Air Wick Audience in United States
Air Wick has an estimated audience of 509,871 people in United States. 56.9% are female, 43.1% are male, average age 43.3. Top regions: California, Texas, Florida.
The average Air Wick fan in United States is 43.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Home & Garden · Type: Brand · Subtype: Home accessories
Demographics of Air Wick fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 43.3 |
| Estimated audience size | 509,871 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 64,675 | 1.15× |
| Texas | 64,469 | 1.47× |
| Florida | 50,975 | 1.48× |
| New York | 42,967 | 1.51× |
| Illinois | 21,241 | 1.25× |
| Georgia | 20,723 | 1.32× |
| New Jersey | 19,522 | 1.51× |
| North Carolina | 18,900 | 1.23× |
| Pennsylvania | 18,486 | 1.08× |
| Ohio | 16,367 | 1.04× |
| Virginia | 13,990 | 1.13× |
| Michigan | 13,359 | 1.0× |
| Maryland | 12,369 | 1.41× |
| Tennessee | 11,624 | 1.14× |
| Arizona | 11,485 | 1.1× |
| Massachusetts | 10,873 | 1.08× |
| Indiana | 10,311 | 1.11× |
| Washington | 8,800 | 0.86× |
| Alabama | 8,771 | 1.23× |
| Louisiana | 8,483 | 1.29× |
| South Carolina | 8,449 | 1.1× |
| Missouri | 7,746 | 0.94× |
| Wisconsin | 7,724 | 1.01× |
| Colorado | 6,380 | 0.79× |
| Kentucky | 6,374 | 1.0× |
| Connecticut | 6,160 | 1.2× |
| Minnesota | 5,875 | 0.8× |
| Oklahoma | 5,872 | 1.04× |
| Nevada | 5,383 | 1.09× |
| Mississippi | 4,784 | 1.14× |
| Oregon | 4,371 | 0.75× |
| Arkansas | 4,324 | 1.03× |
| Utah | 3,876 | 0.85× |
| Kansas | 3,839 | 0.96× |
| Iowa | 3,745 | 0.89× |
| New Mexico | 2,285 | 0.89× |
| Nebraska | 2,167 | 0.85× |
| West Virginia | 2,112 | 0.89× |
| Idaho | 1,760 | 0.69× |
| Rhode Island | 1,717 | 1.06× |
| Hawaii | 1,661 | 0.76× |
| Washington, District of Columbia | 1,512 | 0.99× |
| New Hampshire | 1,475 | 0.73× |
| Delaware | 1,472 | 1.05× |
| Maine | 1,186 | 0.65× |
| South Dakota | 769 | 0.65× |
| North Dakota | 729 | 0.7× |
| Alaska | 710 | 0.65× |
| Montana | 619 | 0.44× |
| Vermont | 503 | 0.56× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.6% |
| United Kingdom | 12.8% |
| Mexico | 6.5% |
See Air Wick audiences in other countries
More Home accessories audiences in United States
- HomeGoods (28,787,650)
- Big Lots (7,801,656)
- Yankee Candle (3,390,827)
- Scentsy (2,497,861)
- Zara Home (2,435,557)
How to read this data
Audience size is the estimated number of people in United States who actively search for Air Wick. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.