Rascasse Audience Intelligence

Crooks Audience in United States

A data profile of the people who buy, follow and care about Crooks in United States — modelled from more than twelve digital signal sources. Crooks has an estimated audience of 578,812 people in United States.

#653among TV series in United States#2899among Movie / TV Show / Series in United States#6243in Movies & TV

The average Crooks fan in United States is 31.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Diane Keaton, James Caan, Michael Sheen, with strongest over-indexing on Diane Keaton (30.71× the country average).

Demographically, the Crooks audience skews balanced with an average age of 31.3, and over-indexes on personality traits such as Tradition, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Crooks fan in United States is balanced, around 31.3 years old, with strong Tradition tendencies and a notable affinity for Diane Keaton.

Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: TV series

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Crooks profile in United States.

Audience size
579K
in United States
Gender
46.9%♀
53.1% male
Age
31.3
average years
Country rank
#33531
Movie / TV Show / Series in United States
Fig. 01

Search interest · 12-month trend

+45%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Crooks viewers

46.9% are female, 53.1% are male, average age 31.3.

Fig. 02

Gender split

46.9%
Female
53.1%
Male
Demographic split for Crooks audience in United States
MetricValue
Female46.9%
Male53.1%
Average age31.3
Estimated audience size578,812
Fig. 03

Age distribution

Ø 31.3
average years
Age distribution of the Crooks audience in United States
Age bracketShare%
16-1947%
20-2917%
30-3913%
40-4912%
50+11%
Fig. 04

Worldwide distribution

23.2%

of the worldwide Crooks audience comes from United States.

Worldwide audience distribution share by country for Crooks
CountryShare
United States23.2%
Germany14.6%
United Kingdom11.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Crooks audience in United States is strongest.

Fig. 05

Top regions by affinity

Crooks fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~10K9.59×
02Pennsylvania~20K1.14×
03Massachusetts~10K1.07×
04Nebraska~3K1.06×
05New Jersey~10K1.04×
06Minnesota~8K1.04×
07Washington, District of Columbia~2K1.02×
08Connecticut~6K1.01×
09New York~30K1.00×
10New Hampshire~2K0.98×
11Maine~2K0.97×
12Virginia~10K0.95×
13Maryland~9K0.95×
14Vermont<1K0.95×
15Georgia~20K0.93×
16Colorado~8K0.93×
17Rhode Island~2K0.93×
18California~60K0.92×
19Illinois~20K0.92×
20Washington~10K0.92×
21Delaware~1K0.92×
22Florida~30K0.91×
23Wisconsin~7K0.90×
24Tennessee~10K0.89×
25Louisiana~6K0.89×
26North Dakota~1K0.89×
27South Carolina~7K0.88×
28Mississippi~4K0.88×
29Missouri~8K0.87×
30Hawaii~2K0.87×
31Ohio~10K0.86×
32Iowa~4K0.86×
33North Carolina~10K0.85×
34Oregon~5K0.85×
35Montana~1K0.84×
36Alabama~6K0.83×
37Michigan~10K0.82×
38Indiana~8K0.82×
39West Virginia~2K0.82×
40Alaska<1K0.82×
41Texas~40K0.81×
42Kentucky~6K0.81×
43Kansas~4K0.81×
44Arizona~9K0.80×
45Oklahoma~5K0.80×
46Arkansas~4K0.80×
47New Mexico~2K0.79×
48Nevada~4K0.77×
49Utah~4K0.76×
50Idaho~2K0.75×
Fig. 06

Affinity by region

Affinity by region — Crooks, United States
0.75×1.00×9.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Crooks audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Crooks audience
#·InterestCategoryAffinity×
01Luca GuadagninoMovies & TV72.35×
02Michael SheenMovies & TV70.99×
03James CaanMovies & TV55.48×
04Boardwalk EmpireMovies & TV52.21×
05Marlon BrandoMovies & TV39.72×
06SuspiriaMovies & TV33.78×
07Al PacinoMovies & TV31.76×
08Diane KeatonMovies & TV30.71×
09Kate BeckinsaleMovies & TV27.74×
10Javier BardemMovies & TV25.63×
11Maggiano's Little ItalyFood & Beverages23.07×
12Penélope CruzMovies & TV22.00×
13Maya RudolphMovies & TV21.55×
14Reservoir DogsMovies & TV21.49×
15Eva LongoriaMovies & TV16.57×
16GoodfellasMovies & TV12.39×
17Robert De NiroMovies & TV11.11×
18Morgan FreemanMovies & TV9.63×
19Major League SoccerSports8.86×
20Obsessed (2009 film)Movies & TV7.21×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Crooks audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Crooks audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.19×
Early Adopter MentalityPOWER1.18×
Convenience OrientationPREMIUM1.16×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Crooks audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.77×
CreativityOPEN0.80×
Healthy LifestyleBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Crooks have in United States?

Crooks has an estimated audience of 578,812 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Crooks viewers?

46.9% of Crooks fans are female, 53.1% are male, with an average age of 31.3 years.

03

Which brands do Crooks fans like most?

Crooks fans show strongest brand affinity for Diane Keaton (30.71×), James Caan (55.48×), and Michael Sheen (70.99×) over the country average.

04

Where do Crooks fans live in United States?

Crooks fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Crooks fans also like?

Beyond Crooks itself, the audience over-indexes on James Caan (55.48×), Michael Sheen (70.99×), Marlon Brando (39.72×), and Al Pacino (31.76×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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See Crooks audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Crooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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