British Council Audience in United States

British Council has an estimated audience of 629,243 people in United States. 55.8% are female, 44.2% are male, average age 34.1. Top regions: California, New York, Texas.
The average British Council fan in United States is 34.1 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas.
Category: Politics & Society · Type: Topic · Subtype: Charity
Demographics of British Council fans
| Metric | Value |
|---|---|
| Female | 55.8% |
| Male | 44.2% |
| Average age | 34.1 |
| Estimated audience size | 629,243 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 109,892 | 1.59× |
| New York | 67,036 | 1.91× |
| Texas | 58,653 | 1.08× |
| Florida | 57,317 | 1.35× |
| Virginia | 35,643 | 2.33× |
| New Jersey | 23,136 | 1.45× |
| Illinois | 21,994 | 1.05× |
| Georgia | 18,047 | 0.93× |
| Massachusetts | 17,606 | 1.42× |
| Washington | 16,656 | 1.32× |
| Pennsylvania | 15,554 | 0.73× |
| Ohio | 14,397 | 0.74× |
| North Carolina | 13,833 | 0.73× |
| Oregon | 13,748 | 1.91× |
| Maryland | 12,609 | 1.17× |
| Washington, District of Columbia | 10,522 | 5.56× |
| Michigan | 10,378 | 0.63× |
| Arizona | 9,941 | 0.77× |
| Colorado | 8,463 | 0.85× |
| Indiana | 7,237 | 0.63× |
| Tennessee | 6,788 | 0.54× |
| Missouri | 6,360 | 0.63× |
| Minnesota | 5,929 | 0.66× |
| South Carolina | 5,639 | 0.6× |
| Connecticut | 5,258 | 0.83× |
| Kentucky | 5,108 | 0.65× |
| Utah | 4,783 | 0.85× |
| Louisiana | 4,530 | 0.56× |
| Alabama | 4,508 | 0.51× |
| Wisconsin | 4,424 | 0.47× |
| Nevada | 4,178 | 0.69× |
| Kansas | 4,019 | 0.81× |
| Oklahoma | 3,358 | 0.48× |
| Iowa | 3,180 | 0.61× |
| Hawaii | 2,943 | 1.09× |
| Mississippi | 2,284 | 0.44× |
| Arkansas | 2,185 | 0.42× |
| Nebraska | 1,755 | 0.56× |
| New Mexico | 1,746 | 0.55× |
| Idaho | 1,741 | 0.55× |
| West Virginia | 1,740 | 0.59× |
| Alaska | 1,737 | 1.29× |
| Montana | 1,514 | 0.87× |
| Rhode Island | 1,500 | 0.75× |
| South Dakota | 1,494 | 1.03× |
| North Dakota | 1,455 | 1.13× |
| New Hampshire | 1,434 | 0.58× |
| Wyoming | 1,408 | 1.51× |
| Maine | 1,384 | 0.61× |
| Vermont | 1,362 | 1.23× |
Worldwide distribution
| Country | Share |
|---|---|
| India | 6.4% |
| United States | 5.1% |
| Egypt | 4.8% |
See British Council audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for British Council. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.