Rascasse Audience Intelligence

Crooks Viewer Demographics in United States

Crooks has an estimated audience of 579K people in United States.

#660among TV series in United States
#2908among movies & series in United States#6255in Movies & TV

The average Crooks fan in United States is 32.1 years old, balanced, and lives primarily in California.

Its fans are 6.9 years younger than the group average of 39.0.

Women make up 46.9% of the fan base, 10.4 percentage points fewer than the group average.

Compared with the other 3067 objects in TV series, Crooks fans stand out for their interest in Luca Guadagnino, Michael Sheen and James Caan.

Interest is seasonal: April, July and August account for 45% of the year's searches, September is the quietest month.

Most fans live in California, New York, Florida.

Top affinities include Luca Guadagnino, Michael Sheen, James Caan, with strongest over-indexing on Luca Guadagnino (72.35× the country average).

Demographically, the Crooks audience skews balanced with an average age of 32.1, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

The typical Crooks fan in United States is balanced, around 32.1 years old, with strong Tradition tendencies and a notable affinity for Luca Guadagnino.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
579K
in United States
Gender
46.9%♀
53.1% male
Age
32.1
average years
Country rank
#33585
among all objects in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Crooks viewers

46.9% are female, 53.1% are male, average age 32.1.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Crooks audience in United States
MetricValue
Female46.9%
Male53.1%
Average age32.1
Estimated audience size579K
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Crooks audience in United States
Age bracketShare%
16-2447%
25-3417%
35-4413%
45-5412%
55+11%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Crooks audience comes from United States.

Worldwide audience distribution share by country for Crooks
CountryShare
United States24.1%
Germany15.2%
United Kingdom12.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Crooks fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K9.59×
02Pennsylvania~30K1.14×
03Massachusetts~10K1.07×
04Nebraska~4K1.06×
05New Jersey~20K1.04×
06Minnesota~10K1.04×
07Washington, District of Columbia~1K1.02×
08Connecticut~6K1.01×
09New York~30K1.00×
10New Hampshire~2K0.98×
11Maine~2K0.97×
12Virginia~10K0.95×
13Maryland~10K0.95×
14Vermont~1K0.95×
15Georgia~20K0.93×
16Colorado~9K0.93×
17Rhode Island~2K0.93×
18California~60K0.92×
19Illinois~20K0.92×
20Washington~10K0.92×
21Delaware~2K0.92×
22Florida~30K0.91×
23Wisconsin~9K0.90×
24Tennessee~10K0.89×
25Louisiana~7K0.89×
26North Dakota~1K0.89×
27South Carolina~8K0.88×
28Mississippi~4K0.88×
29Missouri~9K0.87×
30Hawaii~2K0.87×
31Ohio~20K0.86×
32Iowa~5K0.86×
33North Carolina~20K0.85×
34Oregon~6K0.85×
35Montana~2K0.84×
36Alabama~7K0.83×
37Michigan~10K0.82×
38Indiana~10K0.82×
39West Virginia~3K0.82×
40Alaska~1K0.82×
41Texas~30K0.81×
42Kentucky~6K0.81×
43Kansas~4K0.81×
44Arizona~10K0.80×
45Oklahoma~5K0.80×
46Arkansas~4K0.80×
47New Mexico~3K0.79×
48Nevada~4K0.77×
49Utah~4K0.76×
50Idaho~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Crooks, United States
0.75×1.00×9.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Crooks audience vs. the country average
#·InterestCategoryAffinity×
01Luca GuadagninoMovies & TV72.35×
02Michael SheenMovies & TV70.99×
03James CaanMovies & TV55.48×
04Boardwalk EmpireMovies & TV52.21×
05Marlon BrandoMovies & TV39.72×
06SuspiriaMovies & TV33.78×
07Al PacinoMovies & TV31.76×
08Diane KeatonMovies & TV30.71×
09Kate BeckinsaleMovies & TV27.74×
10Javier BardemMovies & TV25.63×
11Maggiano's Little ItalyFood & Beverages23.07×
12Penélope CruzMovies & TV22.00×
13Maya RudolphMovies & TV21.55×
14Reservoir DogsMovies & TV21.49×
15Eva LongoriaMovies & TV16.57×
16GoodfellasMovies & TV12.39×
17Robert De NiroMovies & TV11.11×
18Morgan FreemanMovies & TV9.63×
19Major League SoccerSports8.86×
20Obsessed (2009 film)Movies & TV7.21×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Crooks audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Crooks audience vs. the country average · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.19×
Early Adopter MentalityPOWER1.18×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Crooks audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Appendix

Explore more audiences

More TV series audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Crooks over the last 12 months. Modelled, not counted; people interested in several movie / tv show / seriess count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/crooks-10007329” · Methodology