Dan and Phil Audience in United States

Dan and Phil has an estimated audience of 510,088 people in United States. 77.4% are female, 22.6% are male, average age 20.8. Top regions: California, Texas, Florida. Top brand affinities: The Devil Wears Prada (film), Internet celebrity, Alex Pettyfer, Olivia Wilde, Hair Extensions.

The average Dan and Phil fan in United States is 20.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include The Devil Wears Prada (film), Internet celebrity, Alex Pettyfer, with strongest over-indexing on The Devil Wears Prada (film) (63.64× the country average). Demographically, the Dan and Phil audience skews more female with an average age of 20.8, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person

Demographics of Dan and Phil fans

Demographic split for Dan and Phil audience in United States
MetricValue
Female77.4%
Male22.6%
Average age20.8
Estimated audience size510,088

Audience persona

The typical Dan and Phil fan in United States is more female, around 20.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for The Devil Wears Prada (film).

Top regions in United States

Top regions ranked by reach for Dan and Phil in United States
RegionReachAffinity
California57,7401.03×
Texas41,1350.94×
Florida31,4210.91×
New York29,3661.03×
Pennsylvania19,4021.13×
Illinois19,3821.14×
North Carolina17,7251.15×
Ohio16,8091.07×
Michigan14,9281.12×
Washington14,6591.43×
Georgia14,5230.92×
Massachusetts13,8851.38×
Virginia13,2611.07×
Indiana11,6351.25×
New Jersey11,2940.87×
Tennessee10,6041.04×
Arizona10,3600.99×
Missouri9,9721.21×
Oregon9,6311.65×
Minnesota9,0561.24×
Wisconsin8,9801.17×
Maryland8,1290.93×
Colorado7,7150.96×
Kentucky7,0001.09×
South Carolina5,9710.78×
Louisiana5,9450.9×
Alabama5,8500.82×
Oklahoma5,7651.02×
Utah5,3881.18×
Connecticut4,8700.95×
Kansas4,7691.19×
Arkansas4,1790.99×
Iowa3,9750.95×
Nevada3,9290.8×
Mississippi2,6440.63×
West Virginia2,5401.07×
Idaho2,1900.86×
Nebraska2,1850.85×
New Hampshire2,1621.08×
Maine2,1201.16×
New Mexico2,0380.8×
Rhode Island1,8871.16×
Washington, District of Columbia1,8361.2×
Hawaii1,3520.62×
Montana1,0960.77×
Delaware1,0920.78×
Vermont9851.1×
South Dakota7750.66×
North Dakota7550.72×
Alaska7540.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dan and Phil audience
BrandAffinityCategory
The Devil Wears Prada (film)63.64×Movies & TV
Internet celebrity9.46×Internet & Social Media
Alex Pettyfer58.24×Movies & TV
Olivia Wilde24.1×Movies & TV
Hair Extensions7.61×Beauty & Wellness
Harry Potter3.29×Movies & TV
Twenty One Pilots19.79×Music & Radio
Superman2.3×Movies & TV
Anime and manga fandom4.63×Literature
Minecraft6.21×Games
Natural skin care4.4×Beauty & Wellness
Zaxby's6.57×Food & Beverages
Stranger Things3.28×Movies & TV
Cumberland Farms12.09×Shopping
Do it yourself (DIY)2.01×Home & Garden
Rakuten6.66×Shopping
Mobile game2.61×Games
Goth subculture6.34×Fashion & Accessoires
Gothic fashion4.84×Fashion & Accessoires
Lana Del Rey7.12×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dan and Phil audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.25
SustainabilityBALANCE1.52
ExtroversionTHRILL1.38
TraditionCONSERVATISM1.34
Early Adopter MentalityPOWER1.23
DIY MentalityTHRILL1.17

Worldwide distribution

Worldwide audience distribution share by country for Dan and Phil
CountryShare
United States56.4%
United Kingdom20.5%
Canada7.0%

See Dan and Phil audiences in other countries

More Music & Radio audiences in United States

Frequently asked questions

How many fans does Dan and Phil have in United States?

Dan and Phil has an estimated audience of 510,088 people in United States, concentrated in California and Texas.

What is the gender split and age of Dan and Phil fans?

77.4% of Dan and Phil fans are female, 22.6% are male, with an average age of 20.8 years.

Which brands do Dan and Phil fans like most?

Dan and Phil fans show strongest brand affinity for The Devil Wears Prada (film) (63.64×), Internet celebrity (9.46×), and Alex Pettyfer (58.24×) over the country average.

Where do Dan and Phil fans live in United States?

Dan and Phil fans in United States are most concentrated in California (reach 57,740), Texas (reach 41,135), and Florida (reach 31,421). These three regions account for the largest share of the active audience.

What other brands do Dan and Phil fans also like?

Beyond Dan and Phil itself, the audience over-indexes on Internet celebrity (9.46×), Alex Pettyfer (58.24×), Olivia Wilde (24.1×), and Hair Extensions (7.61×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dan and Phil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.