 70.9% |
| Average age | 42.2 |
| Estimated audience size | 7,415,713 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,158,840 | 1.42× |
| Texas | 811,445 | 1.27× |
| Florida | 723,332 | 1.44× |
| New York | 656,135 | 1.58× |
| New Jersey | 370,450 | 1.96× |
| Illinois | 346,523 | 1.4× |
| Pennsylvania | 317,325 | 1.27× |
| Georgia | 276,746 | 1.21× |
| Ohio | 268,265 | 1.17× |
| North Carolina | 264,532 | 1.19× |
| Virginia | 244,566 | 1.35× |
| Maryland | 198,950 | 1.56× |
| Massachusetts | 198,936 | 1.36× |
| Washington | 167,058 | 1.12× |
| Tennessee | 143,387 | 0.96× |
| Arizona | 142,488 | 0.94× |
| Connecticut | 135,756 | 1.83× |
| Michigan | 132,223 | 0.68× |
| Indiana | 129,271 | 0.95× |
| Missouri | 125,194 | 1.05× |
| Louisiana | 113,294 | 1.18× |
| Colorado | 113,213 | 0.97× |
| South Carolina | 112,339 | 1.01× |
| Minnesota | 98,953 | 0.93× |
| Wisconsin | 96,908 | 0.87× |
| Alabama | 95,220 | 0.92× |
| Nevada | 74,625 | 1.04× |
| Oregon | 73,672 | 0.87× |
| Kentucky | 72,457 | 0.78× |
| Oklahoma | 64,846 | 0.79× |
| Utah | 58,933 | 0.89× |
| Kansas | 56,914 | 0.97× |
| Arkansas | 53,669 | 0.88× |
| Mississippi | 52,165 | 0.85× |
| Iowa | 42,240 | 0.69× |
| New Mexico | 32,105 | 0.86× |
| Rhode Island | 31,149 | 1.32× |
| Hawaii | 29,731 | 0.93× |
| New Hampshire | 28,190 | 0.96× |
| Nebraska | 24,720 | 0.66× |
| Delaware | 24,377 | 1.19× |
| Idaho | 22,635 | 0.61× |
| West Virginia | 21,447 | 0.62× |
| Washington, District of Columbia | 21,016 | 0.94× |
| Maine | 16,160 | 0.61× |
| South Dakota | 9,734 | 0.57× |
| Vermont | 9,164 | 0.7× |
| Alaska | 7,780 | 0.49× |
| Montana | 7,493 | 0.36× |
| North Dakota | 6,176 | 0.41× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.47 |
| Luxury Orientation | PREMIUM | 1.43 |
| Quality Awareness | PREMIUM | 1.41 |
| Early Adopter Mentality | POWER | 1.38 |
| Need for Security | CONSERVATISM | 1.34 |
| Extroversion | THRILL | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.6% |
| Canada | 7.5% |
| Brazil | 4.1% |
See Acura audiences in other countries
More Car manufacturer audiences in United States
- Toyota (34,291,108)
- General Motors (25,678,273)
- Honda (22,891,458)
- Tesla Motors (22,553,301)
- BMW (22,482,465)
How to read this data
Audience size is the estimated number of people in United States who actively search for Acura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.