Beta-Carotene Audience in United States
Beta-Carotene has an estimated audience of 330,381 people in United States. 71.1% are female, 28.9% are male, average age 43.9. Top regions: California, Texas, Florida.
The average Beta-Carotene fan in United States is 43.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Beta-Carotene audience skews more female with an average age of 43.9, and over-indexes on personality traits such as Travelling, Mindfulness.
Category: Health · Type: Topic
Demographics of Beta-Carotene fans
| Metric | Value |
|---|---|
| Female | 71.1% |
| Male | 28.9% |
| Average age | 43.9 |
| Estimated audience size | 330,381 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 38,553 | 1.06× |
| Texas | 28,905 | 1.02× |
| Florida | 22,305 | 1× |
| New York | 19,632 | 1.06× |
| Pennsylvania | 11,224 | 1.01× |
| Illinois | 11,101 | 1.01× |
| Ohio | 10,446 | 1.03× |
| Georgia | 10,190 | 1× |
| North Carolina | 10,057 | 1.01× |
| Michigan | 9,372 | 1.08× |
| Virginia | 8,112 | 1.01× |
| New Jersey | 7,974 | 0.95× |
| Washington | 7,079 | 1.07× |
| Massachusetts | 6,989 | 1.07× |
| Tennessee | 6,910 | 1.04× |
| Arizona | 6,586 | 0.98× |
| Indiana | 6,228 | 1.03× |
| Maryland | 5,921 | 1.04× |
| Missouri | 5,649 | 1.06× |
| Wisconsin | 4,959 | 1× |
| Minnesota | 4,931 | 1.04× |
| Colorado | 4,928 | 0.95× |
| South Carolina | 4,669 | 0.94× |
| Alabama | 4,433 | 0.96× |
| Oklahoma | 4,230 | 1.15× |
| Kentucky | 4,180 | 1.01× |
| Oregon | 4,140 | 1.09× |
| Louisiana | 3,950 | 0.93× |
| Connecticut | 3,650 | 1.1× |
| Utah | 3,438 | 1.16× |
| Nevada | 2,995 | 0.94× |
| Arkansas | 2,929 | 1.08× |
| Iowa | 2,842 | 1.04× |
| Kansas | 2,576 | 0.99× |
| Mississippi | 2,414 | 0.89× |
| Idaho | 1,995 | 1.2× |
| Nebraska | 1,811 | 1.09× |
| Hawaii | 1,463 | 1.03× |
| West Virginia | 1,382 | 0.9× |
| New Hampshire | 1,318 | 1.01× |
| New Mexico | 1,311 | 0.79× |
| Maine | 1,179 | 1× |
| Montana | 925 | 1.01× |
| Rhode Island | 866 | 0.82× |
| Washington, District of Columbia | 823 | 0.83× |
| South Dakota | 777 | 1.02× |
| Alaska | 702 | 0.99× |
| Delaware | 698 | 0.77× |
| North Dakota | 616 | 0.91× |
| Vermont | 557 | 0.96× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.78 |
| Mindfulness | BALANCE | 1.54 |
| Need for Security | CONSERVATISM | 1.54 |
| Indulgence | JOY | 1.45 |
| Creativity | OPEN | 1.44 |
| Price Sensitivity | PREMIUM | 1.39 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.8% |
| Japan | 11.1% |
| Taiwan | 10.8% |
See Beta-Carotene audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Beta-Carotene. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.