Rascasse Audience Intelligence

Arena (swimwear) Target Market in United States

Arena (swimwear) has an estimated audience of 7K people in United States.

#60among Sportswear in United States
#16151among brands in United States#3533in Fashion & Accessoires

The average Arena (swimwear) fan in United States is 37.5 years old, more female, and lives primarily in California.

By number of fans, Arena (swimwear) ranks #63 among the 101 objects in Sportswear in United States — 0.2× the group median.

Its fans are 2.7 years older than the group average of 34.8.

Women make up 57.0% of the fan base, 7.1 percentage points more than the group average.

Compared with the other 100 objects in Sportswear, Arena (swimwear) fans stand out for their interest in American Quarter Horse, Mongolia and Mobile home.

Most fans live in California, Texas, New York.

Top affinities include American Quarter Horse, Mongolia, Mobile home, with strongest over-indexing on American Quarter Horse (3.68× the country average).

Demographically, the Arena (swimwear) audience skews more female with an average age of 37.5, and over-indexes on personality traits such as Spirituality, Community Orientation.

The typical Arena (swimwear) fan in United States is more female, around 37.5 years old, with strong Spirituality tendencies and a notable affinity for American Quarter Horse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Sportswear

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7K
in United States
Gender
57.0%♀
43.0% male
Age
37.5
average years
Country rank
#160000
among all objects in United States
Fig. 01

Search interest · 12-month trend

+31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Arena (swimwear)

57.0% are female, 43.0% are male, average age 37.5.

Fig. 02

Gender split

57.0%
Female
43.0%
Male
Demographic split for Arena (swimwear) audience in United States
MetricValue
Female57.0%
Male43.0%
Average age37.5
Estimated audience size7K
Fig. 03

Age distribution

Ø 37.5
average years
Age distribution of the Arena (swimwear) audience in United States
Age bracketShare%
16-2425%
25-3420%
35-4420%
45-5419%
55+15%
Fig. 04

Worldwide distribution

0.5%

of the worldwide Arena (swimwear) audience comes from United States.

Worldwide audience distribution share by country for Arena (swimwear)
CountryShare
United Kingdom43.0%
Australia20.8%
Colombia6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arena (swimwear) customers by region in United States
#RegionReachAffinity×
01Oregon<1K1.80×
02Washington<1K1.57×
03Hawaii<1K1.34×
04California~1K1.31×
05Colorado<1K1.16×
06Virginia<1K1.11×
07Alaska<1K1.11×
08Minnesota<1K1.10×
09Utah<1K1.09×
10New York<1K1.06×
11Indiana<1K1.05×
12Maryland<1K1.05×
13Washington, District of Columbia<1K1.04×
14Massachusetts<1K1.03×
15Ohio<1K1.02×
16Maine<1K1.02×
17Vermont<1K1.02×
18South Dakota<1K1.01×
19Illinois<1K1.00×
20North Carolina<1K1.00×
21Wisconsin<1K0.99×
22Montana<1K0.99×
23North Dakota<1K0.99×
24Michigan<1K0.98×
25New Jersey<1K0.98×
26Connecticut<1K0.98×
27Iowa<1K0.98×
28Nebraska<1K0.98×
29Idaho<1K0.98×
30Texas<1K0.97×
31Florida<1K0.97×
32Pennsylvania<1K0.97×
33New Hampshire<1K0.97×
34Rhode Island<1K0.97×
35Delaware<1K0.97×
36West Virginia<1K0.95×
37Kansas<1K0.94×
38New Mexico<1K0.94×
39Oklahoma<1K0.92×
40Nevada<1K0.92×
41Mississippi<1K0.92×
42Arizona<1K0.91×
43Missouri<1K0.91×
44Arkansas<1K0.91×
45Georgia<1K0.90×
46Kentucky<1K0.89×
47Louisiana<1K0.88×
48Alabama<1K0.87×
49South Carolina<1K0.86×
50Tennessee<1K0.84×
Fig. 06

Affinity by region

Affinity by region — Arena (swimwear), United States
0.84×1.00×1.80×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arena (swimwear) audience vs. the country average
#·InterestCategoryAffinity×
01American Quarter HorsePets & Animals3.68×
02MongoliaTravel & Leisure3.32×
03Mobile homeCars & Mobility2.06×
04CattlePets & Animals2.05×
05OklahomaTravel & Leisure2.05×
06ArkansasTravel & Leisure1.90×
07American folk musicMusic & Radio1.85×
08LivestockPets & Animals1.80×
09AlabamaTravel & Leisure1.74×
10News broadcastingBusiness & Career1.70×
11RVsCars & Mobility1.69×
12TennesseeTravel & Leisure1.67×
13KnowledgeBusiness & Career1.65×
14President of the United StatesPolitics & Society1.64×
15JesusPolitics & Society1.58×
16LaughterMovies & TV1.57×
17Breaking newsMovies & TV1.55×
18Southern United StatesTravel & Leisure1.54×
19Joe BidenPolitics & Society1.53×
20GodPolitics & Society1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arena (swimwear) audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arena (swimwear) audience vs. the country average · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.23×
Community OrientationOPEN1.18×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arena (swimwear) audience vs. the country average · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
Urban LifestyleOPEN0.88×
Quality AwarenessPREMIUM0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More Sportswear audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Arena (swimwear) over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
medium gender data available, but no age data or fewer than 100,000 people; read demographics as a tendency

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/arena-swimwear-10129” · Methodology