A data profile of the people who buy, follow and care about Dan and Phil in United States — modelled from more than twelve digital signal sources. Dan and Phil has an estimated audience of 547,914 people in United States.
The average Dan and Phil fan in United States is 20.8 years old, more female, and lives primarily in California.
The audience is concentrated in California, Texas, New York.
Top brand affinities include Internet celebrity, Olivia Wilde, Jensen Ackles, with strongest over-indexing on Internet celebrity (20.3× the country average).
Demographically, the Dan and Phil audience skews more female with an average age of 20.8, and over-indexes on personality traits such as Tradition, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Dan and Phil fan in United States is more female, around 20.8 years old, with strong Tradition tendencies and a notable affinity for Internet celebrity.
The key figures that characterise the Dan and Phil profile in United States.
77.4% are female, 22.6% are male, average age 20.8.
| Metric | Value |
|---|---|
| Female | 77.4% |
| Male | 22.6% |
| Average age | 20.8 |
| Estimated audience size | 547,914 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 85% | |
| 20-29 | 12% | |
| 30-39 | 2% | |
| 40-49 | 1% | |
| 50+ | 0% |
of the worldwide Dan and Phil audience comes from United States.
| Country | Share |
|---|---|
| United States | 56.4% |
| United Kingdom | 20.9% |
| Canada | 6.9% |
Where the Dan and Phil audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Massachusetts | ~10K | 1.44× | |
| 02 | Oregon | ~8K | 1.43× | |
| 03 | Washington | ~10K | 1.33× | |
| 04 | Washington, District of Columbia | ~2K | 1.30× | |
| 05 | Vermont | ~1K | 1.25× | |
| 06 | Maine | ~2K | 1.22× | |
| 07 | Indiana | ~10K | 1.15× | |
| 08 | Missouri | ~9K | 1.15× | |
| 09 | New York | ~30K | 1.14× | |
| 10 | Rhode Island | ~2K | 1.14× | |
| 11 | Pennsylvania | ~20K | 1.13× | |
| 12 | Illinois | ~20K | 1.08× | |
| 13 | Ohio | ~20K | 1.08× | |
| 14 | Michigan | ~10K | 1.08× | |
| 15 | Minnesota | ~8K | 1.08× | |
| 16 | Kentucky | ~7K | 1.08× | |
| 17 | Wisconsin | ~8K | 1.06× | |
| 18 | Kansas | ~4K | 1.06× | |
| 19 | Connecticut | ~5K | 1.05× | |
| 20 | Utah | ~5K | 1.05× | |
| 21 | California | ~60K | 1.04× | |
| 22 | Virginia | ~10K | 1.04× | |
| 23 | Oklahoma | ~6K | 1.03× | |
| 24 | West Virginia | ~2K | 1.03× | |
| 25 | New Hampshire | ~2K | 1.03× | |
| 26 | North Carolina | ~20K | 0.99× | |
| 27 | Tennessee | ~10K | 0.99× | |
| 28 | Arkansas | ~4K | 0.96× | |
| 29 | Arizona | ~10K | 0.95× | |
| 30 | South Carolina | ~7K | 0.95× | |
| 31 | Iowa | ~4K | 0.94× | |
| 32 | Nebraska | ~2K | 0.94× | |
| 33 | Colorado | ~7K | 0.92× | |
| 34 | Idaho | ~2K | 0.92× | |
| 35 | Texas | ~40K | 0.91× | |
| 36 | Georgia | ~10K | 0.91× | |
| 37 | Maryland | ~8K | 0.90× | |
| 38 | Alaska | <1K | 0.90× | |
| 39 | New Jersey | ~10K | 0.87× | |
| 40 | Alabama | ~6K | 0.87× | |
| 41 | Montana | ~1K | 0.87× | |
| 42 | North Dakota | <1K | 0.87× | |
| 43 | Louisiana | ~6K | 0.86× | |
| 44 | Nevada | ~4K | 0.86× | |
| 45 | Delaware | ~1K | 0.86× | |
| 46 | South Dakota | ~1K | 0.85× | |
| 47 | Florida | ~30K | 0.84× | |
| 48 | New Mexico | ~2K | 0.83× | |
| 49 | Hawaii | ~2K | 0.78× | |
| 50 | Mississippi | ~3K | 0.74× |
The strongest cross-interests of the Dan and Phil audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Olivia Wilde | Movies & TV | 43.64× | ||
| 02 | Alex Pettyfer | Movies & TV | 41.95× | ||
| 03 | Twenty One Pilots | Music & Radio | 26.18× | ||
| 04 | Internet celebrity | Internet & Social Media | 20.30× | ||
| 05 | Cumberland Farms | Shopping | 18.29× | ||
| 06 | Jensen Ackles | Movies & TV | 15.43× | ||
| 07 | Zaxby's | Food & Beverages | 10.03× | ||
| 08 | Hailee Steinfeld | Movies & TV | 9.96× | ||
| 09 | Goth subculture | Fashion & Accessoires | 9.91× | ||
| 10 | Harry Styles | Music & Radio | 8.05× | ||
| 11 | Rakuten | Shopping | 7.99× | ||
| 12 | Tropical Smoothie Cafe | Food & Beverages | 7.95× | ||
| 13 | Henry Cavill | Movies & TV | 7.84× | ||
| 14 | Ozzy Osbourne | Music & Radio | 6.87× | ||
| 15 | Affiliate marketing | Business & Career | 5.84× | ||
| 16 | Hair Extensions | Beauty & Wellness | 4.54× | ||
| 17 | Stranger Things | Movies & TV | 4.51× | ||
| 18 | Internet & Social Media | 3.46× | |||
| 19 | Harry Potter | Movies & TV | 2.58× | ||
| 20 | Superman | Movies & TV | 1.93× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.85× | |
| Extroversion | THRILL | 1.35× | |
| Social Media Usage | JOY | 1.28× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 0.49× | |
| Quality Awareness | PREMIUM | 0.53× | |
| DIY Mentality | THRILL | 0.55× |
Dan and Phil has an estimated audience of 547,914 people in United States, concentrated in California and Texas.
77.4% of Dan and Phil fans are female, 22.6% are male, with an average age of 20.8 years.
Dan and Phil fans show strongest brand affinity for Internet celebrity (20.3×), Olivia Wilde (43.64×), and Jensen Ackles (15.43×) over the country average.
Dan and Phil fans in United States are most concentrated in California (reach ~60K), Texas (reach ~40K), and New York (reach ~30K). These three regions account for the largest share of the active audience.
Beyond Dan and Phil itself, the audience over-indexes on Olivia Wilde (43.64×), Jensen Ackles (15.43×), Twenty One Pilots (26.18×), and Hailee Steinfeld (9.96×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dan and Phil. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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