Rascasse Audience Intelligence

Amber Heard Audience in United States

A data profile of the people who buy, follow and care about Amber Heard in United States — modelled from more than twelve digital signal sources. Amber Heard has an estimated audience of 354,128 people in United States.

#2876among Actor Actress or TV Star in United States#11029among Person in United States#8109in Movies & TV

The average Amber Heard fan in United States is 40.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Lily-Rose Depp, Vanessa Paradis, Brittany Snow, with strongest over-indexing on Lily-Rose Depp (84.88× the country average).

Demographically, the Amber Heard audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Amber Heard fan in United States is balanced, around 40.1 years old, with strong Patriotism tendencies and a notable affinity for Lily-Rose Depp.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Amber Heard profile in United States.

Audience size
354K
in United States
Gender
48.7%♀
51.3% male
Age
40.1
average years
Country rank
#44349
Person in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Amber Heard fans

48.7% are female, 51.3% are male, average age 40.1.

Fig. 02

Gender split

48.7%
Female
51.3%
Male
Demographic split for Amber Heard audience in United States
MetricValue
Female48.7%
Male51.3%
Average age40.1
Estimated audience size354,128
Fig. 03

Age distribution

Ø 40.1
average years
Age distribution of the Amber Heard audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3921%
40-4922%
50+21%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Amber Heard audience comes from United States.

Worldwide audience distribution share by country for Amber Heard
CountryShare
United States17.2%
Brazil6.8%
Germany6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Amber Heard audience in United States is strongest.

Fig. 05

Top regions by affinity

Amber Heard fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~1K1.23×
02Arizona~10K1.22×
03Washington~9K1.13×
04Oregon~5K1.13×
05New Mexico~2K1.12×
06Idaho~2K1.12×
07California~50K1.11×
08Oklahoma~5K1.10×
09Utah~4K1.10×
10Montana~1K1.09×
11Texas~30K1.06×
12Colorado~6K1.06×
13North Dakota<1K1.06×
14Nevada~4K1.05×
15Alabama~6K1.04×
16Hawaii~2K1.04×
17Tennessee~8K1.03×
18Kentucky~5K1.03×
19Arkansas~3K1.03×
20Missouri~6K1.02×
21Illinois~10K1.01×
22Iowa~3K1.01×
23West Virginia~2K1.01×
24Ohio~10K1.00×
25Wisconsin~6K1.00×
26Kansas~3K1.00×
27South Dakota<1K1.00×
28Michigan~10K0.98×
29Indiana~7K0.98×
30Minnesota~5K0.98×
31Florida~30K0.97×
32Virginia~9K0.97×
33New Hampshire~1K0.97×
34Maine~1K0.97×
35Nebraska~2K0.96×
36Pennsylvania~10K0.95×
37Massachusetts~7K0.95×
38Connecticut~4K0.94×
39North Carolina~10K0.93×
40New Jersey~9K0.93×
41New York~20K0.92×
42Louisiana~5K0.91×
43South Carolina~5K0.90×
44Mississippi~3K0.90×
45Georgia~10K0.89×
46Vermont<1K0.88×
47Maryland~6K0.87×
48Rhode Island~1K0.87×
49Delaware<1K0.86×
50Washington, District of Columbia<1K0.77×
Fig. 06

Affinity by region

Affinity by region — Amber Heard, United States
0.77×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Amber Heard audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Amber Heard audience
#·InterestCategoryAffinity×
01Vanessa ParadisMusic & Radio135.64×
02Lily-Rose DeppMovies & TV84.88×
03Emily BrowningMovies & TV63.30×
0421 Jump Street (film)Movies & TV56.72×
05Jaimie AlexanderMovies & TV56.07×
06Rachel WeiszMovies & TV52.20×
07Barbara PalvinFashion & Accessoires49.04×
08Phoebe TonkinMovies & TV47.66×
09Maia MitchellMovies & TV46.46×
10Melissa BenoistMovies & TV40.12×
11Brittany SnowMovies & TV37.06×
12Daisy RidleyMovies & TV32.87×
13Amanda SeyfriedMovies & TV29.00×
14Johnny DeppMovies & TV23.98×
15Arielle KebbelMovies & TV23.95×
16Elle FanningMovies & TV23.75×
17Dakota FanningMovies & TV22.19×
18Kate BeckinsaleMovies & TV20.29×
19IS (Infinite Stratos)Literature20.00×
20PeacemakerMovies & TV8.08×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Amber Heard audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Amber Heard audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
TraditionCONSERVATISM1.50×
Pet OwnershipJOY1.43×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Amber Heard audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.78×
Early Adopter MentalityPOWER0.84×
Sports ActivityPOWER0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Amber Heard have in United States?

Amber Heard has an estimated audience of 354,128 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Amber Heard fans?

48.7% of Amber Heard fans are female, 51.3% are male, with an average age of 40.1 years.

03

Which brands do Amber Heard fans like most?

Amber Heard fans show strongest brand affinity for Lily-Rose Depp (84.88×), Vanessa Paradis (135.64×), and Brittany Snow (37.06×) over the country average.

04

Where do Amber Heard fans live in United States?

Amber Heard fans in United States are most concentrated in California (reach ~50K), Texas (reach ~30K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Amber Heard fans also like?

Beyond Amber Heard itself, the audience over-indexes on Vanessa Paradis (135.64×), Brittany Snow (37.06×), Rachel Weisz (52.2×), and 21 Jump Street (film) (56.72×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in United States

See Amber Heard audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Amber Heard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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