Air Wick Audience in United States
Air Wick has an estimated audience of 509,871 people in United States. 56.9% are female, 43.1% are male, average age 43.3. Top regions: California, Texas, Florida.
The average Air Wick fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Air Wick audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Air Wick fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.3 |
| Estimated audience size | 509,871 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,675 | 1.15× |
| Texas | 64,469 | 1.47× |
| Florida | 50,976 | 1.48× |
| New York | 42,967 | 1.51× |
| Illinois | 21,241 | 1.25× |
| Georgia | 20,723 | 1.32× |
| New Jersey | 19,522 | 1.51× |
| North Carolina | 18,900 | 1.23× |
| Pennsylvania | 18,487 | 1.08× |
| Ohio | 16,367 | 1.04× |
| Virginia | 13,990 | 1.13× |
| Michigan | 13,360 | 1× |
| Maryland | 12,369 | 1.41× |
| Tennessee | 11,625 | 1.14× |
| Arizona | 11,486 | 1.1× |
| Massachusetts | 10,873 | 1.08× |
| Indiana | 10,312 | 1.11× |
| Washington | 8,800 | 0.86× |
| Alabama | 8,772 | 1.23× |
| Louisiana | 8,483 | 1.29× |
| South Carolina | 8,449 | 1.1× |
| Missouri | 7,747 | 0.94× |
| Wisconsin | 7,724 | 1.01× |
| Colorado | 6,381 | 0.79× |
| Kentucky | 6,374 | 1× |
| Connecticut | 6,161 | 1.2× |
| Minnesota | 5,875 | 0.8× |
| Oklahoma | 5,873 | 1.04× |
| Nevada | 5,383 | 1.09× |
| Mississippi | 4,785 | 1.14× |
| Oregon | 4,371 | 0.75× |
| Arkansas | 4,325 | 1.03× |
| Utah | 3,876 | 0.85× |
| Kansas | 3,839 | 0.96× |
| Iowa | 3,745 | 0.89× |
| New Mexico | 2,286 | 0.89× |
| Nebraska | 2,168 | 0.85× |
| West Virginia | 2,113 | 0.89× |
| Idaho | 1,760 | 0.69× |
| Rhode Island | 1,718 | 1.06× |
| Hawaii | 1,661 | 0.76× |
| Washington, District of Columbia | 1,512 | 0.99× |
| New Hampshire | 1,476 | 0.73× |
| Delaware | 1,473 | 1.05× |
| Maine | 1,187 | 0.65× |
| South Dakota | 769 | 0.65× |
| North Dakota | 730 | 0.7× |
| Alaska | 710 | 0.65× |
| Montana | 619 | 0.44× |
| Vermont | 503 | 0.56× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.58 |
| Indulgence | JOY | 1.44 |
| Extroversion | THRILL | 1.28 |
| Luxury Orientation | PREMIUM | 1.23 |
| Quality Awareness | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 12.9% |
| Mexico | 6.5% |
See Air Wick audiences in other countries
More Home accessories audiences in United States
- HomeGoods (28,787,650)
- Big Lots (7,801,656)
- Yankee Candle (3,390,827)
- Scentsy (2,497,861)
- Zara Home (2,435,557)
How to read this data
Audience size is the estimated number of people in United States who actively search for Air Wick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.