Rascasse Audience Intelligence

Acura Target Market in United States

A data profile of the people who buy, follow and care about Acura in United States — modelled from more than twelve digital signal sources. Acura has an estimated audience of 7,443,761 people in United States.

#27among Car manufacturer in United States#496among Brand in United States#186in Cars & Mobility

The average Acura fan in United States is 42.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Acura profile in United States.

Audience size
7.4M
in United States
Gender
29.1%♀
70.9% male
Age
42.2
average years
Country rank
#4761
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Acura

29.1% are female, 70.9% are male, average age 42.2.

Fig. 02

Gender split

29.1%
Female
70.9%
Male
Demographic split for Acura audience in United States
MetricValue
Female29.1%
Male70.9%
Average age42.2
Estimated audience size7,443,761
Fig. 03

Age distribution

Ø 42.2
average years
Age distribution of the Acura audience in United States
Age bracketShare%
16-1914%
20-2917%
30-3919%
40-4921%
50+28%
Fig. 04

Worldwide distribution

50.5%

of the worldwide Acura audience comes from United States.

Worldwide audience distribution share by country for Acura
CountryShare
United States50.5%
Canada7.4%
Brazil4.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Acura audience in United States is strongest.

Fig. 05

Top regions by affinity

Acura customers by region in United States
#RegionReachAffinity×
01New Jersey~400K1.90×
02Connecticut~100K1.76×
03Maryland~200K1.55×
04New York~600K1.48×
05Florida~700K1.38×
06California~1M1.33×
07Rhode Island~30K1.33×
08Illinois~300K1.32×
09Virginia~200K1.32×
10Massachusetts~200K1.32×
11Pennsylvania~300K1.27×
12Louisiana~100K1.26×
13Delaware~30K1.25×
14Texas~800K1.21×
15Georgia~300K1.18×
16Ohio~300K1.15×
17North Carolina~300K1.14×
18Washington~200K1.05×
19Missouri~100K1.05×
20Nevada~70K1.02×
21New Hampshire~30K1.00×
22Tennessee~100K0.99×
23South Carolina~100K0.99×
24Kansas~60K0.97×
25Mississippi~60K0.96×
26Hawaii~30K0.96×
27Alabama~100K0.95×
28Indiana~100K0.94×
29Washington, District of Columbia~20K0.94×
30Arizona~100K0.92×
31Colorado~100K0.92×
32Minnesota~100K0.92×
33Arkansas~60K0.90×
34New Mexico~30K0.89×
35Utah~60K0.88×
36Wisconsin~100K0.87×
37Oregon~70K0.84×
38Kentucky~80K0.81×
39Oklahoma~70K0.81×
40Vermont~10K0.76×
41Nebraska~30K0.71×
42West Virginia~20K0.70×
43Iowa~40K0.69×
44Michigan~100K0.68×
45South Dakota~10K0.67×
46Idaho~20K0.66×
47Maine~20K0.66×
48Alaska~9K0.58×
49North Dakota~8K0.52×
50Montana~9K0.45×
Fig. 06

Affinity by region

Affinity by region — Acura, United States
0.45×1.00×1.90×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Acura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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