Carnauba wax Audience in United States
Carnauba wax has an estimated audience of 271,874 people in United States. 57.1% are female, 42.9% are male, average age 34.7. Top regions: California, Texas, Florida.
The average Carnauba wax fan in United States is 34.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Demographically, the Carnauba wax audience skews more female with an average age of 34.7, and over-indexes on personality traits such as Family Orientation, Luxury Orientation.
Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal
Demographics of Carnauba wax fans
| Metric | Value |
|---|---|
| Female | 57.1% |
| Male | 42.9% |
| Average age | 34.7 |
| Estimated audience size | 271,874 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 34,901 | 1.17× |
| Texas | 23,076 | 0.99× |
| Florida | 19,691 | 1.07× |
| New York | 15,134 | 1× |
| Illinois | 9,252 | 1.02× |
| Pennsylvania | 8,830 | 0.96× |
| Virginia | 8,082 | 1.22× |
| Ohio | 7,839 | 0.94× |
| Georgia | 7,807 | 0.93× |
| North Carolina | 7,746 | 0.95× |
| New Jersey | 6,896 | 1× |
| Washington | 6,487 | 1.19× |
| Michigan | 6,472 | 0.91× |
| Arizona | 6,318 | 1.14× |
| Tennessee | 5,583 | 1.02× |
| Missouri | 4,964 | 1.13× |
| Maryland | 4,757 | 1.02× |
| Oregon | 4,680 | 1.5× |
| Massachusetts | 4,603 | 0.86× |
| Indiana | 4,541 | 0.91× |
| Colorado | 4,391 | 1.02× |
| South Carolina | 3,954 | 0.97× |
| Alabama | 3,918 | 1.03× |
| Louisiana | 3,865 | 1.1× |
| Oklahoma | 3,788 | 1.25× |
| Wisconsin | 3,773 | 0.92× |
| Minnesota | 3,542 | 0.91× |
| Kentucky | 3,170 | 0.93× |
| Kansas | 3,089 | 1.44× |
| Nevada | 3,077 | 1.17× |
| Connecticut | 2,692 | 0.99× |
| Mississippi | 2,352 | 1.05× |
| Arkansas | 2,285 | 1.02× |
| Iowa | 2,276 | 1.02× |
| Utah | 2,152 | 0.88× |
| Nebraska | 1,399 | 1.03× |
| Idaho | 1,383 | 1.01× |
| New Mexico | 1,310 | 0.96× |
| Hawaii | 1,264 | 1.08× |
| West Virginia | 1,134 | 0.9× |
| New Hampshire | 914 | 0.85× |
| Maine | 812 | 0.83× |
| Washington, District of Columbia | 799 | 0.98× |
| Montana | 696 | 0.92× |
| Rhode Island | 683 | 0.79× |
| Delaware | 591 | 0.79× |
| South Dakota | 556 | 0.88× |
| Alaska | 483 | 0.83× |
| North Dakota | 447 | 0.8× |
| Vermont | 376 | 0.79× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 4.5 |
| Luxury Orientation | PREMIUM | 2.71 |
| DIY Mentality | THRILL | 2.29 |
| Quality Awareness | PREMIUM | 2.17 |
| Travelling | THRILL | 1.83 |
| LGBTQ+ Identity | OPEN | 1.81 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.3% |
| United Kingdom | 11.8% |
| Thailand | 4.5% |
See Carnauba wax audiences in other countries
More Hair removal audiences in United States
- Hair removal (18,588,431)
- Waxing (17,928,584)
- Facial hair (13,100,038)
- Razor (12,909,088)
- Brazilian Waxing (1,951,450)
How to read this data
Audience size is the estimated number of people in United States who actively search for Carnauba wax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.