Rascasse Audience Intelligence

Clarified butter Audience in United States

A data profile of the people who buy, follow and care about Clarified butter in United States — modelled from more than twelve digital signal sources. Clarified butter has an estimated audience of 828,380 people in United States.

The average Clarified butter fan in United States is 42.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Category: Food & Beverages · Type: Topic · Subtype: Spice

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Clarified butter profile in United States.

Audience size
828K
in United States
Gender
100.0%
0.0% male
Age
42.4
average years
Country rank
#26831
Topic in United States
Fig. 01

Search interest · 12-month trend

+129%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Clarified butter fans

100.0% are female, 0.0% are male, average age 42.4.

Fig. 02

Gender split

100.0%
Female
0.0%
Male
Demographic split for Clarified butter audience in United States
MetricValue
Female100.0%
Male0.0%
Average age42.4
Estimated audience size828,380
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Clarified butter audience in United States
Age bracketShare%
16-1913%
20-2913%
30-3921%
40-4934%
50+20%
Fig. 04

Worldwide distribution

58.1%

of the worldwide Clarified butter audience comes from United States.

Worldwide audience distribution share by country for Clarified butter
CountryShare
United States58.1%
Italy36.3%
Myanmar1.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Clarified butter audience in United States is strongest.

Fig. 05

Top regions by affinity

Clarified butter fans by region: top regions in United States
#RegionReachAffinity×
01Maine~4K1.22×
02Montana~3K1.17×
03Minnesota~10K1.16×
04Hawaii~4K1.14×
05New Hampshire~4K1.11×
06Connecticut~9K1.08×
07Washington~20K1.07×
08Louisiana~10K1.07×
09Vermont~2K1.07×
10Colorado~10K1.06×
11Oregon~10K1.06×
12Idaho~4K1.05×
13Alaska~2K1.05×
14Wisconsin~10K1.04×
15Iowa~7K1.04×
16South Dakota~2K1.03×
17Michigan~20K1.02×
18Missouri~10K1.01×
19North Dakota~2K1.01×
20Massachusetts~20K1.00×
21Nebraska~4K1.00×
22Pennsylvania~30K0.99×
23Arkansas~7K0.99×
24Utah~7K0.98×
25Mississippi~7K0.98×
26South Carolina~10K0.97×
27Nevada~8K0.97×
28Kansas~6K0.97×
29West Virginia~4K0.97×
30Delaware~2K0.97×
31Virginia~20K0.96×
32Arizona~20K0.96×
33Kentucky~10K0.96×
34Rhode Island~2K0.96×
35Tennessee~20K0.95×
36Indiana~10K0.95×
37Oklahoma~9K0.95×
38California~80K0.94×
39Ohio~20K0.94×
40Florida~50K0.93×
41New York~40K0.93×
42Illinois~30K0.93×
43Alabama~10K0.93×
44New Mexico~4K0.93×
45New Jersey~20K0.92×
46North Carolina~20K0.90×
47Maryland~10K0.88×
48Washington, District of Columbia~2K0.88×
49Georgia~20K0.87×
50Texas~60K0.86×
Fig. 06

Affinity by region

Affinity by region — Clarified butter, United States
0.86×1.00×1.22×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Clarified butter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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