Binge-watching Audience in United States
Binge-watching has an estimated audience of 5,133,934 people in United States. 54.0% are female, 46.0% are male, average age 43.0. Top regions: California, Texas, Florida.
The average Binge-watching fan in United States is 43.0 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Movies & TV · Type: Topic
Demographics of Binge-watching fans
| Metric | Value |
|---|---|
| Female | 54.0% |
| Male | 46.0% |
| Average age | 43.0 |
| Estimated audience size | 5,133,934 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 594,864 | 1.05× |
| Texas | 504,520 | 1.14× |
| Florida | 344,566 | 0.99× |
| New York | 285,034 | 0.99× |
| Georgia | 197,559 | 1.25× |
| North Carolina | 188,454 | 1.22× |
| Ohio | 164,095 | 1.04× |
| Pennsylvania | 158,933 | 0.92× |
| Illinois | 158,576 | 0.93× |
| New Jersey | 139,599 | 1.07× |
| Michigan | 128,388 | 0.96× |
| Virginia | 119,815 | 0.96× |
| Arizona | 108,017 | 1.03× |
| Missouri | 105,621 | 1.28× |
| Tennessee | 97,009 | 0.94× |
| Maryland | 95,583 | 1.08× |
| Washington | 90,891 | 0.88× |
| Indiana | 88,078 | 0.94× |
| Massachusetts | 86,379 | 0.85× |
| Nevada | 84,853 | 1.71× |
| South Carolina | 82,471 | 1.07× |
| Alabama | 77,309 | 1.08× |
| Louisiana | 75,392 | 1.14× |
| Arkansas | 71,973 | 1.7× |
| Oklahoma | 65,659 | 1.15× |
| Kentucky | 63,197 | 0.98× |
| Wisconsin | 59,729 | 0.77× |
| Colorado | 58,968 | 0.73× |
| Minnesota | 57,805 | 0.79× |
| Washington, District of Columbia | 57,774 | 3.74× |
| Oregon | 49,276 | 0.84× |
| Connecticut | 47,849 | 0.93× |
| Mississippi | 46,100 | 1.09× |
| Kansas | 42,990 | 1.06× |
| Iowa | 33,043 | 0.78× |
| Utah | 30,467 | 0.66× |
| New Mexico | 23,535 | 0.91× |
| West Virginia | 23,458 | 0.98× |
| Nebraska | 20,336 | 0.79× |
| Hawaii | 19,152 | 0.87× |
| Idaho | 17,053 | 0.66× |
| Rhode Island | 15,388 | 0.94× |
| Delaware | 14,847 | 1.05× |
| New Hampshire | 13,160 | 0.65× |
| Maine | 12,303 | 0.67× |
| Montana | 10,203 | 0.72× |
| South Dakota | 7,928 | 0.67× |
| North Dakota | 7,093 | 0.67× |
| Alaska | 6,724 | 0.61× |
| Vermont | 4,979 | 0.55× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 42.2% |
| India | 13.1% |
| United Kingdom | 7.6% |
See Binge-watching audiences in other countries
More Movies & TV audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Binge-watching. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.