Direc-t Audience in United States
Direc-t has an estimated audience of 2,564,119 people in United States. 50.9% are female, 49.1% are male, average age 41.4. Top brand affinities: Otto Graham, I-Witness, Jyväskylä, Pips, Chips & Videoclips, İzlesene.com.
Top brand affinities include Otto Graham, I-Witness, Jyväskylä, with strongest over-indexing on Otto Graham (1.8× the country average). Demographically, the Direc-t audience skews balanced with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Need for Security.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Direc-t fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 41.4 |
| Estimated audience size | 2,564,119 |
Audience persona
The typical Direc-t fan in United States is balanced, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Otto Graham.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Otto Graham | 1.8× | Sports |
| I-Witness | 1.57× | Movies & TV |
| Jyväskylä | 1.68× | Travel & Leisure |
| Pips, Chips & Videoclips | 1.61× | Music & Radio |
| İzlesene.com | 1.53× | Business & Career |
| IWin Online | 1.51× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.17 |
| Need for Security | CONSERVATISM | 1.16 |
| Family Orientation | CONSERVATISM | 1.07 |
| Luxury Orientation | PREMIUM | 1.03 |
| Risk Appetite | THRILL | 1.01 |
| Urban Lifestyle | OPEN | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| Japan | 8.0% |
| Netherlands | 7.1% |
See Direc-t audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Direc-t. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.