Aesop's Fables Audience in United States
Aesop's Fables has an estimated audience of 360,596 people in United States. 100.0% are female, 0.0% are male, average age 48.3. Top brand affinities: Golf, Harry Potter, Dating, Natural skin care, Louis Vuitton.
Top brand affinities include Golf, Harry Potter, Dating, with strongest over-indexing on Golf (2.2× the country average). Demographically, the Aesop's Fables audience skews more female with an average age of 48.3, and over-indexes on personality traits such as Luxury Orientation, Sustainability.
Category: Literature · Type: Book / Manga / Comic · Subtype: Novel
Demographics of Aesop's Fables fans
| Metric | Value |
|---|---|
| Female | 100.0% |
| Male | 0.0% |
| Average age | 48.3 |
| Estimated audience size | 360,596 |
Audience persona
The typical Aesop's Fables fan in United States is more female, around 48.3 years old, with strong Luxury Orientation tendencies and a notable affinity for Golf.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Golf | 2.2× | Sports |
| Harry Potter | 1.75× | Movies & TV |
| Dating | 2.2× | Kids & Family |
| Natural skin care | 2.73× | Beauty & Wellness |
| Louis Vuitton | 2.41× | Fashion & Accessoires |
| American Airlines | 1.55× | Travel & Leisure |
| Air travel | 1.9× | Travel & Leisure |
| Fine art | 1.79× | Business & Career |
| Makeup Tutorials | 2.36× | Beauty & Wellness |
| Hair conditioner | 2.31× | Beauty & Wellness |
| Drake | 3.04× | Music & Radio |
| Luxury real estate | 2.22× | Business & Career |
| PGA Tour | 1.79× | Sports |
| Contemporary art | 1.95× | Arts & Culture |
| Local food | 1.62× | Food & Beverages |
| First-time buyer | 1.88× | Shopping |
| Pet store | 1.74× | Pets & Animals |
| Pharmacy | 1.64× | Business & Career |
| Dance music | 1.75× | Music & Radio |
| Child care | 2.08× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.38 |
| Sustainability | BALANCE | 1.22 |
| Risk Appetite | THRILL | 1.21 |
| Sports Activity | POWER | 1.18 |
| Design Affinity | PREMIUM | 1.16 |
| Family Orientation | CONSERVATISM | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 81.3% |
| Italy | 14.7% |
| Germany | 4.0% |
See Aesop's Fables audiences in other countries
More Novel audiences in United States
- First Epistle to the Thessalonians (8,784,930)
- Jurassic Park (novel) (6,271,738)
- Prime time (4,868,765)
- Star Wars: The Force Awakens (3,782,264)
- Book of Revelation (3,636,202)
How to read this data
Audience size is the estimated number of people in United States who actively search for Aesop's Fables. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.