Rascasse Audience Intelligence

Carnauba wax Audience in United States

A data profile of the people who buy, follow and care about Carnauba wax in United States — modelled from more than twelve digital signal sources. Carnauba wax has an estimated audience of 271,874 people in United States.

#13among Hair removal in United States#13882among Topic in United States#497in Beauty & Wellness

The average Carnauba wax fan in United States is 34.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Beauty & Wellness · Type: Topic · Subtype: Hair removal

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Carnauba wax profile in United States.

Audience size
272K
in United States
Gender
57.1%♀
42.9% male
Age
34.7
average years
Country rank
#50817
Topic in United States
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Carnauba wax fans

57.1% are female, 42.9% are male, average age 34.7.

Fig. 02

Gender split

57.1%
Female
42.9%
Male
Demographic split for Carnauba wax audience in United States
MetricValue
Female57.1%
Male42.9%
Average age34.7
Estimated audience size271,874
Fig. 03

Age distribution

Ø 34.7
average years
Age distribution of the Carnauba wax audience in United States
Age bracketShare%
16-1933%
20-2921%
30-3916%
40-4917%
50+13%
Fig. 04

Worldwide distribution

28.8%

of the worldwide Carnauba wax audience comes from United States.

Worldwide audience distribution share by country for Carnauba wax
CountryShare
United States28.8%
United Kingdom11.2%
Thailand4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Carnauba wax audience in United States is strongest.

Fig. 05

Top regions by affinity

Carnauba wax fans by region: top regions in United States
#RegionReachAffinity×
01Oregon~4K1.32×
02Kansas~3K1.26×
03Hawaii~1K1.23×
04California~30K1.16×
05Oklahoma~3K1.13×
06Washington~6K1.11×
07Arizona~6K1.10×
08Louisiana~4K1.10×
09Florida~20K1.09×
10Virginia~7K1.09×
11Nevada~3K1.09×
12Missouri~5K1.06×
13Idaho~1K1.06×
14Alabama~4K1.05×
15Arkansas~2K1.04×
16Mississippi~2K1.03×
17Pennsylvania~9K1.02×
18Tennessee~6K1.02×
19West Virginia~1K1.02×
20Connecticut~3K1.01×
21New Mexico~1K1.01×
22Montana<1K1.00×
23North Carolina~8K0.99×
24Kentucky~3K0.99×
25Illinois~9K0.98×
26Iowa~2K0.98×
27Nebraska~1K0.98×
28Maine<1K0.98×
29Maryland~5K0.97×
30South Carolina~4K0.97×
31Georgia~8K0.96×
32Colorado~4K0.96×
33Texas~20K0.95×
34Michigan~7K0.95×
35New Jersey~7K0.95×
36Alaska<1K0.95×
37Ohio~8K0.94×
38Delaware<1K0.94×
39Vermont<1K0.94×
40Wisconsin~4K0.93×
41New Hampshire<1K0.93×
42New York~10K0.92×
43Utah~2K0.92×
44Rhode Island<1K0.91×
45Washington, District of Columbia<1K0.91×
46South Dakota<1K0.91×
47Indiana~4K0.90×
48Minnesota~3K0.89×
49North Dakota<1K0.89×
50Massachusetts~5K0.87×
Fig. 06

Affinity by region

Affinity by region — Carnauba wax, United States
0.87×1.00×1.32×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Carnauba wax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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