Rascasse Audience Intelligence

Mercedes-Benz SLK-Class Audience in United States

A data profile of the people who buy, follow and care about Mercedes-Benz SLK-Class in United States — modelled from more than twelve digital signal sources. Mercedes-Benz SLK-Class has an estimated audience of 166,422 people in United States.

#446among Car type in United States#533among Car Model in United States#1628in Cars & Mobility

The average Mercedes-Benz SLK-Class fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google News, Jaguar F-Type, City Boy, with strongest over-indexing on Google News (20× the country average).

Demographically, the Mercedes-Benz SLK-Class audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Need for Security, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mercedes-Benz SLK-Class fan in United States is more male, around 37.7 years old, with strong Need for Security tendencies and a notable affinity for Google News.

Category: Cars & Mobility · Type: Car Model · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Mercedes-Benz SLK-Class profile in United States.

Audience size
166K
in United States
Gender
27.3%♀
72.7% male
Age
37.7
average years
Country rank
#63687
Car Model in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mercedes-Benz SLK-Class fans

27.3% are female, 72.7% are male, average age 37.7.

Fig. 02

Gender split

27.3%
Female
72.7%
Male
Demographic split for Mercedes-Benz SLK-Class audience in United States
MetricValue
Female27.3%
Male72.7%
Average age37.7
Estimated audience size166,422
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Mercedes-Benz SLK-Class audience in United States
Age bracketShare%
16-1927%
20-2916%
30-3918%
40-4921%
50+18%
Fig. 04

Worldwide distribution

13.3%

of the worldwide Mercedes-Benz SLK-Class audience comes from United States.

Worldwide audience distribution share by country for Mercedes-Benz SLK-Class
CountryShare
Germany14.8%
United States13.3%
Italy12.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mercedes-Benz SLK-Class audience in United States is strongest.

Fig. 05

Top regions by affinity

Mercedes-Benz SLK-Class fans by region: top regions in United States
#RegionReachAffinity×
01California~30K1.50×
02Washington~4K1.32×
03Florida~10K1.28×
04Oregon~2K1.18×
05Connecticut~2K1.16×
06Arizona~4K1.15×
07Nevada~2K1.14×
08North Carolina~6K1.13×
09Virginia~5K1.13×
10Texas~20K1.11×
11Utah~2K1.09×
12Colorado~3K1.07×
13Oklahoma~2K1.05×
14Georgia~5K1.04×
15Tennessee~3K1.04×
16Hawaii<1K1.04×
17New Hampshire<1K1.04×
18New Jersey~4K1.03×
19Alabama~2K1.02×
20Illinois~6K1.01×
21Massachusetts~3K1.01×
22New York~9K1.00×
23Missouri~3K1.00×
24Idaho<1K1.00×
25West Virginia<1K1.00×
26Rhode Island<1K1.00×
27Pennsylvania~6K0.98×
28Indiana~3K0.98×
29South Carolina~2K0.98×
30Arkansas~1K0.98×
31New Mexico<1K0.98×
32Alaska<1K0.98×
33North Dakota<1K0.98×
34Vermont<1K0.98×
35Kansas~1K0.97×
36Maine<1K0.97×
37Washington, District of Columbia<1K0.97×
38South Dakota<1K0.97×
39Ohio~5K0.96×
40Maryland~3K0.96×
41Nebraska<1K0.96×
42Montana<1K0.96×
43Kentucky~2K0.95×
44Delaware<1K0.95×
45Iowa~1K0.93×
46Mississippi~1K0.93×
47Michigan~4K0.90×
48Minnesota~2K0.90×
49Louisiana~2K0.90×
50Wisconsin~2K0.89×
Fig. 06

Affinity by region

Affinity by region — Mercedes-Benz SLK-Class, United States
0.89×1.00×1.50×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mercedes-Benz SLK-Class audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mercedes-Benz SLK-Class audience
#·InterestCategoryAffinity×
01Jaguar F-TypeCars & Mobility141.23×
02Volkswagen TouaregCars & Mobility69.14×
03Dodge Dart (PF)Cars & Mobility60.49×
04Maserati GranTurismoCars & Mobility56.27×
05Fiat 500 (2007)Cars & Mobility46.24×
06Sport touring motorcycleCars & Mobility36.71×
07Grover ClevelandPolitics & Society36.42×
08City BoyMusic & Radio35.86×
09Touring carCars & Mobility30.01×
10Wayne NewtonMusic & Radio22.41×
11Nissan PathfinderCars & Mobility20.27×
12Google NewsNews20.00×
13Nissan NavaraCars & Mobility19.18×
14Toyota SequoiaCars & Mobility18.85×
15Kristi NoemPolitics & Society8.81×
16AutotraderCars & Mobility6.07×
17Used carCars & Mobility4.80×
18Google DocsInternet & Social Media4.31×
19AutoZoneCars & Mobility4.09×
20GeminiMusic & Radio1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mercedes-Benz SLK-Class audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mercedes-Benz SLK-Class audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM2.32×
PatriotismCONSERVATISM1.74×
Family OrientationCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mercedes-Benz SLK-Class audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.57×
Design AffinityPREMIUM0.64×
CreativityOPEN0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mercedes-Benz SLK-Class have in United States?

Mercedes-Benz SLK-Class has an estimated audience of 166,422 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mercedes-Benz SLK-Class fans?

27.3% of Mercedes-Benz SLK-Class fans are female, 72.7% are male, with an average age of 37.7 years.

03

Which brands do Mercedes-Benz SLK-Class fans like most?

Mercedes-Benz SLK-Class fans show strongest brand affinity for Google News (20×), Jaguar F-Type (141.23×), and City Boy (35.86×) over the country average.

04

Where do Mercedes-Benz SLK-Class fans live in United States?

Mercedes-Benz SLK-Class fans in United States are most concentrated in California (reach ~30K), Texas (reach ~20K), and Florida (reach ~10K). These three regions account for the largest share of the active audience.

05

What other brands do Mercedes-Benz SLK-Class fans also like?

Beyond Mercedes-Benz SLK-Class itself, the audience over-indexes on Jaguar F-Type (141.23×), City Boy (35.86×), Sport touring motorcycle (36.71×), and Kristi Noem (8.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in United States

See Mercedes-Benz SLK-Class audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mercedes-Benz SLK-Class. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →