Acura Audience in Germany
Acura has an estimated audience of 237,307 people in Germany. 19.9% are female, 80.1% are male, average age 41.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Moto Guzzi, Kate Winslet, FlixBus, Emma Stone, Wacken Open Air.
The average Acura fan in Germany is 41.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Moto Guzzi, Kate Winslet, FlixBus, with strongest over-indexing on Moto Guzzi (46.22× the country average). Demographically, the Acura audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Quality Awareness, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Acura fans
| Metric | Value |
|---|---|
| Female | 19.9% |
| Male | 80.1% |
| Average age | 41.5 |
| Estimated audience size | 237,307 |
Audience persona
The typical Acura fan in Germany is more male, around 41.5 years old, with strong Quality Awareness tendencies and a notable affinity for Moto Guzzi.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,201 | 1.14× |
| Bayern | 43,584 | 1.14× |
| Baden-Württemberg | 42,107 | 1.3× |
| Hessen | 25,538 | 1.41× |
| Niedersachsen | 22,497 | 0.98× |
| Rheinland-Pfalz | 14,527 | 1.22× |
| Sachsen | 11,936 | 1.03× |
| Berlin | 11,555 | 1.09× |
| Schleswig-Holstein | 6,694 | 0.79× |
| Brandenburg | 6,272 | 0.85× |
| Sachsen-Anhalt | 5,075 | 0.83× |
| Hamburg | 4,972 | 0.93× |
| Thüringen | 4,971 | 0.82× |
| Mecklenburg-Vorpommern | 3,466 | 0.76× |
| Saarland | 2,507 | 0.86× |
| Bremen | 1,735 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Moto Guzzi | 46.22× | Cars & Mobility |
| Kate Winslet | 14.35× | Movies & TV |
| FlixBus | 6.59× | Cars & Mobility |
| Emma Stone | 15.32× | Movies & TV |
| Wacken Open Air | 13.55× | Music & Radio |
| George Clooney | 10.56× | Movies & TV |
| Benedict Cumberbatch | 16.16× | Movies & TV |
| Koenigsegg | 15.54× | Cars & Mobility |
| Javier Bardem | 14.25× | Movies & TV |
| Antonio Banderas | 16.05× | Movies & TV |
| Jessica Alba | 10.67× | Movies & TV |
| Solitaire | 8.85× | Games |
| Nicole Kidman | 7.6× | Movies & TV |
| Anne Hathaway | 8.48× | Movies & TV |
| Cadillac | 12.99× | Cars & Mobility |
| Andrew Garfield | 11.86× | Movies & TV |
| Adriana Lima | 10.21× | Fashion & Accessoires |
| Penélope Cruz | 14.58× | Movies & TV |
| MG Cars | 13.71× | Cars & Mobility |
| Goyard | 14.93× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 1.97 |
| Early Adopter Mentality | POWER | 1.53 |
| DIY Mentality | THRILL | 1.51 |
| Luxury Orientation | PREMIUM | 1.51 |
| Pet Ownership | JOY | 1.38 |
| Patriotism | CONSERVATISM | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 50.6% |
| Canada | 7.5% |
| Brazil | 4.1% |
See Acura audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Acura have in Germany?
Acura has an estimated audience of 237,307 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Acura fans?
19.9% of Acura fans are female, 80.1% are male, with an average age of 41.5 years.
Which brands do Acura fans like most?
Acura fans show strongest brand affinity for Moto Guzzi (46.22×), Kate Winslet (14.35×), and FlixBus (6.59×) over the country average.
Where do Acura fans live in Germany?
Acura fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,201), Bayern (reach 43,584), and Baden-Württemberg (reach 42,107). These three regions account for the largest share of the active audience.
What other brands do Acura fans also like?
Beyond Acura itself, the audience over-indexes on Kate Winslet (14.35×), FlixBus (6.59×), Emma Stone (15.32×), and Wacken Open Air (13.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Acura. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.