Amber Heard Audience in United States

Amber Heard logo

Amber Heard has an estimated audience of 382,123 people in United States. 48.7% are female, 51.3% are male, average age 40.1. Top regions: California, Texas, Florida. Top brand affinities: Lily-Rose Depp, Vanessa Paradis, Brittany Snow, Rachel Weisz, 21 Jump Street (film).

The average Amber Heard fan in United States is 40.1 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Lily-Rose Depp, Vanessa Paradis, Brittany Snow, with strongest over-indexing on Lily-Rose Depp (84.88× the country average). Demographically, the Amber Heard audience skews balanced with an average age of 40.1, and over-indexes on personality traits such as Risk Appetite, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

Demographics of Amber Heard fans

Demographic split for Amber Heard audience in United States
MetricValue
Female48.7%
Male51.3%
Average age40.1
Estimated audience size382,123

Audience persona

The typical Amber Heard fan in United States is balanced, around 40.1 years old, with strong Risk Appetite tendencies and a notable affinity for Lily-Rose Depp.

Top regions in United States

Top regions ranked by reach for Amber Heard in United States
RegionReachAffinity
California49,7881.18×
Texas37,1261.13×
Florida25,9131×
New York20,8210.98×
Illinois13,4751.06×
Pennsylvania12,4860.97×
Ohio11,7551×
North Carolina11,0170.96×
Georgia10,7130.91×
Arizona10,2801.32×
Michigan10,0721.01×
New Jersey9,4150.97×
Virginia9,3551.01×
Washington9,0711.18×
Tennessee7,9161.03×
Massachusetts7,4540.99×
Indiana6,8290.98×
Colorado6,4731.07×
Missouri6,2631.02×
Maryland5,8450.89×
Wisconsin5,8121.01×
Alabama5,7541.08×
Minnesota5,4040.99×
South Carolina5,2040.91×
Oregon5,1671.18×
Kentucky4,9111.02×
Oklahoma4,7151.11×
Louisiana4,4630.91×
Nevada3,8681.05×
Utah3,7371.09×
Connecticut3,5640.93×
Iowa3,1511×
Arkansas3,0930.98×
Kansas2,9650.98×
Mississippi2,6680.85×
New Mexico2,0451.07×
Idaho1,9821.03×
Nebraska1,7550.92×
West Virginia1,7360.98×
Hawaii1,7211.05×
New Hampshire1,4300.95×
Maine1,3360.98×
Montana1,0911.03×
Rhode Island1,0250.84×
Alaska1,0021.23×
Washington, District of Columbia9030.79×
Delaware8460.8×
South Dakota7980.9×
North Dakota7370.94×
Vermont5680.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Amber Heard audience
BrandAffinityCategory
Lily-Rose Depp84.88×Movies & TV
Vanessa Paradis135.64×Music & Radio
Brittany Snow37.06×Movies & TV
Rachel Weisz52.2×Movies & TV
21 Jump Street (film)56.72×Movies & TV
Amanda Seyfried29×Movies & TV
Jaimie Alexander56.07×Movies & TV
Emily Browning63.3×Movies & TV
Johnny Depp23.98×Movies & TV
Peacemaker8.08×Movies & TV
Elle Fanning23.75×Movies & TV
Melissa Benoist40.12×Movies & TV
Dakota Fanning22.19×Movies & TV
Barbara Palvin49.04×Fashion & Accessoires
Maia Mitchell46.46×Movies & TV
Daisy Ridley32.87×Movies & TV
Phoebe Tonkin47.66×Movies & TV
Kate Beckinsale20.29×Movies & TV
Scooby-Doo7.76×Movies & TV
IS (Infinite Stratos)20×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Amber Heard audience
TraitClusterScore
Risk AppetiteTHRILL1.7
Luxury OrientationPREMIUM1.67
ExtroversionTHRILL1.35
Convenience OrientationPREMIUM1.23
Urban LifestyleOPEN1.22
Early Adopter MentalityPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Amber Heard
CountryShare
United States18.6%
Brazil6.9%
Germany6.5%

See Amber Heard audiences in other countries

More Actor Actress or TV Star audiences in United States

Frequently asked questions

How many fans does Amber Heard have in United States?

Amber Heard has an estimated audience of 382,123 people in United States, concentrated in California and Texas.

What is the gender split and age of Amber Heard fans?

48.7% of Amber Heard fans are female, 51.3% are male, with an average age of 40.1 years.

Which brands do Amber Heard fans like most?

Amber Heard fans show strongest brand affinity for Lily-Rose Depp (84.88×), Vanessa Paradis (135.64×), and Brittany Snow (37.06×) over the country average.

Where do Amber Heard fans live in United States?

Amber Heard fans in United States are most concentrated in California (reach 49,788), Texas (reach 37,126), and Florida (reach 25,913). These three regions account for the largest share of the active audience.

What other brands do Amber Heard fans also like?

Beyond Amber Heard itself, the audience over-indexes on Vanessa Paradis (135.64×), Brittany Snow (37.06×), Rachel Weisz (52.2×), and 21 Jump Street (film) (56.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Amber Heard. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.