Rascasse Audience Intelligence

Avatar: The Last Airbender Audience in United States

A data profile of the people who buy, follow and care about Avatar: The Last Airbender in United States — modelled from more than twelve digital signal sources. Avatar: The Last Airbender has an estimated audience of 4,019,575 people in United States.

#21among Animation in United States#288among Movie / TV Show / Series in United States#896in Movies & TV

The average Avatar: The Last Airbender fan in United States is 34.2 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Superman, Scooby-Doo, Comics, with strongest over-indexing on Superman (1.93× the country average).

Demographically, the Avatar: The Last Airbender audience skews balanced with an average age of 34.2, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Avatar: The Last Airbender fan in United States is balanced, around 34.2 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Superman.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Avatar: The Last Airbender profile in United States.

Audience size
4M
in United States
Gender
52.2%♀
47.8% male
Age
34.2
average years
Country rank
#8029
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Avatar: The Last Airbender viewers

52.2% are female, 47.8% are male, average age 34.2.

Fig. 02

Gender split

52.2%
Female
47.8%
Male
Demographic split for Avatar: The Last Airbender audience in United States
MetricValue
Female52.2%
Male47.8%
Average age34.2
Estimated audience size4,019,575
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Avatar: The Last Airbender audience in United States
Age bracketShare%
16-1933%
20-2923%
30-3917%
40-4914%
50+13%
Fig. 04

Worldwide distribution

53.4%

of the worldwide Avatar: The Last Airbender audience comes from United States.

Worldwide audience distribution share by country for Avatar: The Last Airbender
CountryShare
United States53.4%
United Kingdom5.7%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Avatar: The Last Airbender audience in United States is strongest.

Fig. 05

Top regions by affinity

Avatar: The Last Airbender fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.63×
02Idaho~30K1.28×
03Alaska~10K1.21×
04Washington~90K1.19×
05Oregon~50K1.17×
06Oklahoma~50K1.16×
07California~500K1.12×
08New Mexico~20K1.12×
09Arkansas~40K1.09×
10Colorado~70K1.08×
11Texas~400K1.07×
12Georgia~100K1.07×
13Arizona~80K1.04×
14Indiana~70K1.03×
15Missouri~70K1.03×
16Hawaii~20K1.03×
17Michigan~100K1.02×
18Virginia~100K1.02×
19Kentucky~50K1.01×
20Nevada~40K1.01×
21North Carolina~100K1.00×
22Kansas~30K1.00×
23Maryland~70K0.99×
24Pennsylvania~100K0.98×
25Montana~10K0.98×
26Ohio~100K0.97×
27Tennessee~80K0.96×
28Minnesota~50K0.96×
29New Jersey~90K0.95×
30Alabama~50K0.95×
31Nebraska~20K0.95×
32New York~200K0.94×
33Massachusetts~70K0.94×
34Connecticut~40K0.94×
35Illinois~100K0.93×
36South Carolina~50K0.93×
37Rhode Island~10K0.92×
38South Dakota~8K0.92×
39Florida~200K0.91×
40North Dakota~7K0.91×
41Iowa~30K0.90×
42Louisiana~50K0.89×
43West Virginia~20K0.89×
44Maine~10K0.89×
45Delaware~10K0.89×
46Wisconsin~50K0.88×
47Mississippi~30K0.88×
48Vermont~6K0.86×
49New Hampshire~10K0.84×
50Washington, District of Columbia~9K0.75×
Fig. 06

Affinity by region

Affinity by region — Avatar: The Last Airbender, United States
0.75×1.00×1.63×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Avatar: The Last Airbender audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Avatar: The Last Airbender audience
#·InterestCategoryAffinity×
01MonstersMovies & TV3.80×
02DumboMovies & TV3.72×
03ShrekMovies & TV3.61×
04ZootopiaMovies & TV3.47×
05Sylvester StalloneMovies & TV3.11×
06Graphic novelLiterature2.94×
07Brittany SnowMovies & TV2.70×
08Scooby-DooMovies & TV2.41×
09PokémonGames2.38×
10Anime and manga fandomLiterature2.23×
11Digital artArts & Culture1.98×
12SupermanMovies & TV1.93×
13Ariana GrandeMusic & Radio1.85×
14ComicsLiterature1.81×
15GameStopGames1.81×
16Mobile gameGames1.74×
17BatmanMovies & TV1.69×
18MangaLiterature1.62×
19Science fiction moviesMovies & TV1.53×
20Fiction booksLiterature1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Avatar: The Last Airbender audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Avatar: The Last Airbender audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.21×
ExtroversionTHRILL1.20×
PatriotismCONSERVATISM1.18×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Avatar: The Last Airbender audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
Family OrientationCONSERVATISM0.89×
CreativityOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Avatar: The Last Airbender have in United States?

Avatar: The Last Airbender has an estimated audience of 4,019,575 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Avatar: The Last Airbender viewers?

52.2% of Avatar: The Last Airbender fans are female, 47.8% are male, with an average age of 34.2 years.

03

Which brands do Avatar: The Last Airbender fans like most?

Avatar: The Last Airbender fans show strongest brand affinity for Superman (1.93×), Scooby-Doo (2.41×), and Comics (1.81×) over the country average.

04

Where do Avatar: The Last Airbender fans live in United States?

Avatar: The Last Airbender fans in United States are most concentrated in California (reach ~500K), Texas (reach ~400K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Avatar: The Last Airbender fans also like?

Beyond Avatar: The Last Airbender itself, the audience over-indexes on Scooby-Doo (2.41×), Comics (1.81×), Pokémon (2.38×), and Mobile game (1.74×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Avatar: The Last Airbender. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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