A data profile of the people who buy, follow and care about Dexter in United States — modelled from more than twelve digital signal sources. Dexter has an estimated audience of 10,512,464 people in United States.
The average Dexter fan in United States is 38.3 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
The key figures that characterise the Dexter profile in United States.
54.2% are female, 45.8% are male, average age 38.3.
| Metric | Value |
|---|---|
| Female | 54.2% |
| Male | 45.8% |
| Average age | 38.3 |
| Estimated audience size | 10,512,464 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 19% | |
| 30-39 | 17% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Dexter audience comes from United States.
| Country | Share |
|---|---|
| United States | 27.9% |
| Argentina | 8.5% |
| United Kingdom | 7.9% |
Where the Dexter audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Minnesota | ~200K | 1.31× | |
| 02 | Maine | ~50K | 1.28× | |
| 03 | Michigan | ~400K | 1.25× | |
| 04 | Missouri | ~200K | 1.22× | |
| 05 | Oklahoma | ~100K | 1.20× | |
| 06 | West Virginia | ~60K | 1.18× | |
| 07 | Kentucky | ~200K | 1.17× | |
| 08 | New Mexico | ~60K | 1.16× | |
| 09 | Iowa | ~100K | 1.13× | |
| 10 | Indiana | ~200K | 1.12× | |
| 11 | Kansas | ~100K | 1.10× | |
| 12 | Texas | ~1M | 1.09× | |
| 13 | Arkansas | ~100K | 1.09× | |
| 14 | Oregon | ~100K | 1.07× | |
| 15 | Idaho | ~60K | 1.07× | |
| 16 | Tennessee | ~200K | 1.06× | |
| 17 | Florida | ~800K | 1.05× | |
| 18 | Ohio | ~400K | 1.04× | |
| 19 | Nevada | ~100K | 1.02× | |
| 20 | California | ~1M | 1.01× | |
| 21 | Illinois | ~400K | 1.01× | |
| 22 | Wisconsin | ~200K | 1.00× | |
| 23 | Utah | ~100K | 1.00× | |
| 24 | Pennsylvania | ~400K | 0.99× | |
| 25 | North Carolina | ~300K | 0.99× | |
| 26 | Connecticut | ~100K | 0.99× | |
| 27 | Nebraska | ~60K | 0.99× | |
| 28 | North Dakota | ~20K | 0.99× | |
| 29 | Arizona | ~200K | 0.98× | |
| 30 | Washington | ~200K | 0.97× | |
| 31 | South Carolina | ~200K | 0.97× | |
| 32 | Georgia | ~300K | 0.96× | |
| 33 | New York | ~600K | 0.95× | |
| 34 | New Hampshire | ~40K | 0.95× | |
| 35 | New Jersey | ~300K | 0.94× | |
| 36 | Louisiana | ~100K | 0.94× | |
| 37 | Mississippi | ~90K | 0.94× | |
| 38 | Montana | ~30K | 0.94× | |
| 39 | Rhode Island | ~30K | 0.92× | |
| 40 | Virginia | ~200K | 0.91× | |
| 41 | Colorado | ~200K | 0.91× | |
| 42 | Massachusetts | ~200K | 0.90× | |
| 43 | South Dakota | ~20K | 0.90× | |
| 44 | Maryland | ~200K | 0.89× | |
| 45 | Alabama | ~100K | 0.88× | |
| 46 | Delaware | ~30K | 0.88× | |
| 47 | Alaska | ~20K | 0.83× | |
| 48 | Vermont | ~10K | 0.77× | |
| 49 | Hawaii | ~30K | 0.69× | |
| 50 | Washington, District of Columbia | ~20K | 0.63× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Dexter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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