Chinese zodiac Audience in United States
Chinese zodiac has an estimated audience of 584,882 people in United States. 93.2% are female, 6.8% are male, average age 39.8. Top regions: California, Texas, Florida.
The average Chinese zodiac fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida.
Category: Health · Type: Topic
Demographics of Chinese zodiac fans
| Metric | Value |
|---|---|
| Female | 93.2% |
| Male | 6.8% |
| Average age | 39.8 |
| Estimated audience size | 584,882 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 97,405 | 1.51× |
| Texas | 54,687 | 1.09× |
| Florida | 33,927 | 0.86× |
| New York | 31,367 | 0.96× |
| Illinois | 18,549 | 0.95× |
| Washington | 18,273 | 1.56× |
| Georgia | 16,929 | 0.94× |
| Arizona | 16,855 | 1.41× |
| Ohio | 15,773 | 0.88× |
| Pennsylvania | 15,742 | 0.8× |
| North Carolina | 14,816 | 0.84× |
| Michigan | 14,482 | 0.95× |
| Virginia | 12,430 | 0.87× |
| Colorado | 11,311 | 1.23× |
| New Jersey | 10,970 | 0.74× |
| Massachusetts | 10,957 | 0.95× |
| Tennessee | 9,720 | 0.83× |
| Minnesota | 9,295 | 1.11× |
| Oregon | 9,265 | 1.38× |
| Nevada | 8,970 | 1.59× |
| Missouri | 8,833 | 0.94× |
| Maryland | 8,797 | 0.87× |
| Indiana | 8,670 | 0.81× |
| Utah | 7,320 | 1.4× |
| Wisconsin | 7,150 | 0.81× |
| Oklahoma | 6,894 | 1.06× |
| Hawaii | 6,746 | 2.68× |
| Alabama | 6,353 | 0.78× |
| South Carolina | 6,298 | 0.72× |
| Louisiana | 6,235 | 0.83× |
| Kentucky | 5,996 | 0.82× |
| Kansas | 4,581 | 0.99× |
| Arkansas | 4,282 | 0.89× |
| Connecticut | 4,266 | 0.73× |
| New Mexico | 4,221 | 1.44× |
| Iowa | 3,879 | 0.81× |
| Mississippi | 3,277 | 0.68× |
| Idaho | 3,007 | 1.03× |
| Nebraska | 2,426 | 0.83× |
| West Virginia | 2,227 | 0.82× |
| New Hampshire | 1,910 | 0.83× |
| Alaska | 1,854 | 1.48× |
| Maine | 1,778 | 0.85× |
| Montana | 1,593 | 0.98× |
| Rhode Island | 1,541 | 0.83× |
| Washington, District of Columbia | 1,465 | 0.83× |
| Delaware | 1,000 | 0.62× |
| Wyoming | 963 | 1.11× |
| South Dakota | 926 | 0.69× |
| North Dakota | 848 | 0.71× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 25.7% |
| China | 13.1% |
| South Africa | 5.5% |
See Chinese zodiac audiences in other countries
More Health audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Chinese zodiac. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.