Aesop's Fables Audience in United States
Aesop's Fables has an estimated audience of 360,596 people in United States. 100.0% are female, 0.0% are male, average age 48.3. Top brand affinities: Overtone, Graham Greene (actor), Brittney Griner, Arutz Sheva, Wow! Wow! Wubbzy!.
Top brand affinities include Overtone, Graham Greene (actor), Brittney Griner, with strongest over-indexing on Overtone (3.04× the country average). Demographically, the Aesop's Fables audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
Category: Literature · Type: Book / Manga / Comic · Subtype: Novel
Demographics of Aesop's Fables fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 48.3 |
| Estimated audience size | 360,596 |
Audience persona
The typical Aesop's Fables fan in United States is more female, around 48.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Overtone.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Overtone | 3.04× | Beauty & Wellness |
| Graham Greene (actor) | 1.78× | |
| Brittney Griner | 2.15× | Sports |
| Arutz Sheva | 1.69× | News |
| Wow! Wow! Wubbzy! | 1.92× | Movies & TV |
| John Frusciante | 3.05× | Music & Radio |
| Tierra caliente | 1.79× | Travel & Leisure |
| Chili con carne | 1.77× | Food & Beverages |
| Leprechaun | 2.03× | Literature |
| Thom Browne | 1.85× | Fashion & Accessoires |
| Ash vs Evil Dead | 2.3× | Movies & TV |
| International University of Business Agriculture and Technology | 1.69× | Business & Career |
| Cadena SER | 2.41× | Music & Radio |
| Judge Dredd (film) | 1.66× | Movies & TV |
| Assassin's Creed: Brotherhood | 1.57× | Games |
| Stealing Beauty | 1.9× | Movies & TV |
| Ephraim | 1.97× | |
| Laura Lee | 1.87× | Beauty & Wellness |
| Cádiz | 2.23× | Travel & Leisure |
| Tequila Cazadores | 1.6× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.22 |
| Risk Appetite | THRILL | 1.21 |
| Sports Activity | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.3% |
| Italy | 14.7% |
| Germany | 4.0% |
See Aesop's Fables audiences in other countries
More Novel audiences in United States
- First Epistle to the Thessalonians (8,784,930)
- Jurassic Park (novel) (6,271,738)
- Prime time (4,868,765)
- Star Wars: The Force Awakens (3,782,264)
- Book of Revelation (3,636,202)
How to read this data
Audience size is the estimated number of people in United States who actively search for Aesop's Fables. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.