Rascasse Audience Intelligence

Biscuit Audience in United States

A data profile of the people who buy, follow and care about Biscuit in United States — modelled from more than twelve digital signal sources. Biscuit has an estimated audience of 9,145,031 people in United States.

#20among Sweet in United States#2474among Topic in United States#296in Food & Beverages

The average Biscuit fan in United States is 40.9 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Demographically, the Biscuit audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Convenience Orientation, Community Orientation.

Category: Food & Beverages · Type: Topic · Subtype: Sweet

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Biscuit profile in United States.

Audience size
9.1M
in United States
Gender
72.9%♀
27.1% male
Age
40.9
average years
Country rank
#3920
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Biscuit fans

72.9% are female, 27.1% are male, average age 40.9.

Fig. 02

Gender split

72.9%
Female
27.1%
Male
Demographic split for Biscuit audience in United States
MetricValue
Female72.9%
Male27.1%
Average age40.9
Estimated audience size9,145,031
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Biscuit audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3918%
40-4922%
50+25%
Fig. 04

Worldwide distribution

23.9%

of the worldwide Biscuit audience comes from United States.

Worldwide audience distribution share by country for Biscuit
CountryShare
United States23.9%
United Kingdom6.1%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Biscuit audience in United States is strongest.

Fig. 05

Top regions by affinity

Biscuit fans by region: top regions in United States
#RegionReachAffinity×
01South Carolina~200K1.60×
02North Carolina~400K1.52×
03Georgia~400K1.46×
04Texas~1M1.36×
05Tennessee~200K1.35×
06Mississippi~100K1.35×
07Oregon~100K1.34×
08Alabama~200K1.32×
09Louisiana~100K1.24×
10Arkansas~90K1.24×
11Arizona~200K1.19×
12Virginia~300K1.17×
13Alaska~20K1.17×
14Kentucky~100K1.15×
15West Virginia~50K1.15×
16Washington~200K1.13×
17Oklahoma~100K1.11×
18Massachusetts~200K1.10×
19Missouri~200K1.09×
20Montana~30K1.04×
21Kansas~70K1.01×
22Maine~30K1.01×
23Vermont~20K0.95×
24Indiana~200K0.94×
25Idaho~40K0.94×
26Florida~600K0.91×
27Ohio~300K0.90×
28Colorado~100K0.90×
29New Mexico~40K0.90×
30Utah~70K0.89×
31North Dakota~20K0.87×
32Nebraska~40K0.86×
33South Dakota~20K0.86×
34Illinois~300K0.84×
35Michigan~200K0.84×
36Maryland~100K0.84×
37Hawaii~30K0.84×
38California~800K0.83×
39Iowa~60K0.82×
40Washington, District of Columbia~20K0.81×
41Pennsylvania~200K0.80×
42Nevada~70K0.78×
43Delaware~20K0.77×
44Minnesota~100K0.75×
45New Hampshire~30K0.75×
46Wisconsin~100K0.74×
47New York~400K0.73×
48Rhode Island~20K0.71×
49Connecticut~60K0.70×
50New Jersey~200K0.69×
Fig. 06

Affinity by region

Affinity by region — Biscuit, United States
0.69×1.00×1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Biscuit audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Biscuit audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.47×
Community OrientationOPEN1.42×
PatriotismCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Biscuit audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.80×
Luxury OrientationPREMIUM0.86×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sweet audiences in United States

See Biscuit audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Biscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →