Buried treasure Audience in United States

Buried treasure logo

Buried treasure has an estimated audience of 754,914 people in United States. 61.7% are female, 38.3% are male, average age 42.0. Top regions: California, Florida, Missouri. Top brand affinities: Cachorros, Ural Mountains, Cagayan, Mount Takao, Davao Region.

The average Buried treasure fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Florida, Missouri. Top brand affinities include Cachorros, Ural Mountains, Cagayan, with strongest over-indexing on Cachorros (1.62× the country average). Demographically, the Buried treasure audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Individualism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: Topic

Demographics of Buried treasure fans

Demographic split for Buried treasure audience in United States
MetricValue
Female61.7%
Male38.3%
Average age42.0
Estimated audience size754,914

Audience persona

The typical Buried treasure fan in United States is more female, around 42.0 years old, with strong Individualism tendencies and a notable affinity for Cachorros.

Top regions in United States

Top regions ranked by reach for Buried treasure in United States
RegionReachAffinity
California54,7320.66×
Florida49,4560.97×
Missouri49,2554.05×
Texas40,7650.63×
Massachusetts35,7682.4×
Tennessee35,1332.32×
New York30,1890.72×
Arizona23,2011.51×
Pennsylvania21,5100.85×
Georgia21,1190.91×
Ohio20,8710.9×
Kentucky18,9142×
North Carolina18,3780.81×
Illinois18,1870.72×
Michigan17,9990.91×
Washington12,9740.86×
Virginia12,9220.7×
Indiana12,5340.91×
New Jersey11,8160.62×
Wisconsin10,4990.92×
Colorado10,2740.86×
South Carolina10,0190.88×
Maryland9,3140.72×
Alabama8,8930.84×
Oregon8,4480.98×
Minnesota8,2940.77×
Oklahoma8,2370.98×
Louisiana6,6030.68×
Iowa6,2911.01×
Utah6,1450.91×
Mississippi6,0040.97×
Connecticut5,2540.69×
Kansas5,0600.85×
Arkansas4,9130.79×
Nevada4,4870.61×
Idaho3,7340.99×
West Virginia3,5221×
New Mexico2,9320.77×
New Hampshire2,7940.94×
Nebraska2,6310.7×
Maine2,2820.84×
Rhode Island1,8680.78×
North Dakota1,8541.2×
Hawaii1,8410.57×
Alaska1,8221.13×
Montana1,8160.87×
South Dakota1,5680.9×
Delaware1,3940.67×
Wyoming1,3721.23×
Vermont1,3271×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Buried treasure audience
BrandAffinityCategory
Cachorros1.62×Pets & Animals
Ural Mountains1.65×Travel & Leisure
Cagayan1.6×Travel & Leisure
Mount Takao1.56×Travel & Leisure
Davao Region1.56×Travel & Leisure
Jbc1.56×Kids & Family
Rhodiola1.54×Health
Gran Chaco1.65×Travel & Leisure
Cadaqués1.7×Travel & Leisure
JBM1.67×Music & Radio
Jamnalal Bajaj Institute of Management Studies1.64×Business & Career
Jebel Ali Free Zone1.64×Business & Career
J. B. Holmes1.6×Sports
Echorouk1.6×News
JB Gill1.52×Music & Radio
Tonight with Boy Abunda1.86×Movies & TV
Menina Cachos1.58×
Mãe-de-santo1.58×
University of Caxias do Sul1.61×Business & Career
Kadet Remaja Sekolah Malaysia1.52×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Buried treasure audience
TraitClusterScore
IndividualismJOY1.42
DIY MentalityTHRILL1.4
TraditionCONSERVATISM1.4
Career OrientationPOWER1.36
Family OrientationCONSERVATISM1.35
Community OrientationOPEN1.34

Worldwide distribution

Worldwide audience distribution share by country for Buried treasure
CountryShare
United States94.0%
United Kingdom2.4%
Japan1.9%

See Buried treasure audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Buried treasure have in United States?

Buried treasure has an estimated audience of 754,914 people in United States, concentrated in California and Florida.

What is the gender split and age of Buried treasure fans?

61.7% of Buried treasure fans are female, 38.3% are male, with an average age of 42.0 years.

Which brands do Buried treasure fans like most?

Buried treasure fans show strongest brand affinity for Cachorros (1.62×), Ural Mountains (1.65×), and Cagayan (1.6×) over the country average.

Where do Buried treasure fans live in United States?

Buried treasure fans in United States are most concentrated in California (reach 54,732), Florida (reach 49,456), and Missouri (reach 49,255). These three regions account for the largest share of the active audience.

What other brands do Buried treasure fans also like?

Beyond Buried treasure itself, the audience over-indexes on Ural Mountains (1.65×), Cagayan (1.6×), Mount Takao (1.56×), and Davao Region (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Buried treasure. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.