Brick and mortar Audience in United States
Brick and mortar has an estimated audience of 4,743,908 people in United States. 66.8% are female, 33.2% are male, average age 42.0. Top regions: California, Florida, Pennsylvania.
The average Brick and mortar fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Pennsylvania.
Category: Business & Career · Type: Topic
Demographics of Brick and mortar fans
| Metric | Value |
|---|---|
| Female | 66.8% |
| Male | 33.2% |
| Average age | 42.0 |
| Estimated audience size | 4,743,908 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 592,356 | 1.14× |
| Florida | 458,529 | 1.43× |
| Pennsylvania | 405,738 | 2.54× |
| Texas | 344,859 | 0.85× |
| New York | 261,723 | 0.99× |
| Massachusetts | 256,418 | 2.74× |
| Georgia | 227,756 | 1.56× |
| Oregon | 194,862 | 3.58× |
| Indiana | 167,607 | 1.93× |
| North Carolina | 158,966 | 1.11× |
| Illinois | 154,803 | 0.98× |
| Kansas | 132,262 | 3.54× |
| Michigan | 115,578 | 0.93× |
| Ohio | 111,756 | 0.76× |
| Virginia | 109,242 | 0.95× |
| New Jersey | 89,890 | 0.75× |
| Washington | 89,863 | 0.94× |
| South Carolina | 77,410 | 1.08× |
| Missouri | 76,832 | 1.0× |
| Minnesota | 74,335 | 1.09× |
| Arizona | 74,104 | 0.77× |
| Maryland | 70,115 | 0.86× |
| Tennessee | 68,034 | 0.71× |
| Kentucky | 58,246 | 0.98× |
| Colorado | 56,625 | 0.76× |
| Wisconsin | 56,457 | 0.79× |
| Louisiana | 53,013 | 0.87× |
| Alabama | 42,315 | 0.64× |
| Arkansas | 38,783 | 0.99× |
| Nevada | 38,218 | 0.83× |
| Connecticut | 37,121 | 0.78× |
| Oklahoma | 34,619 | 0.66× |
| Utah | 29,434 | 0.69× |
| Iowa | 26,512 | 0.68× |
| Mississippi | 21,974 | 0.56× |
| Nebraska | 16,100 | 0.68× |
| Washington, District of Columbia | 15,305 | 1.07× |
| Hawaii | 14,829 | 0.73× |
| New Hampshire | 12,854 | 0.69× |
| Idaho | 12,843 | 0.54× |
| Rhode Island | 11,643 | 0.77× |
| West Virginia | 11,126 | 0.5× |
| New Mexico | 10,677 | 0.45× |
| Maine | 9,424 | 0.55× |
| Delaware | 7,410 | 0.57× |
| Montana | 5,891 | 0.45× |
| South Dakota | 5,503 | 0.5× |
| Alaska | 5,431 | 0.54× |
| North Dakota | 4,954 | 0.51× |
| Vermont | 4,637 | 0.56× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.5% |
| Italy | 13.7% |
| United Kingdom | 6.9% |
See Brick and mortar audiences in other countries
More Business & Career audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Brick and mortar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.