Biscuit Audience in United States

Biscuit has an estimated audience of 9,145,031 people in United States. 72.9% are female, 27.1% are male, average age 40.9. Top regions: Texas, California, Florida.
The average Biscuit fan in United States is 40.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida.
Category: Food & Beverages · Type: Topic · Subtype: Sweet
Demographics of Biscuit fans
| Metric | Value |
|---|---|
| Female | 72.9% |
| Male | 27.1% |
| Average age | 40.9 |
| Estimated audience size | 9,145,031 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| Texas | 1,000,570 | 1.27× |
| California | 830,420 | 0.83× |
| Florida | 603,806 | 0.98× |
| North Carolina | 439,788 | 1.6× |
| Georgia | 423,315 | 1.5× |
| New York | 411,216 | 0.8× |
| Virginia | 270,144 | 1.21× |
| Tennessee | 265,197 | 1.45× |
| Ohio | 263,493 | 0.94× |
| Arizona | 252,085 | 1.35× |
| Illinois | 250,789 | 0.82× |
| Pennsylvania | 250,159 | 0.81× |
| Washington | 233,344 | 1.27× |
| South Carolina | 227,874 | 1.66× |
| Michigan | 207,263 | 0.87× |
| Alabama | 169,553 | 1.33× |
| Oregon | 167,470 | 1.6× |
| New Jersey | 161,430 | 0.69× |
| Indiana | 158,589 | 0.95× |
| Missouri | 158,105 | 1.07× |
| Massachusetts | 153,182 | 0.85× |
| Colorado | 146,537 | 1.02× |
| Louisiana | 143,001 | 1.21× |
| Kentucky | 132,289 | 1.15× |
| Maryland | 131,259 | 0.83× |
| Oklahoma | 113,167 | 1.11× |
| Wisconsin | 97,947 | 0.71× |
| Minnesota | 96,683 | 0.74× |
| Mississippi | 95,399 | 1.27× |
| Arkansas | 92,900 | 1.23× |
| Utah | 74,911 | 0.91× |
| Nevada | 73,912 | 0.84× |
| Kansas | 69,946 | 0.97× |
| Connecticut | 62,227 | 0.68× |
| Iowa | 57,372 | 0.76× |
| West Virginia | 48,263 | 1.13× |
| Idaho | 43,356 | 0.95× |
| New Mexico | 38,089 | 0.83× |
| Nebraska | 36,619 | 0.8× |
| Maine | 31,673 | 0.97× |
| Hawaii | 28,101 | 0.71× |
| New Hampshire | 25,125 | 0.7× |
| Washington, District of Columbia | 25,011 | 0.91× |
| Montana | 24,989 | 0.98× |
| Alaska | 22,167 | 1.13× |
| Rhode Island | 19,762 | 0.68× |
| Delaware | 17,625 | 0.7× |
| Vermont | 14,696 | 0.92× |
| South Dakota | 14,652 | 0.69× |
| North Dakota | 13,717 | 0.73× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.9% |
| United Kingdom | 6.1% |
| Italy | 5.8% |
See Biscuit audiences in other countries
More Sweet audiences in United States
How to read this data
Audience size is the estimated number of people in United States who actively search for Biscuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.