Avatar: The Last Airbender Audience in United States

Avatar: The Last Airbender logo

Avatar: The Last Airbender has an estimated audience of 4,034,432 people in United States. 52.5% are female, 47.5% are male, average age 35.8. Top regions: California, Texas, Florida. Top brand affinities: Grinch, Vocal harmony, Goop, Staycation, Combat sport.

The average Avatar: The Last Airbender fan in United States is 35.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Grinch, Vocal harmony, Goop, with strongest over-indexing on Grinch (5.91× the country average). Demographically, the Avatar: The Last Airbender audience skews balanced with an average age of 35.8, and over-indexes on personality traits such as LGBTQ+ Identity, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

Demographics of Avatar: The Last Airbender fans

Demographic split for Avatar: The Last Airbender audience in United States
MetricValue
Female52.5%
Male47.5%
Average age35.8
Estimated audience size4,034,432

Audience persona

The typical Avatar: The Last Airbender fan in United States is balanced, around 35.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Grinch.

Top regions in United States

Top regions ranked by reach for Avatar: The Last Airbender in United States
RegionReachAffinity
California511,8411.15×
Texas370,5101.07×
Florida262,4130.96×
New York225,3731×
Pennsylvania135,5481×
Georgia133,1201.07×
Illinois129,3660.96×
Ohio129,1101.04×
North Carolina119,3470.98×
Michigan110,8471.05×
Virginia104,6261.06×
Washington98,0951.21×
New Jersey97,0490.95×
Arizona90,8721.1×
Tennessee82,6091.02×
Massachusetts79,5541×
Indiana75,9781.03×
Maryland71,8791.04×
Colorado71,0371.12×
Missouri66,4391.02×
Utah58,2951.61×
Wisconsin55,9170.92×
Oregon55,7021.2×
Minnesota55,1980.95×
South Carolina54,7630.9×
Oklahoma52,6551.18×
Kentucky51,1311.01×
Alabama51,0940.91×
Louisiana48,0110.92×
Nevada39,2831.01×
Connecticut38,8070.96×
Arkansas33,2211×
Kansas31,0960.98×
Mississippi29,4970.89×
Iowa28,9370.87×
Idaho25,8051.28×
New Mexico21,7881.08×
Nebraska19,3250.96×
Hawaii17,2561×
West Virginia15,3290.82×
New Hampshire13,2230.83×
Maine12,7610.88×
Rhode Island11,8150.92×
Montana10,5920.95×
Alaska9,4551.1×
Washington, District of Columbia9,4470.78×
Delaware9,1020.82×
South Dakota8,1580.87×
North Dakota7,0640.85×
Vermont6,1330.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Avatar: The Last Airbender audience
BrandAffinityCategory
Grinch5.91×Movies & TV
Vocal harmony6.28×Music & Radio
Goop7.16×Internet & Social Media
Staycation4.17×Home & Garden
Combat sport1.74×Sports
Elsword15.98×Games
Historic site3.93×Arts & Culture
Governor of Michigan6.56×Politics & Society
Wok5.72×Food & Beverages
Home staging3.67×Home & Garden
La Jolla6.42×Travel & Leisure
Google Home4.45×Technology & Electronics
Mathcore5.45×Music & Radio
Grace Slick5.94×Music & Radio
Hibachi5.27×Food & Beverages
Fairy godmother4.86×Literature
Hipster6.13×Politics & Society
Harlow7.4×Travel & Leisure
No Escape (1994 film)7.1×Movies & TV
TV Fanatic6.68×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Avatar: The Last Airbender audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.48
ExtroversionTHRILL1.29
Early Adopter MentalityPOWER1.16
Social Media UsageJOY1.13
Risk AppetiteTHRILL1.07
Urban LifestyleOPEN1.02

Worldwide distribution

Worldwide audience distribution share by country for Avatar: The Last Airbender
CountryShare
United States52.9%
United Kingdom5.8%
India5.6%

See Avatar: The Last Airbender audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Avatar: The Last Airbender have in United States?

Avatar: The Last Airbender has an estimated audience of 4,034,432 people in United States, concentrated in California and Texas.

What is the gender split and age of Avatar: The Last Airbender fans?

52.5% of Avatar: The Last Airbender fans are female, 47.5% are male, with an average age of 35.8 years.

Which brands do Avatar: The Last Airbender fans like most?

Avatar: The Last Airbender fans show strongest brand affinity for Grinch (5.91×), Vocal harmony (6.28×), and Goop (7.16×) over the country average.

Where do Avatar: The Last Airbender fans live in United States?

Avatar: The Last Airbender fans in United States are most concentrated in California (reach 511,841), Texas (reach 370,510), and Florida (reach 262,413). These three regions account for the largest share of the active audience.

What other brands do Avatar: The Last Airbender fans also like?

Beyond Avatar: The Last Airbender itself, the audience over-indexes on Vocal harmony (6.28×), Goop (7.16×), Staycation (4.17×), and Combat sport (1.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Avatar: The Last Airbender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.