Rascasse Audience Intelligence

Cayenne pepper Audience in United States

A data profile of the people who buy, follow and care about Cayenne pepper in United States — modelled from more than twelve digital signal sources. Cayenne pepper has an estimated audience of 1,009,994 people in United States.

#35among Spice in United States#8634among Topic in United States#1310in Food & Beverages

The average Cayenne pepper fan in United States is 40.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cayenne pepper profile in United States.

Audience size
1M
in United States
Gender
57.3%♀
42.7% male
Age
40.8
average years
Country rank
#23520
Topic in United States
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cayenne pepper fans

57.3% are female, 42.7% are male, average age 40.8.

Fig. 02

Gender split

57.3%
Female
42.7%
Male
Demographic split for Cayenne pepper audience in United States
MetricValue
Female57.3%
Male42.7%
Average age40.8
Estimated audience size1,009,994
Fig. 03

Age distribution

Ø 40.8
average years
Age distribution of the Cayenne pepper audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3921%
40-4926%
50+20%
Fig. 04

Worldwide distribution

31.5%

of the worldwide Cayenne pepper audience comes from United States.

Worldwide audience distribution share by country for Cayenne pepper
CountryShare
United States31.5%
Germany3.5%
Bulgaria3.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cayenne pepper audience in United States is strongest.

Fig. 05

Top regions by affinity

Cayenne pepper fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~10K1.26×
02Arkansas~10K1.21×
03Texas~100K1.20×
04Georgia~40K1.20×
05California~100K1.17×
06Alabama~20K1.17×
07Louisiana~20K1.17×
08Tennessee~20K1.13×
09Oklahoma~10K1.13×
10Illinois~40K1.11×
11Maryland~20K1.11×
12North Carolina~30K1.10×
13Michigan~30K1.09×
14Indiana~20K1.06×
15South Carolina~20K1.05×
16New York~60K1.03×
17Minnesota~10K1.03×
18New Mexico~5K1.03×
19Missouri~20K1.02×
20Kentucky~10K1.02×
21Kansas~8K1.01×
22Hawaii~4K1.01×
23New Jersey~30K1.00×
24Washington~20K1.00×
25North Dakota~2K1.00×
26Florida~70K0.99×
27Virginia~20K0.99×
28Arizona~20K0.99×
29Ohio~30K0.98×
30Idaho~5K0.98×
31Nevada~9K0.97×
32West Virginia~5K0.97×
33Delaware~3K0.97×
34Connecticut~10K0.96×
35Iowa~8K0.96×
36Nebraska~5K0.96×
37Alaska~2K0.96×
38Pennsylvania~30K0.95×
39Wisconsin~10K0.94×
40Oregon~10K0.94×
41Massachusetts~20K0.91×
42South Dakota~2K0.91×
43Utah~8K0.90×
44Washington, District of Columbia~3K0.89×
45Maine~3K0.87×
46Colorado~10K0.84×
47New Hampshire~3K0.82×
48Rhode Island~3K0.82×
49Montana~2K0.82×
50Vermont~1K0.77×
Fig. 06

Affinity by region

Affinity by region — Cayenne pepper, United States
0.77×1.00×1.26×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Cayenne pepper. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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